CONCEPT OF

GROUP THINK & GROUP SHIFT

SUMIT

BBA LLB {3rd semester}

1141845017

Group :
Two or more individuals interacting and interdependent, who have come together to achieve particular objectives.

Norms :

Acceptable standards of behavior within a group that are shared by the groups members

Strength of group decision making More complete information and knowledge Diversity of views High quality decisions Weakness of group decision making Time Consuming and Conformity Discussion can be dominated

Group think
Phenomenon in which the norm for consensus overrides the realistic appraisal of alternative course of action.

Group shift
A change in decision risk between the groups decision and the individual decision that member within the group would make; can be either toward conservatism or greater risk.

 Encourage group leaders to play an impartial role. Appoint one group member to play the role of devils advocate. Stimulate active discussion of diverse alternatives.

 Discussion creates familiarization among group members. Group discussion motivates individuals to take risks. Group diffuses responsibility.