Professional Documents
Culture Documents
S t r a t e g i c M a r k e t i n g
Supervisor :
Anass WIFAK Fatine OUAHTITA
Hanae SQUALLI HOUSSAINI N o v e m b e r 19 t h , 2 0 1 5
Hasnae SQUALLI HOUSSAINI
I n t r o d u c t i o n
Top markets
C o m p e t i t o r s
Products
Products
Products : Tesla Model S
Products
Advertising strategy
It’s true that Nissan, GM, Toyota, and Ford have deep marketing budgets that allow
them to run some of the most creative advertising campaigns to date. However,
Tesla Motors doesn’t have that luxury yet. Tesla’s capital investment is used to lay
down the foundation for tomorrow’s success.
“Right now, the stores are our advertising. We’re very confident we can sell
20,000-plus cars a year—without paid advertising. It may be something we’ll do
years down the road. But it’s certainly not something we feel is crucial for sales
right now.” – Elon MUSK (CEO of Tesla Motors)
“Tesla has no plans to hire agencies or run ads in the near future. The in-house
marketing team has only seven staffers and an internal team runs the website,
where customers order directly. By contrast, Nissan spent $25 million advertising
its Leaf EV in 2012.”
'Modern Spaceship' Commercial
Bibliography
Videos :
• The World's Most Expensive Tesla Model
https://www.youtube.com/watch?v=9mDKFrSe9mc
• 90 second tour around the Tesla Factory -
https://www.youtube.com/watch?v=hOXaBto7giY
• ‘Modern Spaceship' Commercial –
https://www.youtube.com/watch?v=KKbRAazkiWc
Websites :
• http://www.teslamotors.com/about
• http://www.car-brand-names.com/tesla-logo/
• http://www.businessinsider.com/how-tesla-motors-got-its-name-2014-11
• http://www.fool.com/investing/general/2015/05/13/swot-analysis-of-tesla-stock.aspx
• http://www.nasdaq.com/symbol/tsla/competitors
•http://www.investopedia.com/ask/answers/120314/who-are-teslas-tsla-main-
competitors.asp
• http://shop.teslamotors.com/collections/all
• http://www.teslarati.com/brilliant-tesla-advertising-strategy-lack-thereof/
• http://www.statista.com/statistics/314759/revenue-of-tesla-by-region/