Trade Promotion Optimization

Reallocation of trade spends helps increase sales lift by 18%

Trade Promotion Optimization (TPO) uses advanced econometric modeling techniques to help manufacturers refine their trade promotion strategies. The optimizer measures the impact of the various sales promotions across channels , categories and helps the sales team reallocate the promotional spends to maximize the sales lift from promotions. The model below was used to optimize the trade spends of a large CPG company.

5 step framework for optimizing trade budgets

Simulator used to re-allocate trade spends across brands and activities

Benefits to the Business The simulator was used by the sales operations team to allocate/ decide promotions across channels and categories The simulator could be used to predict the business impact of the various trade promotions The simulator could also be used to decide promotional slabs to achieve a desired volume

About Marketelligent
Marketelligent provides data analytics based consulting and outsourcing services that help you make smarter business decisions. The firm is backed by senior professionals with experience across Consumer focused industries - Retail Banking, Consumer Packaged Goods, Retail, Telecom and Media. We offer an affordable global delivery model leveraging the best of domain expertise and analytic capabilities.

Offerings in CPG:
Reporting and Dashboard
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Custom Analysis
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Marketing Mix Optimization Trade Spend Optimization Pricing analytics Market basket analysis Sales forecasting

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