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  • Marketing Plan: Click To Edit Master Subtitle Style

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    Yohan Yamato
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    The document outlines the typical sections and contents of a marketing plan, including: I. Statement of marketing goals and objectives. II. Description of target markets and marketing strategies to reach them, such as market penetration, market development, and services. III. Description of competitors, products/services, promotional tools, and techniques to monitor marketing progress including budgets, timelines and outcome measurements.

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    Marketing Plan Format

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    The document outlines the typical sections and contents of a marketing plan, including: I. Statement of marketing goals and objectives. II. Description of target markets and marketing strategies to reach them, such as market penetration, market development, and services. III. Description of competitors, products/services, promotional tools, and techniques to monitor marketing progress including budgets, timelines and outcome measurements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views14 pages

    Marketing Plan: Click To Edit Master Subtitle Style

    Uploaded by

    Yohan Yamato
    The document outlines the typical sections and contents of a marketing plan, including: I. Statement of marketing goals and objectives. II. Description of target markets and marketing strategies to reach them, such as market penetration, market development, and services. III. Description of competitors, products/services, promotional tools, and techniques to monitor marketing progress including budgets, timelines and outcome measurements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Marketing Plan

    -isClick to edit Master subtitle for the a business document written style purpose of describing the current market position of a business and itsmarketing strategyfor the period covered by the marketing plan. Marketing plans usually have a life of from one to five years.
    7/16/12

    PURPOSE
    The purpose of

    creating a marketing plan is to clearly show what steps will be undertaken to achieve the business'
    7/16/12

    While some small

    business owners include their marketing plan as part of their overallbusiness plan, if a business owner follows the recommended SBA format, parts of the
    7/16/12

    Marketing Plan Format


    I. Statement of Marketing

    Goal (PURPOSE)
    II. Marketing Objectives for

    the project
    a) b)

    Overall Objective Primary Objectives (each is assigned and 7/16/12 tagged with a deadline)

    III.Target Market Segments


    a) b)

    Identify (age, sex, profession) Why Selected Main strategies


    1. 2. 3.

    IV.Marketing Strategies
    A.

    Market penetration Market Development Service/Program


    7/16/12

    V.

    Description of Competitors

    Demand for product Strength and weaknesses of

    competitor
    Nearest direct and indirect

    competitor
    Similarities and dissimilarities

    of your product and the 7/16/12 product of competitors

    VI. Description of Product/ Service


    Describe your product Special Features Benefits of The product

    7/16/12

    B.

    Promotional Tools (list)

    V.

    Monitoring Techniques
    A. Progress Reports B. Timeline C. Outcome

    Measurements
    7/16/12

    VIII. Budget
    Advertising and promotional

    Plan
    Cost allocation Advertising and promotional

    Materials

    7/16/12

    Other ELEMENTS in a Marketing Plan


    SWOT and PEST analysis PRICING STRATEGY DESCRIPTION OF LOCATION

    PRICING STRATEGY MARKET SEGMENTATION EMPLOYEE TRAINING 7/16/12

    Pricing Stretegy Market Segmentation Employee Training

    7/16/12

    OUTLINE FOR PREPARING AN ANNUAL MARKETING PLAN


    7/16/12

    1. The Strategic Situation

    Summary

    a.) Market Segment Analysis b.) Competitor Analysis

    2. Market

    Target Description 3. Objectives for the Market Target/s

    7/16/12

    4. Marketing Program Positioning Strategy


    Product Strategy Distribution Strategy Marketing Research Coordination w/ other

    business functions

    5. Forecasts and Budgets


    7/16/12

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