lehj

(ZeeTV)

JindalSteel%
JindalSteel

lehj

(ZeeTV)%

vkSj bldks ejok fn;k vkius

ByGod---

jfo dksA

cM+k vkneh gSA

cM+k vkneh ugha] vkius bls ejok fn;k --- blus vkds
Commitment dj nh] uohu th dks] ds th gekjs ls 5
djksM+ #i, gj lky dh ckr gqbZ gS] pkj ds fglkc
ls] cl chl djksM+ gSa--- vc ml fnu vkds vkius dg
fn;k ugha th----

(ZeeTV)%

JindalSteel

lq/khj th] STAR esa vk, fdlh vkSj esa vk,] dksbZ
fnDdr ugha gS] ge rks blfy, ijskku gSa fd fglkj
ls Qksu---- HkkbZ lkgc ;s lqHkkk th ls ckr ugha gqbZ
D;k] D;k ckr gS lqHkkk panzk th ls ckr dj yks] D;ksa
fn[kk jgs gSa] D;k dj jgs gSa---- ;k rks ;g gS fd HkbZ
Zee bruk Professional gks x;k gS fd lqHkkk panzk th
dh Hkh ckr ugha eku jgkA ds dgha mUgksaus gh dgk gS
fd uohu th dks Bksd nksA
vPNk---- uohu th dk Interview fy;k] fQj Interview
ysds Nkik ugha] Zee us --- mldks fn[kk;k ugha dgha]
dgha u dgha lq/khj HkkbZ dqN u dqN rks ckr gksxhA

JindalSteel%

lehj

HeisEditorofthe.

HelloSir,Howareyou

JindalSteel%

JindalSteel

% ek: lkgc] lq/khj pkS/kjh]

oks rks Fkk gh ugha

gks x;k gksxkA

Amount. mudks Miscommunication

jfo rqeus vkdj uohu th dks ;s

Communicate---1/17

lehj

(ZeeTV)% Per year. 25 Per year for four yearsgks

ldrk gS fd
gekjs dgus lquus esa dqN b/kj&m/kj gks x;k gksA

JindalSteel%

lehj

;s irk gS D;k gS] ;s bruh cM+h pht gS] fd ,d ne

chl dk crkds] fd HkbZ chl djksM+ #i, gSa] 5&5
djksM+ #i, pkj lky] vkSj vkdj fQj dgsa th 25
djksM #i, pkj lky ds----ugha eSa---- eSa crk jgk gwa fd
fnDdr D;k gS--- vc fQj mudks yxrk gS----

(ZeeTV)%

JindalSteel

;g

CommunicationErrorgS---

vPNk] ;s Hkh ugha ekurs u---- ;s Hkh 100Precenttkds--fQj Qksu dj nsrs tkds fd th] oks lehj dk vk jgk
gSa fd eSa vkt jkr rd :dk gwa] dy ls LVksjh py
tk,xh] dy ls ;s gks tk,xk--- rks mudks yxrk gS fd
;s ;kj Pressure rks ugha cuk jgs esjs ij vkSj mlds
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mudks ;g yxrk gS fd ;kj ,slk dSls gks jgk gS esjs
lkFkA

lehj

(ZeeTV)%

vkius

Lasttime ckr

dh Fkh] vkius cksyk Fkk fd Now

wedonthavediscussanymorevkius cksyk Fkk fd ge
yksx Professional gSa] eSa gwa u gwa ;s gwa--- vki lqHkkk th
ls ckr dj ysuk] fd ge ,d CommercialDealdj jgs
gSa mu yksxksa ds lkFk---- vkSj eSaus mudks [kkyh
CommercialDeal ds fy, crk;k gS vkSj mUgksaus OK dj
fn;kA

