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List of Business Newspapers in India

The Economic Times, Financial Express, Business Line Business Standard HT Mint DNA Money Financial Chronicle

2.5. FIELD WORK

Field work was done in Lucknow. The field work comprised of salesand research work Sales included selling the subscription of Business Standard, by going at the various corporate offices, going to banks, offices of investors, chartered accountants. While doing the sales activity personal introduction was given which paper is the consumer reading currently was asked and since when is he / she reading it. Presentation of the product was given, the USP of the product were told and what makes Business Standard different from other financial newspapers was explained and the subscription offer was told to the consumer. The research part was concerned with the analysis of the Financial dailies wherein several questions were asked to the consumer and accordingly the data has been analyzed.