Analyzing The Corporate Sale of Idea Post Paid With Other Service Provider

A n idea can change your life
A project Report On Analyzing the corporate sale of Idea post paid with other service provider
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF
BACHELOR OF BUSINESS ADMINISTRATION
(SESSION 2008-2011)
SUBMITTED BY: VISHESH SRIVASTAVA BBA-3RD YEAR ROLL NO.: TRAINING SUPERVISION MR. RAGHAV NAIYYAR (ASST. SALES MANAGER) SUBMITTED TO: MR. FACULTY OF BBA
DECLARATION
I, Vishesh Srivaatava here by declare that I have carried out Summer Training Project on the topic Analyzing the corporate sale of Idea post paid with other service provider in Idea cellular Ltd. ,Noida.
I further declare this project work is my original work & no part of this report has been published or submitted to anybody or university award of any other degree or diploma.
Date: Place: (Signature)
PREFACE
Today cellular phone service has change the life style and working Method of people in India as well as in the whole world. Now we able to contact anybody any where at any time I had honor and privilege to take training in Idea cellular ltd., Delhi. In past few years, India experience a metamorphic changes in telecommunication services with gradual transaction from the traditional method of wire a communication .Phone is of common sight in developed areas.So,because of several utilization of cellular phone there are huge opportunity in this market and therefore grand operator and not new technology are marketing the cellular phone market sizzle like never before. So to say in this point of time, it is very important for any company to retain its dealers and customer to satisfy by the service provided by it ton maintain the network.
ACKNOWLEDGEMENT
A project like this can not be completed without help and advice from different services. This summer training project has been made possible through the direct and indirect Co-operation of various person for whom I wish to express my appreciation and gratitude. As part of B.B.A. programme, this summer training project helped me and give me a chance to work and gain experience in my specialization subject. First and foremost I am thankful to the academic and the administrative member of this family, for giving me chance to work on this project. I am thankful to Mr. Raghav Naiyyar ASM (Asst. Sales Manager) not only for his idea regarding the project work. But also for his effective guideline whole hearted co-operation and support while developing this project. I am thankful to our project head (Faculty of BBA) due to her effective guideline regarding the project work and the support while teaching research methodology. Without her inquisitive and helpful teaching methodology, I could not possibly have developed and sustained an abiding interest in learning Research Methodology. Last but not least, I am thankful to those person who help me morally while conducting survey to collect the primary data regarding the project.
VISHESH SRIVASTAVA BBA-3RD YEAR
CONTENT
Candidate declaration Preface Acknowledgment
1.1 Introduction of Idea Cellular Ltd. 1.2 Company profile 1.3 Organization Structure 1.4 value added service for Delhi & NCR 1.5 Different Corporate Plans 1.6 Some major clients of idea cellular Ltd. 1.7 Key marketing strategies 2.1 Objective of the study 2.2 Marketing Research Process 2.3 Research Methodology 2.4 Finding 2.5 Limitation 2.6 Questionnaire 2.7 Conclusion 2.8 Suggestion & Recommendation 2.9 Bibliography
INTRODUCTION
The word Cellular has been originated from the English word Cell. Cellular Telephony is a network of wireless equipment, which uses radio waves. The Cellular phone sends and receives radio signals to and from the nearest cell site, which is connected to the Mobile Switching Center (MSC).Te MSC is connected to the conventional local phone network. The use of radio waves as the communication link eliminates the use of wires that tie down to one point. As long as you are in the cellular service area, whether you are moving or stationary you remain connected at all times. When you subscribe to cellular phone service you are provide with a SIM card (Subscriber Identity Module). The SIM Card is about the size of a regular band Credit Card with a microchip, which stores you cellular telephone, now days mainly four techniques are used which are G.S.M., C.D.M.A., W.L.L., M.P.S./Cellular business based on GSM and P.D.C.S. Technology is spread all over the world. These 450 GSM networks on air in more than 170 countries, totaling close to 483 millions subscribers. Different operator allows assessing different type of GSM networks. There are essentially three types of networks- 900, 1800, 1900 GSM.
What is GSM ?
A n idea can change your life GSM stands for Global System for Mobile Communication. It lays down the common standard for mobile telephone. Which allows the subscribers to use their handsets, in any place , which has GSM coverage. GSM in the PAN European standard for digital cellular telephone service. It is words fastest growing mobile communication standards. GSM was designed for European markets to provide the advantage of automatic, International roaming in multiple countries. GSM System has already been implemented in Asia, Africa and the Middle East. Being a digital technology GSM provides crystal clear sound, fewer drop cells, excellent transmission quality and mobility not only in India but even when you are traveling abroad. The SIM card is a vital component in GSM operations. The user can store all relevant data for the phone on a removable plastic care. The card can be plugged onto any GSM compatible phone and the phone is instantly personalized for the user.
How the GSM Cellular phone work ?

