Group members

Namrata Dedhia Allen Lopes Poonam Mane Yukti Marvah Sanket Mazgaonkar Jeet Mehta 16

48
51 53 54 55

Introduction
In 1929 a small factory was set up in the suburbs of mumbai city, to manufacture sweets and toffees. A decade later, in 1939, parle products began manufacturing biscuits.
Parle glucose and parle monaco were the first brands of biscuits to be introduced .

 It has a 40% share of the total biscuit market & a 15% share of the total confectionery market in India. Hygiene is the precursor to every process at PARLE. PARLE appeals to both health conscious mothers & fun loving kids. The value for money positioning allows people from all classes & age groups to enjoy PARLE products to the fullest.

HIERARCHY OF ORGANIZATION
CHAIRMAN AND MANAGING DIRECTOR
EXECUTIVE DIRECTOR ASSISTANT MANAGER SENIOR OFFICER MANGERIAL STAFF CADET

STAFF
WORKERS

Beginning of a new era

Once they started with confectionary business, there was no looking back for the Parles. They started with biscuits in 1939. After a decade PARLE came out with soft drink spearheaded by Prakash Chauhan. As the company flourished over the years, the chauhan brother decided to part ways. Now the companies are separately known as Parle Products and Parle Agro.

Parle Products Pvt Ltd

Headed by Ajay & Vijay Chauhan Products manhufactured. 40% share of the Indian biscuit. 15% share of the confectionery market within the country. major biscuit brands principle confectionery brands It is the largest supplier of biscuit to the world.

The Parle Empire

More than 10000 members 1st factory in Mumbai More than 65 contract manufacturing & mother units.

Distribution Network
The company has around 1,500 wholesalers, serving in excess of 425,000 retail outlets. Parle maintains a 200 strong dedicated field sales force to service wholesalers and retailers.

International Operations
Parles international operations consist of serving markets in the Middle East, Africa, South America, Sri Lanka, Australia and North America.

ACHIEVEMENTS
Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971.

INDIAN FMCG MARKET BRAND PENETRATION

Category

Within Category (%)

Highest penetration Brand (Company) Lifeboy(HLL)

Wheels(HLL) Double tran mustard Lipton Taaza Nirma (Nirma)

Toilet soap
Washing Cakes/Bars Edible oil Tea Washing powder/liquid

91
88 84 77 70

Salts
Biscuits Skin cream Talcum Powders

64
61 58 65

Tata salt (Tata)

Parle G (Parle) Fair & Lovely (HLL) Ponds (HLL)

Indian FMCG companies Overall Rural Market Penetration.

In %
Company HLL Nirma chemical works Colgate/ Palmolive Parle foods Household penetration 88 56 33 31

PARLES PRODUCTS
PARLE has its wide range of biscuits, confectioneries & snacks. Parle-G & Monaco tops the biscuit segment. Melody is the most famous among the confectioneries, while Must bytes is becoming a favourite snack with the youth.

PARLE-G
For over 65 years, Parle G has been a part of the lives of every Indian. not just a treat for the taste buds, but a source of strength for both body and mind. Hindustan Ki Taakat

KRACK-JACK
The original sweet and salty biscuit is one of the most loved biscuits in the country taste of relationships captured in a biscuit.

KRISPY CREAMS & MONACO

Combination of crispyness of Krackjack and sweetness of cream biscuit. A mouth watering delicious combination! A light crispy biscuit sprinkled with salt.

Parle Kreams
These kreeeeeeeemy biscuits are available in 6 flavors-

HIDE & SEEK, MILANO

Choco biscuit that flirts with your taste buds. The ingredients that go into making this prized cookie are a wellguarded secret

DIGESTIVE MARIE & MARIE

With five times more fibre than the regular Marie. With lower fat and calories than other digestive biscuits Its lighter. Its crispier. And its tastier, making it even more appealing than before.

MILK SHAKTI & 20-20

The Shakti of milk fortified with the goodness of honey Parle presents 20-20 Cashew and butter cookies where every cookie is baked to perfection to deliver the perfect taste and aroma.

