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  • Tesla Borrows From Apple To Sell Cars: by Tom Ryan July 11,2012

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    Shikha Hota
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    Tom Ryan has more than 15 years experience as a reporter covering the retail trade. The Santa Monica store has only one operational Model S for show, the skeleton of a Model S platform, and a design prototype of the Model X crossover SUV. "We want everyone -- from kindergartners to grandparents -- to come in and see for themselves why driving electric is the future"

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    Tom Ryan has more than 15 years experience as a reporter covering the retail trade. The Santa Monica store has only one operational Model S for show, the skeleton of a Model S platform, and a design prototype of the Model X crossover SUV. "We want everyone -- from kindergartners to grandparents -- to come in and see for themselves why driving electric is the future"

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    7 views3 pages

    Tesla Borrows From Apple To Sell Cars: by Tom Ryan July 11,2012

    Uploaded by

    Shikha Hota
    Tom Ryan has more than 15 years experience as a reporter covering the retail trade. The Santa Monica store has only one operational Model S for show, the skeleton of a Model S platform, and a design prototype of the Model X crossover SUV. "We want everyone -- from kindergartners to grandparents -- to come in and see for themselves why driving electric is the future"

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Tesla Borrows From Apple to Sell Cars

    By Tom Ryan July 11,2012

    About Author.
    Tom Ryan has more than 15 years experience as

    a reporter covering the retail trade. Starting his career as a beat reporter in 1990 for Fairchild Publications Mr. Ryan authored more than 200 front-page articles over a ten-year period for Women's Wear Daily and also wrote extensively for the Daily News Record (DNR) . In 2004. Mr. Ryan became senior editor at Sporting Goods Business (SGB), the leading monthly trade magazine for the sporting goods industry.

    Article Summary
    The Santa Monica store has only one operational

    Model S for show, the skeleton of a Model S platform, and a design prototype of the Model X crossover SUV, which is set to launch in 2013. Mr. Blankenship, who was hired two years ago, is best known for helping guide the opening of Apple's first 150 stores and has likened Tesla's retail model to Apple's. "You'll never see a 'don't touch' sign in a Tesla store," Mr. Blankenship told Forbes. "We want everyone from kindergartners to grandparents to come in and see for themselves why driving electric is the future."

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