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ECONOMICS: BASICS
Low Cost of truck Smallwares etc. License fees etc. Insurance pre-pay Fuel Training Rent pre-pay Other $50,000 $1,200 $1,500 $2,500 $250 $800 $7,500 $7500 High $125,000 $6,000 $1,500 $2,500 $250 $800 $7,500 $25,000 notes Much lower than restaurant Similar to restaurant Slightly higher than restaurant Higher than restaurant Higher than restaurant Similar to restaurant Lower than restaurant Legal fees, logo work, etc.
Total
$71,250
$168,550
ECONOMICS: BASICS
$ sales Cost of food Cost of packaging Gross profit Labor Utilities Insurance Maintenance Rent Other EBITDA $100,000 $38,000 $6,000 $56,000 $40,000 $8,000 $5,000 $3,000 $26,000 $3,000 -$29,000 38% 6% 61% 40% 8% 5% 3% 8% 2% 1030% higher than restaurant 5080% higher than restaurant 3050% higher than restaurant Slightly higher than restaurant Can be lower than restaurant Administrative stuff, can be higher Red is not a good color on these charts % sales notes 5 cust /10 minutes @5.50/ cust 2030% higher than restaurant Slightly higher than restaurant
ECONOMICS: BASICS
Annual sales estimates: Kogi $380,000/ year/ truck Momogoose MIT $220,000/ year Speeds $100,000/ year CA taco truck $56,000/ year Grilled Cheese Nation $40,000/ year
These are based on Ayrs estimates. For Kogi I read an article where they gave their annual sales number and number of trucks. This number might be high if not all of those trucks were on the road all year. For Momogoose they state on their website 30,000 meals served since October, estimates are based on that number. For Speeds estimate based on customer counts. CA taco truck average of a half dozen conversations with operators. For Grilled Cheese Nation estimate based customer counts and assumed weekend catering fees.
<PHOTO: Kogi>
<PHOTO: Kogi>
Blue Bottle SF
Gordough Austin, TX