Manufacturing process flow chart

RAW MATERIAL TESTING

MIXING

MOULDING

BACKING

COOLING

PACKING

STEPHAN MIXER

MOULDING

OVEN

CURVE
PLATE

COOLING CONVEYOR CURVE

PLATE

STALKING TABLE

MULTIPACK MACHINE

BOX TAPPING

SEALING
MACHINE

DIVERSION
BELT

CONVEYOR BELT

DISPATCH SECTION

Competitor analysis
Britannia and Parle together command a 75-78 percent market share. The glucose segment accounts for 35 percent of the overall biscuit market. Parles Parle-g is the leader in the Glucose segment, wherein is has 55% share. Salty biscuits (Parles Monaco and Britannias Snax) and sweet salty biscuits ( Parles Kracjack and Britannias 50-50) are the other two most popular segments in the biscuit market. It has recently launched Hide and Seek, chocolate chips biscuits which will compete with Britannias Bourbon.

Marketing
Parle plays a high volume, low margin game. But Britannia and Sunfeast look at two-pronged strategyHigh margins in cream variants and volumes from the Marie and Glucose segments. Through yet another image-building exercise, it is giving scholarships to the children of West Bengal and Tamil Nadu

 Enhancing the packaging & communication Introducing new variants Maintaining social equity & CSR.

CSR
Parle Centre of Excellence-an institution dedicated to enrich the lives of people through conducting various cultural programs across all regions to facilitate the all round development of the children. Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. Golu Galata in Tamil Nadu, held during Navratri - platform to all the members of a household to showcase their creativity and being judged by eminent personalities. Thousands of families participate and celebrate the occasion on a grand scale.

7 Ps
Product- Parle offers a range of products from biscuits to
confectionaries to snacks.

Price- Parle has adopted an efficient pricing strategy. Its

competitors cannot even think of reducing their prices! Place- The Parle empire stretched its arms far & wide.

Promotion- From introducing new variants, to changing

packaging techniques, Parle has done it all! People- Includes the staff & the customers.

Process- Raw-material testing mixing baking cooling - Packaging Packing- it is very crucial to any product.

P.R .Strategy

PR means getting people to talk and think about your business in a positive way. It can be a vital weapon in your business' armory.

Golden rule of maintaining PR You will be judged by what you do, not what you say. 6 Rules followed by Parle to maintain Public Relation with customers 1) Answer your phone 2) Dont make promises unless you WILL keep them 3) Listen to your customers 4) Deal with complaints 5) Be helpful 6) Train your staff to be ALWAYS helpful, courteous, and knowledgeable

 Customer care number behind every pack of Biscuits Public visits - schools, colleges Invitation of suggestions

Parle agro
Parle Agro has been a trusted name in the beverage industry providing wholesome and health agro-based drink brands. It has successfully launched some of Indias leading beverages like Frooti, Appy nectar, Appy Fizz and Njoi, and packaged drinking water, Bailey, over the last two decades. Frooti is Indias first national mango drink.

Fast facts
Headed by Ramesh Chauhan Products manufactured Mineral water & juices 65% share of the national market. 2.40 crore bottle sales a month alone in mumbai. Bought Bisleri plant from the Italian firm FELICE BISLERI in 1969. Largest supplier of mineral water in India. Major brands Appy, Appy fizz, Frooti etc.

Parle agro empire

26 factories all over India. Bisleri has 8 plants & 11 franchises in India. 21000 outlets among 300 towns.

Distribution network
2000 trucks operating over the country. Distributors commission ranges from 3.5 % to 5.5% No incentives & schemes for its distributors. Free delivery.

International operations
Consist of serving markets in malaysia, Australia, UK, Nageria, Saudi Arebia & UAE. Also planning to launch its products in Europe countries by 2011.

 PARLE AGRO VISION Their vision is to be the leader in business. They will stand apart from the competition by being a first in the market to innovate, to introduce new product & create new categories. PARLE AGRO MISSION Their mission is to be the leaders in business by maintaining high quality, introducing new & innovative products, reaching very part of India, remaining customer centered, constantly upgrading their knowledge & skill.

International achievements
Entered in UAE & Saudi Arabia market. Entered UK market Entered Malaysian market US market being catered by one buyer. Reentered in Australian market Performs exported to Nigeria.

Current scenario

35% 43%

15%

7%

fruiti N-joi Appy nectar Appy fizz

Parle Agros Products

Bisleri Its has 60% market share in packaged drinking water in India. Its operation run throughout the subcontinent of India. It has 8 plants & 11 franchise allover India.

FROOTI Unique flavour and taste which is widely accepted & has an amazing consumer appeal. Light & refreshing beverage. Offers dual benefit of both health & taste.

Appy Nectar
Refreshing drink made of juicy rich apples . Black slim tetra pak with pull- tab packaging containing more fruit pulp as compared to other fruit drinks. No preservatives making it completely natural.

