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the way people Bazaar are changing ypermarkets like Star entials. People ies and household ess shop for their grocer le market local shops and vegetab who used to visit the r Bazaar that permarkets such as Sta are now buying at hy frequently dable prices, in a ty of products at affor offer customers a varie bility is a big factor for nt. But while afforda mfortable environme co y know they and quality which the rs, they also seek value custome r, a Tata enterprise. will get at Star Bazaa in the size and spread Star Bazaar store lies e uniqueness of each Th m a large range of oppers can select fro merchandise range. Sh of its er durables, parel, luggage, consum of staples, fresh goods, ap also enjoy the benefit and much more and household products on the market rate. generous reductions r preferences, g to regional custome stock goods accordin The stores ferent essentials. For ent regions favour dif as customers in differ up on their pulses people tend to stock instance, in Gujarat, a big item. India, basmati rice is whereas in northern value as a critical t people today look at wn Star Bazaar is aware tha st visit may be put do ping. And that the fir they are component while shop back only if mers will keep coming to curiosity, but custo of the products quality and the value with the choices, the who satisfied anding its customers big focus is on underst on sale. So the them, and how to nt, what is relevant to they are, what they wa re attractive to them. t makes the store mo age it in a manner tha pack end of the retail s into play in the back Regionalism also come local and regional zaar has tied up with operation Star Ba s. The chain will transportation of good dors for supplies and ven hopes to have year 2010, the chain gely on the metros; by focus lar country. 20-25 stores across the

buying in a A customer who is his mind, hypermarket is, in what is available comparing it with always in elsewhere. There is a value the customers mind ve to be able equation and we ha to deliver that.
, marketing, Trent Neeti Chopra, head

Fact file
The beginning: The first store opened in Ahmedabad in 2004. The store: Operates in the hypermarket space. It stocks a whole range of products from food and grocery, to apparel, home and personal grooming products. The spread: Four stores in three cities (Ahmedabad, Bangalore and Mumbai).