First Nations lady. Point blanket possibly dating to 1812. Source unknown.

Manitoba Archives

pg.2

Indigenous

pg.3

HBC point blankets in Kwakiutl Indian house at Fort Rupert, 1898

pg.4

Wilderness

pg.5

pg.6

Through A Modern Lens

pg.7

Man and woman sitting on blanket on boat dock. Photographer: Associated Screen News. 1930s

pg.8

pg.9

Men on skis in mountainous area, one carrying HBC striped blanket. [Photographed for creation of HBC blanket advertisement, 1930s]

Few Canadians live more than an afternoons drive from wilderness. Beyond the towns are woods and lakes, and then rock, tundra, and ice that stretches to the top of the world.
- June Callwood, Portrait of Canada

pg.10

pg.11

Vintage Canoe Hudson Bay Co. Source unknown. 1800's

pg.12

For over 300 years, Hudsons Bay Company has been more than a retailer - its a brand Canadians recognized instantly, from multicolored stripes of its point blanket to the bays ribbon banner. Where bay man once traded blankets with first nations trappers for pelts, today the retailer offers the best and brightest of the worlds fashions. The merchandise may be different but the mission is the same: to deliver what is new, exciting, and authentic. This is 1670.

pg.13

pg.14

MENS / WOMENS / LOUNGE

BRANDING

Interior of HBC trading post. 1900's , Manitoba archives

pg.15

BRANDING INSPIRATION
OUR BRANDING INSPIRATION FOR 1670 WAS DRAWN FROM A VA R I E T Y O F H I S T O R I C A L H U D S O N S B AY C O M PA N Y REFERENCES. THESE WOULD INCLUDE ORIGINAL SHIPPING L ABELS, MERCHANT PACKAGING, HAND STAMPED RECORD LOGS, AND ARCHIVAL CATALOGS HISTORICAL ELEMENTS, WHICH CONNECTED THE HUDSONS BAY COMPANY TO THE WORLD.

WE ARE LAUNCHING 1670 AS THE ORIGINAL NORTH AMERICAN BRAND TO THE MODERN GLOBAL MARKETPL ACE, I T S E E M S O N LY F I T T I N G T O B E I N F LU E N C E D BY T H E MARKINGS OF HBCS EARLIEST MERCHANT ROOTS.

pg.16

pg.17

MENS & WOMENS TRIM DIAGRAM

pg.18

pg.19

MENS

pg.20

WOMENS

pg.21

LOUNGE TRIM DIAGRAM

pg.22

pg.23

pg.24

COLOR STORY
MENS / WOMEN'S / LOUNGE

pg.25

PALE SUN

MTIS GOLD

ANTLER

CARIBOU

HUDSON GREEN

WOOD LILLY

BONFIRE RED

PORT

MARITIME

FIR GREEN

COMPANY YELLOW

ARCTIC

NATIVE BLUE

SEED OLIVE

WOODLAND

pg.26

FROST

DEERSKIN

MAPLE

EARTHEN

WHALE

PINE

BLACK SPRUCE

FAWN HEATHER

OAK HEATHER

CAMPER HEATHER

INDIGO HEATHER

PEWTER HEATHER

COAL HEATHER

pg.27

COLOR STORY
THE LOUNGE COLLECTION

pg.28

PALE HEATHER

RUPERT HEATHER

ROSE HEATHER

MERCHANT HEATHER

pg.29

pg.30

MENS & WOMENS COLLECTION

PRINT & PATTERN

Map of "Hudsons Bay and Straits", by Samuel Thorton, 1709

pg.31

PRINT WORKS

TWILL WEAVES

PATTERNS

pg.32

MARLS

YARN DYES

FEEDER STRIPES

pg.33

pg.34

MERCHANDISING
1670 & HBC

pg.35

pg.36

pg.37

M E R C H A N D I S I N G ST O RY

COMPLIMENT: 1670 & HBC The 1670 collection is built to compliment & modernize the iconic HBC four-color stripe. On the retail floor within The Bay, our products will compliment the Hudsons Bay Signature items on offer, but also be able to stand on their own as a comprehensive collection in premium wholesale channels outside of the Bay globally. All the best things come from keeping good company.
MULTI-STRIPE

EXPAND: 1670 & HBC 1670 will focus on a robust product and price architecture across all categories, that will allow the HBC stripes to be the icing on the 1670 cake, used in an obvious way on less than 33% of the overall collection. This will give 1670 greater penetration beyond the walls of the Bay and expand this iconic brand to new customers globally. Always focusing on a great value proposition of iconic style, uncompromising quality and everyday wearability.

RESEDA

SKY BLUE

GOLD

GREEN

SCARLET

pg.38

COLLABORATIONS
R T H / I N D U S T RY O F A L L N AT I O N S / MTIS / MANITOBAH MUKLUKS
HBC Point Blankets at Mike Ament's Lodge and Camps, Sioux Lookout, Ontario Canada 1930

pg.39

R T H C O L LA B O R AT I O N
RTH Rene Holguin grew up in El Paso, Texas and learned the boot making business from his father. He then earned his stripes at Ralph Lauren, Levi's & Lucky Brand. Through the years he has turned that experience into his own line of unique leather goods including bags, footwear, belts, jewelry and other accessories. In addition to opening the shop, Rene has a workshop behind the store where he and his friends make everything In his words its an accessory store inspired by the good ole souvenir shops of yester, featuring RTH limited run leather goods and other inspiring pick up items".

pg.40

I N D U ST RY O F A L L NAT I O N S C O L LA B O R AT I O N

INDUSTRY OF ALL NATIONS In April 2010, Industry of All Nations became a design and development office founded with a commitment to rethink methods of production for consumer goods and to connect local manufacturing with world fashion. IOAN takes manufacturing back to the regions where products and materials are inherent, featuring unique local business on an international market. IOAN introduces BASIC everyday goods that are developed horizontally in collaboration with local communities around the world, creating new designs through traditional and innovative industrial processes. IOAN searches the world for ICONIC everyday goods that are brought to the public with an identity unaltered - superb anonymous designs in a latent state waiting to be discovered. IOAN is determined to combine environmental and social awareness while promoting fair trade and open borders for all nations.
pg.41

M T I S C O L LA B O R AT I O N

MTIS ARTIST Christi Belcourt is a Mtis visual artist and author whose ancestry originates from the Mtis historic community of Lac Ste. Anne, Alberta, Canada. Born in Scarborough, Ontario, Christi is the first of three children born to political Mtis rights leader Tony Belcourt and Judith Pierce Martin.

pg.42

M A N I T O BA H M U K LU K S C O L LA B O R AT I O N

MANITOBAH MUKLUKS Our story begins in Canada thousands of years ago, when our ancestors created the mukluks and moccasins you see in these pages. Throughout history, Aboriginal nations used distinctive leather, furs and beadwork to reflect their individual customs and culture. Today, as Mtis, we continue this tradition by creating authentic, functional footwear that connects our past with new materials and production techniques. Stitch by stitch, bead by bead, we tell the story of our People.

pg.43

pg.44

COLLECTION
MENS / WOMENS / LOUNGE / ACCESSORIES

pg.45

MENS COLLECTION

pg.46

pg.47

WOMENS COLLECTION

pg.48

pg.49

WOMEN'S & MEN'S LOUNGE COLLECTION

pg.50

ACCESSORIES COLLECTION

pg.51

pg.52

HOME
I N S P I R AT I O N F O R 1 6 7 0 H O M E

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