Professional Documents
Culture Documents
Page
Letter of Transmittal
Executive Summary
Table of Content
Abbreviations and Acronyms
1.
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Introduction
1.
1
1.
2
1.
3
1.
4
2.
0
History
Vision and Mission Statement
2.2.
1
2.
3
2.3.
1
3.
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Industry Overview
3.
1
3.
2
IWM clientele
Current state of the organization
3.2.
1
3.2.
2
3.2.
3
3.
SWOT Analysis
PEST Analysis
Five Forces Analysis
Potential International Market
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iii
iv
01
01
01
02
02
3
3.3.
1
4.
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Suggestions to go global
5.
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Adaptation suggestions
6.
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Services Marketing
Human Resources and capacity
building
7.
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Appendices