lehj

(ZeeTV)%

;s mudh knowledge esa ugha gks] ge rks daiuh ds fy,

dj jgs gSa
2/17

JindalSteel

lehj

(ZeeTV)%

JindalSteel

JindalSteel%

lehj

u] u mlus lquus esa xyrh dj nh gksxh] ge cM+h

Noisytxg esa cSBs gq, Fks] tc ckr gks jgh Fkh gekjh--CostaCoffee, GK2 esa cSBs Fks] cM+k Noisy Fkk ogka ij]
MusicHkh pyrk jgrk gS ogka ij] CommunicationError
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fQj mudks ;g yxk] fd dgha ,slk rks ugha ---ckj&ckj] ;s Hkh ---vPNk--- vkdj iwjh 100Precent crk
nsrs gSa] bUgksaus 100Precent vkds cksyk fd os dg jgs
gSa fd vkt kke rd :ds gSa th] lehj th dk Qksu
vk jgk gS ---- ugha gksxk rks dy ls U;wt pyk nsaxsA
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ysrs ---

(ZeeTV)% No,No,thatis..

JindalSteel%

lehj

vki rks daiuh ds fy, dj jgs gks lehj th] ij

budh rjQ ls 20 djksM dh Commitment vk, fd
vkius 20 OK dj fn;k] fQj ,dne 100 djksM gks
tk, vkSj fQj----

------ bruk rks

Adgekjk

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(ZeeTV)% But,But

JindalSteel

Weclearlythisdiscussed
3/17

lehj

(ZeeTV)%

ogka
ogka

CoffeeShop esa

lq/khj

(ZeeTV)%

oks

lehj

(ZeeTV)% peryear----

gSa

lq/khj

(ZeeTV)%

oks tks gS---

peryear

lehj

(ZeeTV)%

gka ogh rks dg jgk gwa--- lquus esa---cksyus vkSj lquus esa--

lq/khj

(ZeeTV)% thatwasforperyear

peryeardk

----

Costa esa

cSBs Fks] cgqr kksj Fkk---

gh gksxkA
dgk gksxk---

JindalSteel%

pyks vc mldks NksM+ds Hkh] vc vkxs dSls blesa---ek: th---

JindalSteel%

lehj th vc blesa vkxs dSls c<+uk gS] ns[kks--ugha&ugha--- ,d ;g Hkh ckr gS] gekjh Request ;s gS
fd bldks bl rjg ls Subtleway esa fn[kk,a fd nwljs
ij ;s Messageu tk, fd ----

lehj

(ZeeTV)%

ugha tk,xk

lehj

(ZeeTV)%

ugha tk,xk]
djsaA

JindalSteel

lq/khj

Subtle way esa

fn[kk,axs] dksbZ fpark er

lq/khj HkkbZ] ns[kks gekjk ;s ----

(ZeeTV)% Howtoproceed

JindalSteel

eSa ogh ;s dg jgk gwa fd ,d rks ge ;s pkgrs gSa fd

bl rjg ls Subtle way esa tk, dgha nwljksa dks ;s
Message u tk, fd irk ugha bUgksaus Zee ds lkFk
fdruh cM+h Deal djh gS fd tks Zee us fcYdqy gh
4/17

ml fglkc ls dj fn;k vkSj mls Bhd Hkh djuk

iM+sxk] mldks ns[kks ftruk cSaM gekjk ctk fn;k----lehj

(ZeeTV)%

nsf[k,] nsf[k,] eSa crkrk gwa vkidks ,d rks

geus pkj&ikap fnu ls dqN ugha fd;k ---

JindalSteel%

gka] fcYdqy] fcYdqyA

lehj

--- rks

(ZeeTV)%

Already

Already Subtle way esa

kq: gks x;k--- vc nwljk

Phase ;g gS fd bldks ge----bldks ge---- bldh tks
Reverse Side gS] oks Hkh Subtle rfjds ls djsaxs --Relationshipwillhavetobewinwinfrombothside.

