Music video-

A videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics.

Todays music videos are make primarily for marketing purposes and are intended to promote record sales. Music videos started to become more significant in the 1980s when MTV started to base their format around music videos as they became more entertaining to watch.

Originally, music videos started as just recordings of bands playing, so when they were touring the country, their music video could be played on television instead of a live performance. This meant that the song could also be listened back at by fans and eventually bought on records.

Then, music videos started to change, and this started with Bob Dylans video for subterranean homesick blues. This consisted of him holding up several cards with the lyrics on instead of him singing with a band. This was a revelation for music videos as people then started to explore more with what they could do and started to add narratives.

Music videos now often tell stories and rarely include the band playing. Artists are constantly trying to make their video stand out from the rest and therefore are always trying new ideas. Bob Dylan was hugely influential to the future of music videos as artists today are still copying his idea of writing lyrics on paper such as Coldplay.