1. The caller while stationary or while traveling wants to make a call.
2. His call is transmitted to the nearest radio base station from where, it is transmitted through a microwave ling or through a fiber Optic cable to a mobile switch on exchange for mobile phone cells. 3. If the call is to another mobile subscriber, the mobile switch to another Radio base station, from where it is transmitted to the receivers mobile phone , directs it. 4. In case the call is to subscriber on another network. Fixed or mobile . It Is directed to the public network via the mobile switch and is then carried to its destination like a normal call.
History and Present status

IDEA CELLULAR LTD.
Idea Cellulars antecedents date back to 1995, when the Aditya Birla Group and AT & T (through Birla AT&T communication Maharasthra & Gujrat circle) and the Tata Group (through Tata cellular Andhra Pradesh circle) set up cellular network. Both the above companies were amongst the first company to commercially start operation in circles other than metros and achieve financial closure in India Telecom industry. In the year 2000, the historic path breaking merger of Tata Cellular with Birla AT&T communications and the subsequent acquisition of RPG Cellular (Madhya Pradesh circle) in the year 2001- helped take the company to aim even further and led to the formation of Birla Tata AT&T Limited. In year 2001, company won fourth cellular license for Delhi metros circle in 5 Nov. 2002. In year 2002 company introduced common brand IDEA and changed the name to IDEA cellular Ltd. Since then , there has been no looking back for IDEA cellular. The company launches delhi operations in year 2002 and added a record 100,000 subscriber within one month of launch. In 2003, the company achieved the largest financial closure in Indian Telecom for its entire circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile Communication
(existing operator in Haryana , Kerala and U.P.(W) and Escorts Telecommunications ( Cellular licensee holder for UP(E),Himachal Pradesh and Rajasthan). The company is poised well to strengthen its leadership position in the Indian Telecom landscape. Now have a license for 22 circles. Capture 60% of Indian telecom population & 26 Million customers. Every coming year Idea regularly increasing the customers & providing good customer satisfaction & always want to satisfied customers gives 100%. In year 2005 added 700000 lack customer its represent idea growth rate yearly & yearly & also capture 65% market in telecom. In year 2006 increasing with high rate with customer satisfaction & capture market in all the aria of telecom. In year 2007 customer 1400000 its represent the rate of growth. In year 2008 it increasing day by day an achieved a another mile stone 20,00000 lack customers in only Delhi Ncr reason.
A n idea can change your life CALL ROUTING WITHIN NETWORK(Idea to Idea) Mobile AUC BTS BSC BSC CDR BTS
MSC
BSC BTS
MSC:-Mobile Switch Center BSC:- Base Station Controller BTS:- Base Transceiver Station AUC:-Authentication Center HLR:- Home Location Register VLR:- Visitor Location Register CDR:- Call Detail Records
Mobile
BASIC CALL ROUTING (IDEA TO OTHERS) Mobile
BTS BSC Hutch MSC
Mobile
Idea MSC PSTN BSC
Landline BTS
Mobile PSTN:- Public Switched Telephone Network
OUR PARTNERS Singapore Telecom British Telecom Warburg Pincus New York life Telia AB Swedon Intel Siemens Tosiba telecom
The net adds and the growths in subscriber bases of IDEA for its Delhi NCR are as under:
.
Growth Chart November 2000 1, 00, 000 March 2002 (18 months) 2, 00, 000 September 2003 (18 3, 00, 000 months) February 2004 (5 4, 00, 000 months) 5, 00, 000 Journey to the August 2004 (6 months) 2 million mark April( 2005) April (2006) April (2007) April (2008) 7,00000 10,00000 14,00000 20,00000
VISION:
To be the most admire telecom service provider in India through innovation and quality service.
MISSION:
To achieve the shareholders objective of growth and profitability by making cellular telephone a common mean of communication and a fact of everyday life in our markets. We will do so by offering a world class service, ease to use with wide coverage , offered at a fair price. Supported by exceptional customer service and six sigma processes.
Core Beliefs
The company continuously harnesses the power of wireless revolution to provide world-class products and services. It aims at responding to customer needs proactively by anticipating requirements and providing ready solutions.

Idea Cellular draws inspiration from the loyalty of its subscribers to keep raising the bar, to shape the future, and to change and enrich the life of each and every member of its ever-growing family of subscribers.
Idea Cellular's MISSION:
Innovate. Stimulate. Liberate...

Through continuous innovation, Idea Cellular seeks to liberate customers from the shackles of time and space
CORE VALUE:
We will delight our customer with our simplicity, speed & innovation. We will honors our commitment. We will follow the highest standard of professional integrity & behaviour. We will respect individual, build winning teams and lead by example. We will create a fun filled and friendly workplace.
Idea Mobile Communications Limited
Idea Mobile Communications Limited originally started as a joint venture of Escorts Limited, one of the leading industrial houses in India, and First Pacific
Company Limited of Hong Kong. The original company had Escorts Limited holding 51 per cent stake while First Pacific held the balance 49 per cent. Recently, however Escotel has transferred its entire business to Idea Cellular, one of the leading Industrial houses of India.
Idea Cellular's antecedents date back to 1995, when the Aditya Birla Group and AT&T (through Birla AT&T Communications Maharashtra & Gujarat circle) and the Tata Group (through Tata Cellular - Andhra Pradesh circle) set up cellular networks. Both the above company were amongst the first company to commercially start operation in circles other than metros and achieve financial closure in Indian Telecom industry. In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh circle) in the year 2001 - helped take the company to aim even further and led
to the formation of Birla Tata AT&T Limited. In year 2001, company won fourth cellular license for Delhi metro circle and in year 2002 company introduced common brand !DEA and changed the name to IDEA Cellular Limited.
Since then, there has been no looking back for IDEA Cellular. The company launch Delhi operations in year 2002 and added a record 100,000 subscriber within one month-oflaunch. In 2003, the company achieved the largest financial closure in Indian Telecom for all its circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile Communications (existing operator in Haryana, Kerala and UP(W)) and Escorts Telecommunications (cellular licensee holder for UP(e), Himachal Pradesh and Rajasthan) The company is poised well to strengthen its leadership position in the Indian Telecom landscape At Idea, we have always sought to enhance value for our customers by providing them relevant and easy to use products through innovation and by harnessing the latest developments in technology. In line with this strategy, we have constantly Introduced innovative products to suit the different customer segments. Our mission is to make cellular telephony a common means of communication and fact of everyday life in all our Circles of Uttar Pradesh (West), Haryana and Kerala. At the end of Apr-04, we had a combined customer base of 1 Million customers