JindalSteel

lq/khj

(ZeeTV)%

gekjs ckWl dh eqykdkr dSls gks lqHkkk panzk th ls]

gSa----

JindalSteel%

----lqHkkk panzk----mudks ;s yxrk gS fd ;kj ----

lq/khj

mudks okfil vk tkus nks---

(ZeeTV)%

JindalSteel

lq/khj

(ZeeTV)%

JindalSteel

lehj

(ZeeTV)%

Lethimcomeback

ugha&ugha] mudks ;g yx jgk gS fd 20 ---- lq/khj th---lehj lkgc] mudks ;g---- lehj th mudks ;g yx
jgk gS fd HkbZ 20 ds 100 dSls gks x,] mudks vHkh
rd le> esa ugha vk;k ;s--kk;n--- eq>s irk ugha--- Actually lp crkma eSaus rks
iwNk ugha fd dc vk jgs gSa--20 ds 100 djksM dSls gks x, mUgsa vHkh rd le> esa
ugha vk;k --bUgksaus dqN lquk]

Understandingesa ProblemgSA
5/17

JindalSteel

lq/khj th] 20 ls 25 gks] rks ekfyd dgrs gSa] dksbZ

dksbZ ckr ugha---pyks bruk--- 20 ls 100] ;kj Five
times.

lq/khj

(ZeeTV)% Actually 20

dHkh Fkk gh ugha----Idontthink fd 20 dHkh

Fkk--lehj

(ZeeTV)% Weneverdiscussed

JindalSteel%
JindalSteel

bUgksaus--- lcls igys vkrs gh ;s ckr dgh--%

;s dgk fd 20 djksM+ #i, dj nks th----

JindalSteel%

ehfVax ds igys Hkh ;gh ckr gqbZ----

lehj

ek: lkgc---lquus esa Hkh----eryc uk--uk---I told you the

(ZeeTV)%

amountwhichIwantedperannum

lq/khj

(ZeeTV)% Per annum eSa

eku ldrk gwa]

Per annum

;g fQxj

gksxh---lehj

(ZeeTV)%

JindalSteel%

lehj

(ZeeTV)%

gka

Perannum

ysfdu ;s crkb, bruk cM+k

lksprs gSa vki--NksVk

Amount

gS cgqr NksVk

Amount Amount

Amount

D;ksa

gS

JindalSteel%

cgqr NksVk

lq/khj

esjs fglkc ls ;s gS fd ---igys oks] viuk--- oks

dj yks uk viuk] igys viuk tks Hkh gS] ge djus
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dj yks]

Amount

gS---

(ZeeTV)% But,

6/17

JindalSteel%

dgka gS---Agreement dgka gS] oks rks fn[kkvks] ,d ckjh

ns[ksa rks lgh---

lq/khj

(ZeeTV)%

mlds ckn ---- oks rks----

lq/khj

(ZeeTV)% Road Map ;g

gS u--- fd igys vki ,d

Road Map

cuk yks] Firstwearrivedthearrangements, fdlh rjg

dk Hkh gks--- mlds ckn--- mldks ge lkFk yk, gSa--lehj

(ZeeTV)% Heissittingthere

lehj

(ZeeTV)% Draft

JindalSteel

lq/khj

(ZeeTV)%

gh gS

Signdjus

ds fy, ugha gS---

bldks dSls djsaxs] Bhd dSls djsaxs] tks image [kjkc

gks xbZ] lehj th--- eku yks gels gh iwN ysa fd HkbZ
rqe djds vk x,] oks Bhd dSls djsaxs] bUgksaus D;k
bldh dqN---- mUgksaus bldh Planning dksbZ cukbZ gSA
geus rks viuk vkidks RoadMap ns fn;k fd th ge
;g Arrangementdj nsaxs] vkius dksbZ PlanningcukbZ gS
fd bldks Bhd dSls djksxsA
nsf[k,] ,d rks ;s gS ----fd lcls cM+h Protection rks ;s
gksrh gS fd blds ckn dksbZ ,slh pht ugha vk,xh---vc blds ckn dksbZ Negativeugha vk,xk---- blds ckn
dqN ugha vk,xk--Second fQj

