MANEGERIAL ECONOMICS PRESENTATION ON

Tedha Hai Par Mera Hai...

Group members
-VARSHA BAMNE -KUNAL CHILAP -CHINMAYEE KELUSKAR -SHREYAN NORONHA -SAUD SAYED -ZEESHAN USMANI

Brand History
Launched in 1999 , this perfect 'namkeen' snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008], well-known actors in Indian Cinema.

Brand Advantage
- Cooked in RBO (Rice Bran Oil), Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG. - All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure. - All ingredients are such that are used daily in all households today for preparation of various edible items.

Flavors
-Masala Munch (Original) -Green Chutney Rajasthani Style -Chilli Chatka -Tamatar Hyderabadi Style -Malabar Masala Style -Masala Twists(Solid Masti) -Desi Beats -Naughty Tomatoes

PRODUCT & ITS TYPES

QUICK BRAND FACTS

-Launched in India in 1999 -Kurkure Desi Beats; an exciting new range -Kurkure has 40% less Saturated Fat, Zero Trans Fats and no added MSG

Our competitors

Taget odiance {% marcket acc.} Children age between 2-15 {50 %} Youngsters age between16-45 {35%} All old persons {15%}

Price distribution per pack

particular Raw material Factory o/h Rs. 1.7 1

Office o/h
Traveling & distribution company profit Shop keeper profit total

0.2
0.4 1.2 0.5 5

Nutritional inforation
contain energy protein <per serve {13}g 73 0.8 Per 100g 561 6.4 G G in

Carbohydrates
Sugars Fat Saturated fat Mufa Pufa Trans fat cholesterol

7.0
0.4 4.6 1.2 2.1 1.3 0 o

53.6
2.9 35.7 9.5 16.1 10.0 0 o

G
G G G G G G G

Financial distribution {approx} per month by per firm

-Company invested Rs.70,00,00,000 -On advertisement Rs.50,00,000 -Get total revenue Rs. 88,00,00,000 -Total profit Rs.17,50,00,000

Plans for increasing demand in market.

-Kurkure khawo world cup jawo -Now 20 % extra now enjoy with your family -Family pack only Rs.20 -Kurkure education scholar ship{feture plan}

Marketing strategy
9 8 7

6
5 4 3 2 1 0 lays haldiram kurkure bingo cheetos grande demand

flavors

Thank you