across the 3 Circles . At present, Idea provides coverage in 3660 small and big towns villages in all over the country highway coverage of 6000 Kilometres.Now April 2008, 20,00000 (17,00000 prepaid & 300000 postpaid ) customers. Idea has established the most extensive roaming tie-ups in the country and provides service in more than 1200 cities and major highways with Automatic
Roaming. It also provides international roaming in most of the countries across the world. Idea has also invested in building up an 1800 km long independent
microwavebackbone to ensure reliability of its service and is one of the few operators in the country to do so. Idea is the first cellular company in the country to provide Service Guarantee made possible through its Total Quality Management practices.
Idea Mobile Communications Limited

Idea Mobile Communications Limited is a joint venture of Escorts Limited, one of the leading industrial houses in India, and First Pacific Company Limited of Hong Kong. Escorts Limited holds 51 per cent stake in Escotel, while First Pacific holds the balance 49 per cent. Recently, however Escotel has transferred its entire business to Idea Cellular one of the leading Industrial houses of India. Idea operates cellular phone services in Uttar Pradesh ( West), Haryana and
Kerala circles and has a total customer base of over 4.2 billions customers in the country. At present, Idea provides coverage in over 200 towns, highway coverage in 150 towns and 30,000 villages in U.P. ( West ), U.P.(East), Rajasthan Haryana and Kerala -

the widest in these circles. Escotel has established the most extensive roaming tie-ups in the country and provides service in more than 1200 cities and major highways with Automatic Roaming. It also provides international roaming in most of countries across the world. Idea has alsoinvested in building up an 1800 km long independent microwave backbone to ensurereliability of its service and is one of the few operators in the country to do so. Idea is the first cellular company in the country to provide Service Guarantee made possible through its Total Quality Management practices.
About Idea Idea operates cellular phone services in Uttar Pradesh ( West ), Haryana and Kerala circles and has a total customer base of over 4.2 billions customers. At present, Idea provides coverage in 180 towns, highway coverage in 77 towns and 3000 villages in U.P. (West), Haryana and Kerala the widest in these circles. Idea has established the most extensive roaming tie-ups in the country and provides service in more than 1200 cities and major highways with Automatic Roaming. It also provides international roaming in most of countries in the world. Idea has also invested in building up an 1800 km long independent microwave backbone to ensure reliability of its service and is one of the few operators in the country to do so. Idea is the first cellular company in the country to provide Service Guarantee made possible through its Total Quality Management practices and had been given rating the No. 1 Non-Metro cellular service provider in customer satisfaction in the Mobile Users Survey 2002 conducted by Voice & Data.
Idea Partners
IDEA welcomes all businesses and individuals interested in partnering with us to enhance and strengthen the IDEA products & services portfolio. To explore such potential partnerships, kindly get in touch with us by submitting the Partners Form.
Some of our Technology and Content Partners:
- Nokia - Ericsson - Schlumberger Sema - NDTV - Indiatimes - Rediff - C2W
Facts and Figures
Do you know that:
This is the highest net adds in the operational history of Idea.
Ideas customer adds crossed the half million subscriber base in the month of August 2004
Idea almost capture the Delhi & Ncr reason cutomers & also provided students beneficial policies for usesing cell phone.
The net adds and the growths in subscriber bases of IDEA for its Delhi NCR are as under:
.
Growth Chart November 2000 1, 00, 000 March 2002 (18 months) 2, 00, 000 September 2003 (18 3, 00, 000 months) February 2004 (5 4, 00, 000 months) 5, 00, 000 Journey to the August 2004 (6 months) 2 million mark April( 2005) April (2006) April (2007) April (2008) 7,00000 10,00000 14,00000 20,00000
A look at the last months COAI figures f customer base : City/Circle Operators June 2007 July 2007 Aug2008
Delhi ncr(POSTPAID)
Ideal Mobile Airtel Hutch
2,25,000 2,86,000 1,35,000
2,50,328 3,25,000 2,02,387
3,00,456 3,098,724 2,05,675
we have always sought to enhance value for you as a customer by providing you the most relevant and easy to use services through innovation and by harnessing the latest developments in technology. In line with this strategy, we have constantly introduced innovative products and services to suit your unique needs and wants.
An IDEA of Finance:IDEA has invested as much as Rs. 52,000 million in its existing 5 circles. IDEA Cellular has been blessed with the support of its bankers and a
A n idea can change your life clean capital structure where the sponsors have directly contributed equity of around Rs 23,000 million. Its recent financial closure with a project cost of Rs. 5,000 crores was the largest ever in the Indian telecom history.
An IDEA of Awards and Recognitions
IDEA owing to its innovation, excellent customer service and superior quality of service has been endorsed by various industry authorities by several awards and recognitions. Some of them are as follows: Golden Peacock Innovative Product / Service award in the communication sector from the Government of India for implementation of the M-coupon product in the Delhi Circle in 2003; Madhya Pradesh circle was rated number one operator twice in two consecutive surveys of Quality of Service (Q o S) conducted by TRAI in August 2002 and March 2003 Chosen as the winner of the award Indira Award for Marketing Excellence for being the highest recalled brand in the year 2003
A n idea can change your life Ranked second in overall user satisfaction by the Voice & Data IDC Mobile Users Satisfaction Survey, October 2003, which was based on parameters like network availability and performance, customer care, value added services, pre-sales and sales effort, and billing.
COMPANYS PLANS
Seasion Objective:By the end of this session you would have knowledge on: Post paid Product Pre paid Product
Prepaid Plans :Are you worry of committing yourself to a date for making your bill payments? Is it too much of a bother for you to remember dates for bill payments? Do you often end up paying late fees against your monthly utility services bills? Do you end up spending too much if you have the option to pay the bill later? Think over for if one of these represents you, we have a solution for you. Start thinking prepaid is our advise! So what exactly is this prepaid! It is simply a way of going cellular by paying for the talk time in advance. For eg if you feel that you need Rs 300 worth of talk time for a month, you can buy a recharge coupon which gives you that much talk time on your cell phone.Once that money gets exhausted
A n idea can change your life you can buy another recharge coupon for the same or different denomination depending on your future need. Prepaid allows you to be in control of your cellular expenses even while you are spending. You will be surprised that today In India, Prepaid connections account for almost 60 to 70 percent of the total new entrants into cellular telephony. Thats becausealmost everyone of us wants to be in control of our cellular expense.
Value Added Service Delhi & NCR SMS