;s gS fd fQj lkspsaxs fd D;k] dSls oks

djuk gS] dkSu&lh pht mij Mkyuh gS] dkSu lh uhps
Mkyuh gS---- D;ksafd gekjh Coverage rks oSls rks tkjh
jgsxh] D;ksafd Coalij rks gekjs ikl fdruh lkjh phtsa
gSa---- eryc oks pyrh jgsaxhA
7/17

JindalSteel%

lehj th Interview fy;k Fkk u uohu th dk---- ;kj

oks fn[kk rks nks ;kjA

lehj

fn[kk nsaxs ---

(ZeeTV)%

JindalSteel

lehj

(ZeeTV)%

JindalSteel

gSa ------fn[kk nsaxs iDdkA

pfy,---- dj yks fQj tks gS D;k budk--- oks tks Hkh
ns[k&nw[kuk ----

JindalSteel%

Agreementrks

ns[ksa budk---

lq/khj

(ZeeTV)%

gka] oks vki ns[k yks---

lehj

(ZeeTV)%

cqykma mldks---

lq/khj

(ZeeTV)%

gka--- cqykvks---

JindalSteel%

mudks cksyuk Agreement nsdj pys tk,a ;k jfo ys

vk,xk tkds ---- jfo Agreement dh Copy ys vkvks
muls ogha ls----

lq/khj

oks gekjh gh daiuh dk oks gS]

(ZeeTV)%

JindalSteel

vPNk

Legalds

Legal----

yksx gSa---

JindalSteel%

vPNk ns[k ysrs gSa

lq/khj

(ZeeTV)%

blfy, vkidks dg jgk gwa---- fd Everything is

eryc ,slk dqN ugha gS fd dksbZ ckgj ls eaxokds
djsa----Everythingishappeningexpceptionallysafe

lehj

(ZeeTV)% Bar

dh rjQ---

Copy

Bar

eaxok ysrs gSa ---

----Bar --8/17

lehj(ZeeTV)% ;gka vktk---- vktk

lq/khj

(ZeeTV)%

JindalSteel

ugha gekjk ;s ogh gS fd ----- vHkh ;s Legal dk vk

tk,xk vkSj mlds ckn Somebodyfromsalewillcome
,d ckjh ge Hkh---

JindalSteel%

ugha---

Butlegaldh

lehj

gekjk

Agreementbuds

(ZeeTV)%

t:jr D;k gS--ikl gS----

JindalSteel%

dksbZ ckr ugha----

lq/khj

(ZeeTV)%

blds ckn vki ;s dfj,xk fd vkidk tks Hkh media

planningside;k salesidevkSj gekjk Hkh salesidegksxk---

lehj

(ZeeTV)%

,d vkSj Hkh gksxk ----Legalokys ls

lehj %

Agreementysrs

ugha---- esjk rks ;g gS fd igys

gq,

Lets fomulize

everything.
JindalSteel%

lq/khj

(ZeeTV)% Thenwewilldo

JindalSteel%

lehj

OK

(ZeeTV)%

JindalSteel%

;kj dqN rks crkvksxs] D;k gS D;k ugha--- ns[ksa rks lgh
brus cM+s dke dh ckr dj jgs gSa] dqN rks fn[kkvksxs
;kj--vjs oks] fn[kk nsaxs vkidks ---50 Percent

fn[kkvks]

20 Percent

fn[kkvks --- dqN rks

fn[kkvks---

9/17

lehj(ZeeTV) %

Wewillshowyou.DontinourrelationshipIwillshow

igys
ns[ksaxs---

you.

