Assignment # 1

Omer Ejaz, Roll # 09

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

Subject: Management Topic: SBUs of Mobilink Class: MBA 1st Semester Roll No.09 Assignment Date: 21.01.2011

Submitted to: Mr. Khalil-ur-Rehman

Submitted By: Omer Ejaz

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

RESEARCH METHODOLOGY
The research techniques that are adopted for the purpose of this study are as follows:

Primary Data Collection

Informal Interviews The formal interviews include people from management and the informal interviews included people from lower management.

Secondary Data Collection

Internet search www.mobilinkgsm.com www.mobilinkworld.com www.pta.org

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

INTRODUCTION
Orascom Telecom Holding S.A.E: Established in 1998 and has grown to become a major player in the telecommunication market. OTH is considered among the largest and most diversified network operators in the Middle East, Africa, and South Asia. Orascom Telecom is a leading mobile telecommunications company operating in six emerging markets having a population under license of 430 million with an average penetration of mobile telephony across all markets of approximately 40%. OTH operates GSM networks in Algeria (Djezzy), Pakistan (Mobilink), Egypt, Tunisia , Bangladesh and Zimbabwe. In Pakistan, the Pakistan Mobile communications Ltd (Mobilink) started its operations in 1994 and, until early 2001, had a market share of 40%. In April 2001, OTH took over management control of the company. OTH is dedicated to provide the best quality services to its customers, value to shareholders, and a dynamic working environment for its nearly 11,000 employees.

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

MISSION
To be a superior communication service company in Pakistan which provides the best value to its customers, employees, business partners and shareholders.

VISION
To be the leading Telecommunication Services Provider in Pakistan by offering innovative communication solutions for our Customers while exceeding Shareholder value & Employee expectations".

VALUES
Commitment to Total Customer Satisfaction: Passion for Business Excellence: Trust & Integrity: Respect for People: Responsible Corporate Citizen:

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

PRODUCTS
Mobilink offers both Pre-paid and Post-paid services. They offer tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people, taking into account occasional users to businessmen. To achieve this objective, they offer both postpaid (Indigo) and the prepaid (JAZZ) services to their customers. Jazz is an amazing prepaid service that allows freedom from monthly bills and gives complete control over the customers cellular expenditure. The user can decide in advance when and how much he wants to spend. He can load a scratch card whenever he wants to and start talking. Jazz is simple, easy and loads of fun. Not only Indigo and Jazz Mobilink have 10 more products given below,

Mobilink Indigo

Mobilink Jazz Mobilink BlackBerry Mobilink PCO Mobilink WiMAX Mobilink TV Jazz Cricket SIM PSO Cards

Fax Mail

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

Corporate SMS

BCG GROWTH-SHARE MATRIX

Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. In the early 1970's the Boston Consulting Group developed a model for managing a portfolio of different business units. The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors.

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

CASH COW -(LOW GROWTH HIGH MARKET SHARE) A business unit that has a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units. STAR -(HIGH GROWTH ,HIGH MARKET SHARE) A business unit that has a large market share in a fast growing industry. Stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures. QUESTION MARK -(HIGH GROWTH, LOW MARKET SHARE) A business unit that has a small market shares in a high growth market. These business units require resources to grow market share, but whether they will succeed and become stars is unknown. DOG -(LOW GROWTH, LOW MARKET SHARE) A business unit that has a small market shares in a mature industry. A dog may not require substantial cash, but it ties up capital that could better be deployed elsewhere. Unless a dog has

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

some other strategic purpose, it should be liquidated if there is little prospect for it to gain market share.

CASH COW:
Because these three packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment. Jazz Ladies First

Mobilink Indigo

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

Jazz Budget

STAR These packages are low share in high growth markets. They require a lot of cash to hold their share. Management needs to think hard about question marks it should try to build into stars or should be phased out. Jazz One This package is a high growth, high share product. There is need to invest more for its rapid growth.

Date: 04.02.2011

Assignment # 1

Omer Ejaz, Roll # 09

QUESTION MARK Jazz Easy

Mobilink PCO

Date: 04.02.2011

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Omer Ejaz, Roll # 09

DOG There is need to invest in the more promising question marks to make them stars and to maintain the stars so that they will become cash cows as their markets mature. Jazz Octane It is low growth, low share product. It may generate enough cash to maintain itself but do not promise to be large source of cash.

Date: 04.02.2011