Magic Messaging Missed Call Alert Global SMS SMS Short code Language SMS M-Chat (messenger)
VOICE
Dialer Tone -456 Say Idea -456 Rail Booking on Say Idea -456 Ganesha Speaks -181 Cellular jockey -2345 Indiatimes on Voice -128888 Idea Voice Mail Service Idea Voice Courier
GPRS
Ideafresh Idea GPRS The internet on the Move Idea Get on your web
M-Commerce
The Dial n Buy Mobile Top Up
Others
Delhi Life
CARD CATEGORY:There are two kinds of cards available in the network for using the GSM Mobile service. (A) !dea CHITCHAT(PRE PAID CARD):-
Call Management Service in Delhi & NCR CALLER LINE IDENTIFICATION PRESENTATION(CLIP)
CLIP identifies the caller by display the number of the caller on the handset. This allows you the benefit of accepting or rejecting the call; although ,at times caller line Identification may not appear due to technical problem in the network.
CALL HOLD / CALL WAITING This feature allow you to receive or make another call, while you already busy with a call, without disconnecting it. You can receive or make a second call , by putting the first call on hold. You can activate call waiting by using the menu of your cell phone. You are billed for both the call.
SHORT MESSAGING SERVICES

This feature allows the user to send and receive messages, to and from, respectively; almost all national and international cellular operator. SMS allows a subscriber access to service like receiving stock quotes, horoscope ,jokes ,messages ,email ,news , and many others. It comes as an in-built feature to all idea subscriber . Idea an array of service that help you manage your calls better. From caller identification to call waiting ,from call Divert to call conference , idea redefines convenience. Most of these features are optional and can be availed on request and carry a nominal subscription charge.
Products
UP (West) - IDEA CHITCHAT
Introduces a wide range of Starter Packs Easy Card I-Card EasiTalk Card In-Card Regular Starter Pack Lifetime !dea Reward Program Click on the above Starter Packs for their details
Regular Starter Pack

Local Call Charges !dea to !dea !dea to Others (Mobile & Landline) Rs. / min Rs. 0.50/Rs. 1.75/-
LifeTime!dea
Idea Chit Chat presents "LifeTime !dea". A token of gratitude for choosing Idea. Now, enjoy bonus talktime on every recharge after 3 month. And bigger benefits on recharge, every 3 months thereafter Program starts Date 10th December 2005
Stay Gain Bonus Talktime with every recharge
3 to 6 Months Rs. 20
6 to 9 months Rs. 30
9 to 12 months Rs. 40
> 12 months Rs. 50
Prepaid Variety
Easy Card - Rs. 150/-
MRP of Starter Pack - Rs. 150 Validity Period - 7 Days Talk Time - Rs. 50
I-CARD - 150
MRP of Starter Pack: Rs. 150
Validity Period: 7 Days TalkTime: Rs.50
In-CARD - : Rs. 349

MRP of Starter Pack - Rs. 349 Validity Period - 90 Days Talk Time - Rs.20
Eas! Talk - Rs. 999

MRP of Starter Pack - Rs. 999 Validity Period - 90 Days Talk Time - Rs.400
Advantages of prepaid:
No security deposit No STD or ISD deposit No monthly rental Limited Usage More satisfaction in terms of usage. So what are you waiting for? Go prepaid at our nearest dealer!
Document required with SEF

1. Address proof 2. Photo ID 3. Two Photograph (one Photograph for pre paid)
(License / Passport / Voter card ) Documents that can be produced as Proof of address

Electric bill Landline Phone bill Monthly credit card statement Ration card Driving license with complete address Gas connection card
Documents that can be produced as proof of Identity