lq/khj

(ZeeTV)%

Lets have a broad agreement, Second

esa

vHkh u ek: lkgc] bldks ge tYnh ls tYnh dj

ysrs gSa] rkfd blls ge [kRe gksa vkSj And then we
tks vki cksy jgs gSa---

lq/khj(ZeeTV) % fQj ge D;k djsaxs] fQj ml ij vki tks cksy jgs gks
u---- vkxs dk Road map ---- fQj mlij dke djuk
kq: djsaxsA
lq/khj(ZeeTV) % lcls cM+k Gain tks gS] os ;s gS fd There is no futher
damage.tks lcls CriticalgS blesa ---- vkids okys esa --- eSa crk jgk gwa fd thenthereisfurtherdamage---- oks
tks furtherdamagegS uk oks #d tk,xk--- eryc may
beyouwilljustfallshortofthatpit.

lq/khj

(ZeeTV)%

JindalSteel%

ge bldks ;s djrs gSa] ns[kks eSa] vki u bldks ckdh

phtksa Independent j[kks--- ;s ge yksx dj ysrs gSa--vkSj Sameer is sitting here. I am sitting here;s djus
ds ckn] tks eSa vkidks crk jgk Fkk uk--- the logic
which works is this . This module works. Pay Model;s
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theclient, rks Channel Hkh--- Mangement Hkh ;s j[krk gS
fd Bhd gS ;kj they are friends mlds ckn ,d
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mlds ckn de ls de dksbZ

News

Qkyrw ugha--10/17

lq/khj

(ZeeTV)%

JindalSteel

mlds ckn rks ;s gS fd---- ge [kqn--- dbZ ckj rks ,slk

gksrk gS fd ge [kqn gh ckr nsaxs vkidks fd ns[kks ;kj
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oks--- mlls Actuallygkfly dqN Hkh ugha gksxk---ugha----ugha----ugha----

lq/khj

(ZeeTV)%

bldks vki--- eryc blesa vki fcYdqy Hkh

yxkvks

lq/khj

(ZeeTV)%

blesa

RocketScienceugha

gS] dqN ugha gS

Time er

Basicallyitsa

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lq/khj th ge blesa
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lq/khj(ZeeTV)% gka--lehj

(ZeeTV)%

JindalSteel

lehj

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Channel,DNA

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(ZeeTV)% ZeeLtd.AndDNA.

JindalSteel

lq/khj

gka---

(ZeeTV)%

irk yxs fd th dy oks dgsa fd DNA esa Fkk th vkSj

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AllNewsChannels
11/17

JindalSteel%

lehj

gSa---

AllNewsChannelsarecovered

(ZeeTV)% All News Channels are covered. Limited tks

mlds

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JindalSteel%

;s lHkh iwjs

vkids gh gSa---

lq/khj

(ZeeTV)%

gka----

lehj

(ZeeTV)%

vki ;s crkb,--- vc ;s v[kckj ysds vk, gks--- Bhd

gS--- vkSj ,d v[kckj vki jkst i<+rs gks--- vki rks
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All

youatleast we are not doing front page story which is

paid ET

esa rks

front page

LVksfj;ka fcd jgh gSa

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lehj

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lq/khj

(ZeeTV)%

gS

vc eSa vkidks ,d pht cksyrk gwa---

AtoB
Somebody like

MadhurBhandarkar

lehj(ZeeTV)%

Photopaid

lq/khj

---mldks viuk Interview Niokus ds fy, Pay djuk

iM+ jgk gS Madhur Bhandarkar he qualify as it is
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(ZeeTV)%

gS---;s

paid

gS---

sponsored.