Appy fizz light sparkling blend apple fruit with mild carbonation. it is real fruit based & all flavoured

DABUR Real was launched in 1996. 100% preservative free. market share of 55%. the largest range of 9 juice that comprise orange, mango, pineapple, mixed fruit, grape, tomato, litchi & Cranberry. Real junior, available in 125 ml packs, targets children below 6 years . Indias first packaged fruit plus vegetable juice, is a combination of juicy orange & sweet carrot. The 6 layered tetrapak carton helps in retaining the freshness of the juice for longer period of time. Dabur Food produces around 50 million liters of juice annually . The plant procures fruits worth Rs 6 crore from West Bengal, NorthEast Bihar, Uttar Pradesh, Maharashtra & Andhra Pradesh. It has the highest capacity utilization of litchi, pineapple, guava, mango & grapes round the year.

Competitors

Pepsis Tropicana India is a very important market for Tropicana . among the top 10 biggest markets for the brand. available in mango, apple, grape, & cranberry flavours & a cocktail in Ruby- Red . They come in tetra pack of 1 liter & PET bottles of 500 ml & 1 liter.

Coca- colas Maaza Launched in 1993, a drink that offered the same real taste of fruit juice& is available throughout the year. In 1993, Maaza was acquired by coca- cola India. Maaza currently dominates the fruit drink industry. Taaza Mango Maaza mango available in 200ml, 250ml in RGB & 125ml, 200ml in tetra pack .

Kinley
Introduced in August 2000 Kinley is available in 1 liter, 2 liter PET bottle, 5, 15, 20 & 25 liters bulk jar for in home consumption.

Particulars
SOURCES OF FUNDS Shareholders Funds Share Capital Reserves and Surplus

Schedule 31st Mar. 2008

31st Mar. 2007 Rs

1,5028,303,501 3,256,895,868 4,759,726,218

494,424,200 2,043,487,720 3,537,911,920

Loans Funds: Secured Loans Unsecured Loans 3 4 4,781,956,249 2,715,025,000 7,496,981,249 4,017,001,091 2,728,278,673 6,745,279,764

Total
APPLICATION OF FUNDS: Fixed Assets Gross Block Less: Accumulated Depreciation 5

12,256,707,467

10,283,191,684

7,991,237,254 (2,703,349,785) 3,944,808,232

6,293,018,984 (2,348,210,752) 3,117,386,104 (299,895,000) 299,895,000 3,944,808,232

Less: Provision for Impairment Add: Provision for impairment no longer required Net Block

5,287,887,469

Capital Work-in-Progress (including capital advances) Investments Deferred Tax Assets (Net) Current Assets, Loans & Advances a) Inventories b) Sundry Debtors c) Cash & Bank Balances

6 7 8

645,731,922 1,774,411,015 447,318,890

417,970,903 826,010,046 730,339,915

2,743,097,581 4,405,134,521 356,686,604

1,837,331,733 2,830,570,850 2,261,941,693

d) Other Assets
e) Loans and Advances Less: Current Liabilities & Provisions a) Current Liabilities b) Provisions Net Current Assets Total Notes forming part of the Accounts 20 9

101,034,268
1,075,196,283 8,681,149,257

57,170,335
757,796,513 7,744,811,124

4,320,335,001 259,456,085 4,579,791,086 4,101,358,171 12,256,707,467

3,078,945,393 301,803,143 3,380,748,536 4,364,062,588 10,283,191,684

Management change they call upon the consultants to manage the turnaround of the firm. Situation analysis - a situation analysis is performed to evaluate the prospects of survival. Assuming the firm is worth turning around, depending on the root causes of the distress one or more of the following turnaround strategies may be selected and presented to the board: Change of top management Divestment (Dispossess, free, rid, deprive ) of certain assets (Give eg) Reformulation of strategy Revenue increase Cost reduction Strategic acquisitions

Turnaround strategies

 Emergency action plan - achieve positive cash flow as soon as possible by eliminating departments, reducing staff, etc. Business restructuring - once positive cash flow is achieved, the strategic plan is implemented, improving continuing operations, adjusting the product mix and repositioning products if necessary. The management team begins to focus on achieving sustained profitability. Return to normalcy - the company becomes profitable and the changes are internalized. Empl oyees regain confidence in the firm and emphasis is placed on growing the restructured business while maintaining a strong balance sheet.

Thank you