Passport Voters card Drivers license PAN card Picture identity card issue by Govt.Department / Public ltd. Co./ Educational institute. Gas connection card
(B) POST PAID CARD:Call Management Service in Delhi & NCR CALLER LINE IDENTIFICATION PRESENTATION(CLIP)
CLIP identifies the caller by display the number of the caller on the handset. This allows you the benefit of accepting or rejecting the call; although ,at times caller line Identification may not appear due to technical problem in the network.
CALL HOLD / CALL WAITING This feature allow you to receive or make another call, while you already busy with a call, without disconnecting it. You can receive or make a second call , by putting the first call on hold. You can activate call waiting by using the menu of your cell phone. You are billed for both the call.
CALL CONFERENCE (CC)

This feature allows to have a teleconference with up to five people at the same time, from wherever you are. You can conference with either cellular or landline phones, including STD and ISD calls. To make a conference call, simply make your first call. Then put the first call on hold and dial the next number. To conference , scroll through the handset menu and select the conference feature.
ITEMISED BILLING
An optimized bill gives you the details of all calls made the received , and of all the other facilities you availed of, on your mobile number during the month. It also carries details of the numbers called / received , time and date of the call, duration and the amount charged.
SHORT MESSAGING SERVICES

This feature allows the user to send and receive messages, to and from, respectively; almost all national and international cellular operator. SMS allows a subscriber access to service like receiving stock quotes, horoscope ,jokes ,messages ,email ,news , and many others. It comes as an in-built feature to all idea subscriber . Idea an array of service that help you manage your calls better. From caller identification to call waiting ,from call Divert to call conference , idea redefines convenience. Most of these features are optional and can be availed on request and carry a nominal subscription charge.
CALL DIVERT(CD)
With call divert ,you can divert an incoming call to another cell phone ( be it idea or Airtel/Hutch or idea cellular phone)or even a landline phone number
A n idea can change your life (within Delhi dialing list). You can divert your calls UNCONDIONALLY i.e. all call will be diverted by default without ringing or then CONDIONALLY ,under the fallowing three standard conditions-
Cell Busy Cell not answerable
DIFFERENT CORPORATE PLANS:1. Rate Plan for HCL Technology Employee 2. Rate Plan for Govt. Employee 3. Rate Plan for Other Corporate Employee
1. RATE PLAN FOR HCL TECHNOLOGY EMPLOYEE
PLAN
ARP 12 Months
Buzz FREE CUG 24 MONTHS
PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS AS Out GOING:(local) Idea - Idea Idea - Mobile Idea - Other Out Going: (STD) Idea -All SMS: Local P - P STD ISD RENTAL FOR 12 RENTAL FOR 24 MONTHS Within Group @ 30 paise Rs. 0.99 per min. Rs. 0.99 per min Rs. 1.75 per min Rs. 1.99 per min Rs. 1.50 Rs. 2.00 Rs. 5.00 MONTHS Rs. 0.99 per min. Rs. 1.75 per min. Rs. 1.75 per min Rs. 2.65 per min Rs. 1.50 Rs. 2.00 Rs. 5.00
STD Package : Free Security deposit: Nil Activation Charge : Nil Itemized bill: Nil

CLIP : Free STD / Roaming Deposit : Nil Roaming Rent: Nil
2.RATE PLAN FOR GOVT. EMPLOYEE

STD Package : Free Security deposit: Nil Activation Charge : Nil Itemized bill: Nil CLIP : Free STD / Roaming Deposit : Nil Roaming Rent: Nil
PLAN
50 SMS FREE
ARP 12 Months
PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS AS RENTAL FOR 12 RENTAL FOR 24 MONTHS Within Group @ 30 paise MONTHS
Out GOING:(local)
A n idea can change your life Idea - Idea Idea - Mobile Idea - Other Out Going: (STD) Idea -All SMS: Local P - P STD ISD Rs. 0.99 per min. Rs. 1.75 per min. Rs. 1.75 per min Rs. 2.65 per min Rs. 1.50 Rs. 2.00 Rs. 5.00 Rs. 0.99 per min. Rs. 0.99 per min Rs. 1.75 per min Rs. 1.99 per min Rs. 1.50 Rs. 2.00 Rs. 5.00
3. RATE PLAN FOR OTHER CORPORATE EMPLOYEE
PLAN
50 SMS FREE
ARP 12 Months
PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS AS RENTAL FOR 12 RENTAL FOR 24 MONTHS Within Group @ 30 paise Rs. 0.99 per min. Rs. 0.99 per min Rs. 1.75 per min Rs. 1.99 per min Rs. 1.50 Rs. 2.00 Rs. 5.00 MONTHS
Out GOING:(local) Idea - Idea Idea - Mobile Idea - Other Out Going: (STD) Idea -All SMS: Local P - P STD ISD
Rs. 0.99 per min. Rs. 1.75 per min. Rs. 1.75 per min Rs. 2.65 per min Rs. 1.50 Rs. 2.00 Rs. 5.00
STD Package : Free Security deposit: Nil Activation Charge : Nil Itemized bill: Nil CLIP : Free STD / Roaming Deposit : Nil Roaming Rent: Nil
AIRTEL CORPORATE PLAN PLAN ARP 12 Months Buzz FREE CUG 24 MONTHS
PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS AS Out GOING:(local) Airtel - Airtel Airtel - Mobile AIRTEL - Other Out Going: (STD) Airtel -Airtel Airtel - other

RENTAL
FOR
12 RENTAL FOR 24 MONTHS Within Group @ 30 paise Rs. 1.00 per min. Rs. 2.00 per min. Rs. 2.00 per min Rs. 2.00 per min Rs. 2.65 per min
MONTHS Rs. 1.00 per min. Rs. 2.00 per min. Rs. 2.00 per min Rs. 2.00 per min Rs. 2.65 per min
STD Package : Free Security deposit: Nil Activation Charge : Nil Itemized bill: Nil