lq/khj

(ZeeTV)%

eq>s vkfej [kku crk jgk Fkk ,d ckj] ;s Media Net

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12/17

Supportdjsaxs

vkSj blesa--- ge vkidks

FourStarns

nsaxs--

JindalSteel%
JindalSteel

eryc lkjs gh
%

JindalSteel%

NewsChannels---

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lehj

(ZeeTV)% Yes

lq/khj

(ZeeTV)% Relatioship dSls

dk

ad

gS]

curk gS---vc eku yhft, ;s oksMkQksu

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working together rks mlesa D;k gksrk gS--- Newspaper
dk tks managementgS--- FkksMk soft gks tkrk gS---JindalSteel%

softgks

tkrk gS---

lq/khj(ZeeTV)% gka--- fd Bhd gS ;kj

alreadyesjk ClientgS---

lq/khj(ZeeTV) %

Hkh tkds cksyrk gS fd ;kj

usbusiness---jgus nks ;kj

lq/khj

rc gks tkrk gS--- this was not the case with you this

(ZeeTV)%

sale okyk

theyaregiving

time

lehj(ZeeTV) %

Youshouldbe.Youshouldbeconfidentthatitisover
nothingwillgoonairuntilyouareconvinced.Right.But
13/17

toavoidreporteritsnotgoingtohelp vjs

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fQj vkils ckr djrk gwa---lehj

(ZeeTV)

JindalSteel

Qksu ij ckr djds ----

BuildergS

lkyk gjkeh---

fdldks Bksd fn;k---

lehj(ZeeTV) %

EarthInfrastructuredjds

JindalSteel%

vPNk ,d pht crkvks esjs dks vki Just] viu bl

rjhds ls D;ksa djsa\ eryc vc esjs dks crkvks--Channel tkds eku yks cksys Business Houses dks] vki
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gS dksbZ----

lehj(ZeeTV)% lc djrs gSa---JindalSteel%

gSa----

lehj(ZeeTV) % ge D;k dj jgs gSa\ lHkh djrs gSa]

Everybodyisinthe

samebusiness.StopifyoustopyourbusinesswithTimes
ofIndia.TheywillStart.
JindalSteel%

lehj

vkidks yxrk gS ;s tks gekjh ctkus esa yxs gq, Fks

gekjh] blh dkj.k yxs gq, Fks D;k----

(ZeeTV)% Trydj

JindalSteel %

yks vki---

rks ;s lc D;ksa bl rjhds ls --- bruk cM+k vekmaV vkSj

xyr lc ---;s oks lc--14/17

lehj

(ZeeTV)

JindalSteel%

lehj

ge---e vekmaV rks cM+k rks gksrk gh gS th---

(ZeeTV): Sotellmewhatyoucomfortablewith

JindalSteel%

lehj

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MkWyj esa 50 iSls dk QdZ gSa---

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Jindal Steel

crkb, vki fdl vekmaV is

gSa

Comfortable

% vkius xu j[kds u rks ----;s djks ugha] rks ge ;s

fudkysaxs---

lehj (ZeeTV)%

ItoldRavithatyouknowifwehavearelationshipthanwe
arealsoboundby.

JindalSteel%

D;k ProposalgS vkidk tjk Proposalcrk,a---

lehj (ZeeTV)%

Itoldhimthatweshouldatleastearmarkaspendingof25
crfor4yearsonourentiregroup.theproposalwhichI
have.

JindalSteel%

vPNk gS---

lehj (ZeeTV)%

This is what I have told him. So I think thats the way

forwardandanywayitisnotsomethingthatIamasking
yououtoftheworld,outoftheblue.youactuallylookat
it, it actually a winwin for both of us, you know and its
something honestly I am saying, if you have friendly
relationship with people, friendly relationship with
15/17

advertiser, it is essential in this I will give you more than

evenyoucanask.ItsAlwaysbegoingtobelikethis.Never
its going to be a one way everat all this is what I am
talkingabout.
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forwared,letusseeawinwinsituationnowforever.

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lehj (ZeeTV)%

youareaprofessional.Iamaprofessional

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JindalSteel%

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lehj (ZeeTV)%

gSa-----

JindalSteel%

xyr document pyk nksxs--16/17

lehj (ZeeTV)%

eSa pykmaxk ugha--- vxj vki Relationship dj nsaxs rks eSa

pykmaxk gh ugha--- vxj vki Relationship ugha djksxs rks--- I
willseewhatbestIcandoonthat

17/17