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  • Marketing Research - 1

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    Jivaansha Sinha
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    This document discusses marketing research techniques. It lists several common techniques used including interviews, mailed questionnaires, group discussions, focus groups, motivation/psychological research, shopping mall tests, and web based research. The document ends with a thank you for any questions.

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    This document discusses marketing research techniques. It lists several common techniques used including interviews, mailed questionnaires, group discussions, focus groups, motivation/psychological research, shopping mall tests, and web based research. The document ends with a thank you for any questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    6 views4 pages

    Marketing Research - 1

    Uploaded by

    Jivaansha Sinha
    This document discusses marketing research techniques. It lists several common techniques used including interviews, mailed questionnaires, group discussions, focus groups, motivation/psychological research, shopping mall tests, and web based research. The document ends with a thank you for any questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Marketing Research

    Pranab S Deb
    PUMBA, Pune

    ta

    Specific MR techniques

    Interviews Mailed questionnaires Group discussions Focus groups Motivation/Psychological research Shopping mall tests Web based research

    Q&A

    Thanks

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