CLIP : Free STD / Roaming Deposit : Nil Roaming Rent: Nil
Some major client of idea cellular corporate plan (Noida Region): HCL TECHNOLOGY HCL COMNET HCL INFOSYSTEMS HCL BPO DELHI TRAVEL CORPORATION DEPOTS ZEE NEWS ZEE SPORTS ST MICROELECTRONICS BHARAT HEAVY ELECTRONICS LIMITED XANSA ELECTRONICS TELEATLAS LIMITED DISH TV T-SERIES LIMITED MOTHERSON GROUP OF COMPANIES EXL LTD (BPO) BIRLA SOFT
IDEA CELLULAR.COM
An IDEA whose time has come It was just two years ago in the year 2002 when three big entities, each one with a distinct knack for business, having a reputation of being one of the most admired corporate in their domains Tata, Birla & AT&T joined hands and an IDEA was born. Even before IDEA celebrated its 2 nd birthday, it made its presence in the annals of Indian telecom by concluding the largest ever acquisition in Indian wireless industry when it acquired Esco .With the acquisition, IDEAs footprint now covers around 60% of Indias population and over 65% of the potential telecom-market. And IDEA has leapfrogged to become a national player having its presence in 11 circles
A n idea can change your life across the country. IDEA is also the only company with one of its circle having crossed One Million subscriber mark barring the metro markets.
An IDEA of Customer-Focus
Ahead of the numbers, market shares, revenues, profits, technologies, marketing, advertising, footprint, investment, growth, and whatever it takes to run a successful telecom business, remains a single idea of providing an ultimate customer service that creates a happy, satisfied and loyal base of customers. Therefore, customer service is an utmost priority for everyone at IDEA and becomes the single most important driving force gushing through the arteries, veins and the nervous system of the company. Be it the people or the technology at the call centre or any other entity within the system, it is solely geared to ensure the highest level of customer satisfaction. IDEA covers over 3,660 small and major towns & villages along with a total highway connectivity of over 6,000 kilometers. Today, there are over 380 IDEA n U outlets and Idea shops and a well-entrenched network of over 44,000 retailers and dealers across the country.
A n idea can change your life Each circle with its own dedicated call centre with a single call resolution approach towards the customer is a unique effort provided by any operator. Idea offers roaming across 200 networks in India and across the world, two way pre-paid roaming is also available to customers while roaming in India, Customers can stay connected internationally by receiving calls and sending and receiving SMS.Once in while there comes along an idea that so profoundly impacts the lives of people that it is said to define an era. Wireless telephony is one such. Technology soothsayers are of the view that millennia from now the 21st century will be remembered as the Century of the Wireless. Just think of it: Cellular connections in the world have raced to 1 billion in just a decade, and cellular users now outnumber fixed-line users in close to 100 countries.India has leapfrogged into the wireless age. It is perched on the ascendancy of a huge J curve that is estimated to cross the 100 million-subscriber mark by 2010.
Making cellular telephony one of the biggest and fastest growing sectors in India.
An IDEA of Growth
IDEA is an original licensee in seven of the eight circles with frequency and other advantages and is expanding the number of subscribers by adopting a mass-market strategy. IDEA firmly believes that cellular services will continue to grow in popularity among masses hence the focus would be on growing the base of pre-paid customers and attracting and retaining the quality post-paid subscribers. Since its inception IDEA Cellular has been a fabulous growth story. Idea is the fastest growing GSM operator in its area of operations. The growth rate in the last 6 months has been 85% in its area of operations as against 84% of all operators in the same area of operations. The company is now cash positive, and is expected be profit positive in the financial year 04-05.
Coverage
An IDEA of Footprint in India
IDEA controls a portfolio of Indias most attractive and mainly contiguous properties including the 7 states of Maharashtra (excluding Mumbai), Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, UP (W), Haryana, Kerala and Delhi (inclusive of NCR). Having operationsin four of the five largest cellular circles in India, IDEA is the market leader in the Maharashtra & Goa, Kerala, UP(W) and Madhya Pradesh & Chattisgarh circles in terms of number of subscribers. With Escotel acquisition IDEAs footprint has spread into Kerala, Haryana, Uttar Pradesh,Rajasthan, Uttaranchal and Himachal Pradesh virtually covering India from North to South,through 11 circles of telecom operations in India.
IDEAs Delhi circle is also the fastest growing fourth operator in the country, which is an achievement in itself and also showcases the customer confidence of a high degree. Idea Cellular footprint idea is to first achieve critical mass, then drill deep instead of spreading thin. Thereafter, it is ready for controlled expansion. With a footprint dominating the map of India, Idea Cellular accesses over 45% of India's total telephony potential. With the objective of critical mass achieved, Idea Cellular turned to drilling deep.
Some Marketing And Business Tools Adopted By IDEA To Promote Its Activities:
Seminars: seminars are conducted at different places by the expert
time by time to make people aware.
Publicity: publicity is done through various media. Stalls at famous places: they conduct their stall after a particular
period of time on the famous and public place to attract them towards themselves. DSA (Direct Sales Agency) Print media Hoarding Banners Advertisement Leaflets Follow ups
By KNOP
CHARACTERISTICS OF A GOOD SALES PERSON:Every executive has a unique set of skills and experience for every selling situation. Some of the characteristics that describe a good salesperson are listed below. 1. gives customer 100 % attention. 2. Listens well 3. establishes immediate report. 4. Is enthusiastic about its product. 5. Explains product in terms customer can understand. 6. Having knowledge about the competition 7. Having knowledge about the industry.
8. Is responsive to customers mood or attitude. 9. Uses every contact with customer as a sales opportunity.
10.Is responsive to customer request. 11.shows respect for the customers point of view 12.Asks questions to find out about customers wants, needs, interests. 13.Fallows up as promised.
OBJECTIVE OF THE STUIDY

