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  • Feature Comparison Criteria / Company Guidestar Devex Grants - Gov Reliefweb Techsoup

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    Yatheender P.M
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    The document compares several nonprofit organizations and websites across various metrics including Alexa ranking, search engine traffic sources, paid search advertising budgets and performance, organic search traffic and value, and user behavior metrics. Guidestar, Devex, Grants.gov, ReliefWeb, Idealist.org, and TechSoup are the organizations analyzed for these digital marketing and user metrics. The data shows differences in rankings, traffic sources, budgets, clicks, keyword rankings, and user behaviors like bounce rates and time on site across the various nonprofit websites.

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    The document compares several nonprofit organizations and websites across various metrics including Alexa ranking, search engine traffic sources, paid search advertising budgets and performance, organic search traffic and value, and user behavior metrics. Guidestar, Devex, Grants.gov, ReliefWeb, Idealist.org, and TechSoup are the organizations analyzed for these digital marketing and user metrics. The data shows differences in rankings, traffic sources, budgets, clicks, keyword rankings, and user behaviors like bounce rates and time on site across the various nonprofit websites.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views4 pages

    Feature Comparison Criteria / Company Guidestar Devex Grants - Gov Reliefweb Techsoup

    Uploaded by

    Yatheender P.M
    The document compares several nonprofit organizations and websites across various metrics including Alexa ranking, search engine traffic sources, paid search advertising budgets and performance, organic search traffic and value, and user behavior metrics. Guidestar, Devex, Grants.gov, ReliefWeb, Idealist.org, and TechSoup are the organizations analyzed for these digital marketing and user metrics. The data shows differences in rankings, traffic sources, budgets, clicks, keyword rankings, and user behaviors like bounce rates and time on site across the various nonprofit websites.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    FEATURE COMPARISON Criteria / Company Grants / Funds Listing NGO Database Learning Repository Opportunities / Jobs News &

    Events x x x x x x x x x x x Guidestar Devex x Grants.Gov x x x ReliefWeb Idealist.org TechSoup

    SEARCH ADVERTISING METRICS HIGHLIGHTS Criteria / Company Alexa Rank Guidestar 33,374 Devex 47,069 Grants.Gov 36,063 ReliefWeb 56,157 Idealist.org 13,586 TechSoup 41,483

    Sites Linking In Search Traffic % (Last 30 Days) PPC Budget / Month (Estimates) Last Month Clicks Avg. Ad Position Google PPC Keywords Ads

    11,976

    1,378

    5,750

    6,579

    9,466

    3,452

    21.2
    $4,720 $7,860

    10.3
    $1,307 $2,088 1,257 1,571

    20

    14.4

    9.9 $121,664 $197,433 98,248 123,250 5

    26.5 $ 6998 $ 10,998 2,983 3,723 6

    $11 - $18

    2,641 - 3,326

    8 - 10

    2,506

    104

    12

    6,011

    1141

    2,290

    146

    26

    50

    405

    PPC Keywords

    18,904

    275

    113

    28,109

    6,777

    SEO Keywords SEO Traffic Value

    3,141

    1817

    21,856

    2,493

    7,332

    4,248

    $ 37,715

    $ 54,823

    $ 586,776

    $ 63,428

    $ 92,592

    $ 149,265

    Reach % Estimated percentage of global internet users who visit Pageviews % Estimated percentage of global pageviews Pageviews / User - Estimated daily unique pageviews per user Bounce Rate % Estimated percentage of visits that consist of a single pageview Time on Site - Estimated daily time on site (mm:ss) Search % Estimated percentage of visits that came from a search engine

    Which Sites did users visit immediately preceding? COMPANY SOURCE Google.com Yahoo.com Facebook.com Linkedin.com Live.com Guidestar 22.39 3.48 1.51 0.68 0.68 Devex 17.73 3.42 4.82 3.27 5.13 Grants.Gov 23.78 2.79 2.29 ReliefWeb 16.94 3.27 5.10 UN Sites 5%; Youtube 2.25%

    Idealist.org 19.74 1.98 3.76 1.57 0.76

    TechSoup 35.83 1.07 1.49 1.07

    Others

    Combo 3%

    Government Sites 10%

    Indeed.com 10.42 %

    Amazon 0.85 %

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