Customer relationship management (CRM) is a widely implemented model for managin g a company s interactions with customers, clients, and

sales prospects. It involv es using technology to organize, automate, and synchronize business processes prin cipally sales activities, but also those for marketing, customer service, and te chnical support.[1] The overall goals are to find, attract, and win new clients, service and retain those the company already has, entice former clients to retu rn, and reduce the costs of marketing and client service.[2] Customer relationsh ip management describes a company-wide business strategy including customer-inte rface departments as well as other departments.[3] Measuring and valuing custome r relationships is critical to implementing this strategy