To study the comparative relationship between company and retailer To study the level of customer satisfaction in idea. To study the market potential. To study customer purchase decision factors. To study the retailer preferences. Comparative study of different mobile companies. To study the comparative service quality of different companies.
PURPOSE OF STUDY
Study is conducted to study different Tariff measure the level of satisfaction of the dealers and to know the present market position of idea communication when compare to other. Another main purpose of the study was to complete of the project during the summer training.
SCOPE OF STUDY
The whole project constituted to determine the dealer satisfaction. The survey carried out in Delhi NCR. The study was carried with special reference to Idea cellular Ltd. Delhi. The project is carried out for the above mentioned reasons and to acquire deeper knowledge of telecom sector.
REASERCH METHODOLOGY
It is the very important part of the project study, which contains various important things , or heading like. Research Design Universe Sampling Type of data Method of data collection It is quite obvious topic like study on the level dealer satisfaction and present marketing condition. It is very hard to under to various surveys without any specification sampling.
(a) Research Design

The research work designed in such a way that study related to the topic was carried through the sample study by the help of questionnaire and interviews.
(b) Universe
The total universe was divided in certain specific units. Here universe mean that the concerned environment where survey was conducted . actually the study was carried out in a group of two people . basically the universe for this study was total Delhi NCR (Noida).
( c) Sampling
It was very touch to conduct survey everywhere and with each customer, so, sample study was done. The sample design consists; Sample unit-Dealers Sample size-here sample size is200. Sampling procedure- questionnaire, interview, survey.
TYPES OF DATA
There were two type of data and those were primary and secondary data. Primary data was consisting of data collected during the survey. While secondary data were consisting of some sort of supported information regarding company, customers, places and many more.
( e) Method of data collection

Primary data were collected through various survey and interviews of top personal. The whole customer survey was done through questionnaire and interview .
A copy of same is attached in appendix. While the secondary were collected through companys magazines and browser and information gathered and given by training guied.
SWOT ANALYSIS STRENGTH

Idea was the 4TH launched in Delhi NCR. Wide network franchise and dealers with sales team . It has its 24 hrs. customer care service in Delhi. The financial museles of the idea . Idea cellular network has been built by lucent technology the leading telecommunication equipment provider in the world.
Offers a number of value added service to the customers .

Idea provides the widest coverage more than any other circle service provider in the states & country. Idea provides high levels signal transmission for stable and ensure network.
Proper and regular advertisement by which customer can easily know about various changes and new scheme. Having an internal communication system i.e called RUG.
Customer satisfaction and large number of scheme provider to customer.
WEEKNESS
Some customer are not satisfied with the services of the company. Should learn to handle its potential customer by there proper knowledge. There are some customer who do not pay there bills regularly, so there must be proper arrangement calling bills from the such customers. There are some customers who get collection by depositing wrong address froof and document so it reduces the reliability of regular customer. Business of customer care department reduces the satisfaction of customer. Idea has weak signals in interior areas of city & basements
OPPORTUNITIES
There are tremendous opportunities in cellular market.
Idea has got license of four new circles in India so company have lots of opportunity in these circles.
Idea have provide post paid in cheaper cost to make market segment. Idea has also providing national & international Roaming facility so that high income groups can get easy access. Idea is backed by the financial muscles of tata groups so it has an opportunities to go in international cellular market
THREATS
Competition with dot phone like tata & reliance dot phone. Tata tele services is knocking the door of cellular market with a least cost.
Government have issued the license to airtel & reliance to provide services in Delhi circle .
Idea is going to provide its services in four new circles so it has face cut through competition by existing companies. Huge competition with Hutch & Airtel.
DATA ANALYSIS 1.
TYPE OF CONNECTION PREFERRED MORE
19% PRE-PAID POST-PAID 81%
Interpretation:In Delhi NCR there 81% are preferred to take the connection of pre paid and 19%User used post paid connection.
2.
C R IT E R IA F O R S E L E C T IN G C E L L U L A R S E R V IC E
B E TTE R S E R V IC E 20% 39% N E TW O R K 30% 11% B R A N D IM A G E C A L L R A TE S
Interpretation:Better services are the first criteria for selection of a cellular services. Network is the second thing people look for. Call rates and brand image is also important.
3.
SATISFACTION LEVEL
26% 56% 18%
HIGH MEDIUM LOW
Interpretation:Most of the customers fall in the medium level of satisfaction . Very few customers are highly satisfied with the services provided.
4.
MARKET SHARE OF VARIOUS SERVICE PROVIDER
OTHERS 14% IDEA AIRTEL 19% 46% HUTCH 21%
Interpretation:Airtel is the leader in the industry with highest market share. Hutch is the second and Idea is at third position. Others share 19% of the market.
5. AWARENESS OF CORPORATE PLAN OF INDIA

