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  • Communications Lifecycle

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    Satya Sharon
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    The document outlines various communications, marketing, and engagement strategies and resources including integrated marketing plans, search engine optimization, digital marketing programs, thought leadership programs, social media channels, video and photography services, CXO programs, and leadership councils to help influence customers and scale communications throughout the engagement lifecycle.

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    The document outlines various communications, marketing, and engagement strategies and resources including integrated marketing plans, search engine optimization, digital marketing programs, thought leadership programs, social media channels, video and photography services, CXO programs, and leadership councils to help influence customers and scale communications throughout the engagement lifecycle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Communications Lifecycle

    Uploaded by

    Satya Sharon
    The document outlines various communications, marketing, and engagement strategies and resources including integrated marketing plans, search engine optimization, digital marketing programs, thought leadership programs, social media channels, video and photography services, CXO programs, and leadership councils to help influence customers and scale communications throughout the engagement lifecycle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Strategize

    Integrated Marketing and Communications Plans CCX Communications Plans Measurement and more

    Influence

    Scale
    IBSG External Website Search Engine Optimization (SEO) Integrated Workforce Experience (IWE) and more

    Communications resources mobilized throughout engagement lifecycle

    Strategy
    Point of View Engagement Overview Cisco Implications Success Story

    Online
    Messaging Media Coaching Influencer Relations Press Release

    White Paper
    PowerPoint Presentation Fact Sheet Contributed Articles and more Executive platform and communications CXO Influence forums Thought leader programs Digital marketing programs Advanced communications strategy . . . and more

    Thought Leadership

    Customer

    Publicity & Social Media

    CEC/News@Cisco Twitter/Facebook/LinkedIn/ Flickr YouTube/Slideshare Cisco Blogs and more...

    Engagement Services

    Video & Photography CXO Programs

    Vision Creation Storyboarding Project Management Best-Practice Sharing Production Editing and more

    CEO.CIO Leadership Council; Client Events; SLX, GSX and more

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