A W A R E N E S S L E V E L IN %
NO YES 0 YES 72 20
NO
40 NO 28 60
YE S
80
Interpretation:More than 70% of people are aware of scheme. Measures should be taken to increase the awareness level of new scheme.
LIMITATIONS:Limitations are the constraints that one goes through while working. While completing this project report there were various constraints that came in the way. The various limitations faced during the process of compiling this project report are as fallows: 1. Limitation pertaining to data collection.
2. Limitation pertaining to time constraint.
3. Limitation pertaining to approach every employee of a particular organization.
CONCLUSION
Liberalization of the telecommunications market has entered a new phase: competition already exists (albeit in limited form) in some markets, such as the long-distance market and the market for Internet access via the STN. Other segments, such as the local loop (essentially the high-speed Internet access market), are being opened up. At this stage, it is no longer simply a question of opening up particular markets, but rather, consolidating the play of competition in those markets that have been opened as well as developing competitive new services. This explains the importance of high-speed access technologies for the future of the sector.
After
thorough
analysis
and
interpretation
the
conclusion that I obtained over the relationship of Idea cellular Ltd with the retailer are described as follows. The company attract its
customer by adopting effective strategies. The company has the widest and oldest network , the customer feel that he has got a total satisfaction after he has joined the company. The COAI figure shows that Idea has maximum share of existing mobile user in DELHI NCR circle. The customers have best relationship with the retailer as compared with the other service provider such as hutch airtel and reliance. The customers are also satisfied with the Idea cellular because of its network coverage, it is economic as compared to other, easy accessibility and quality of service. The customer and retailer give preference to the service provider as the company has good relationship with the
retailer hence they will confidently protest the company for its performance and will lead to there preference also there are different products for different segments of customer. As concerning about the comparison between the company for service quality and the overall performance the Idea is known for its quality service to retailer and customer the staff of company has proper knowledge about the product and there behavior is also good towards the retailer & customer.
Good service is the way to retain clients
SUGGESTION:On the basis of the fact and finding of the survey report, for the future competition of the company the suggestion that I thought are as follows,
1. There should be local tie up for the brand promotion. 2. For proper understanding there should be quarterly retailers meet. 3. Dedicated customer care manpower at Z.O. level. 4. Facilitating adequate Product knowledge and Brand awareness to retailer.

5.
Additional and enough stocks at P.P.D.& Z.O. warehouses.
6. Old issues should be decided and retailer data should be maintained by distributor regressions 7. Improvement into signal power in basement.
RETAILERS INFORMATION:
Retailers Name Location Address
: : :
Type of Retailer Contact No. Name of Firm
: : :
QUESTIONNAIRE
1. Which prepaid connection do customers demand specifically? Service Providers Idea Airtel Hutch Reliance 2. Position of network in your location? Service Providers Idea Airtel Hutch Reliance 3. Monthly sales of fresh prepaid connection? Service Providers Idea Airtel Hutch Reliance Fresh connection Good Medium Poor Ranking(4 to 1, 4 is highest & 1 is least)
4. Preference of retailer to sell new connection? Service Providers Idea Airtel Hutch Reliance 5. Which service provider do you think has maximum sales in your location? Service Providers Idea Airtel Hutch Reliance 6. Which company gives you the best customer care service ? Service Providers Idea Airtel Hutch Reliance Ranking(4 to 1, 4 is highest & 1 is least) Ranking(4 to 1, 4 is highest & 1 is least) Ranking(4 to 1, 4 is highest & 1 is least)
7. In which company does the distributors and company staff gives you best support?
Service Providers Idea Airtel Hutch Reliance
Ranking(4 to 1, 4 is highest & 1 is least)
8. Which company offers the most numbers of products for various categories of customers? Service Providers Idea Airtel Hutch Reliance 9. Which companys prepaid customers are highly loyal? Service Providers Idea Airtel Hutch Reliance Ranking(4 to 1, 4 is highest & 1 is least) Ranking(4 to 1, 4 is highest & 1 is least)
10.Which companys will you want to be customer personally? Service Providers Idea Airtel Hutch Reliance 11.Which companys provides good frequency of service? Service Providers Idea Airtel Hutch Reliance Ranking(4 to 1, 4 is highest & 1 is least) Ranking(4 to 1, 4 is highest & 1 is least)
12.Which companys provides good quality of service? Service Providers Idea Airtel Hutch Reliance 13.Which companys has minimum stock out situation? Ranking(4 to 1, 4 is highest & 1 is least)
Service Providers Idea Airtel Hutch Reliance
Ranking(4 to 1, 4 is highest & 1 is least)
14.Which company performs best in claim settlement policy? Service Providers Idea Airtel Hutch Reliance 15.Which company performs best in grievance settlement? Service Providers Idea Airtel Hutch Reliance Ranking(4 to 1, 4 is highest & 1 is least) Ranking(4 to 1, 4 is highest & 1 is least)
Websites & Search Engine : www.ideacellular.com www.researchandmarket.com www.info-shop.com www.smartmobs.com www.yahoosearch.com www.google.com
IDEAs reports Books & magazine on mobile communication. Marketing Management by Philip Kotler Research Methodology by C.R. Kothari

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How the GSM Cellular phone work ?

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History and Present status

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BASIC CALL ROUTING (IDEA TO OTHERS) Mobile

BTS BSC Hutch MSC

Idea MSC PSTN BSC

Mobile PSTN:- Public Switched Telephone Network

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Idea Cellular's MISSION:

Innovate. Stimulate. Liberate...

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Ideal Mobile Airtel Hutch

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3,00,456 3,098,724 2,05,675

An IDEA of Awards and Recognitions

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