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RECRUITMENT AND TRAINING

People are the essence of sales force and sales Organisation. Recruitment should be based on current and expected needs of the sales plan. Profile of sales person for recruitment should look at priorities of job spec., Key skills, Geographical implications, Types of product and differences in market requirements.

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KEY ISSUES
Are good sales persons made ?

Characteristics of a good service person ?


Role of sales attitude in sales performance ? Stable, self confident, decisive, intellectually curious these personal traits are sufficient ? Training and supervision are adequate parameters to develop sales performance ?
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Before recruitment management should prepare


1) 2) 3) 4)

5) 6) 7) 8)

Job description. Qualifications and experience requirements. List of Competencies/ skill sets. Personality/ Character/ Individual style requirements. Pay and reward package. Terms and conditions. Reference procedure. Induction/ Familiarity Program.

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Process of Recruitment
PERFORM JOB ANALYSIS
TASKS INVOLVED
RELATIONSHIPS KNOWLEDGE, SKILLS JOB CONTENT

DESIGN JOB DESCRIPTION

ROLE

IDENTIFY SALES JOB SPECIFICATION

TASKS / JOB CONTENT CONVERTED INTO SPECIFICATIONS ON SKILL, DECISIVENESS, INTELLIGENCE ETC

ATTRACT BEST POOL FOR RECRUITMENT

IDENTIFY BEST SOURCE OR METHOD TO ATTRACT GOOD RECRUITS

METHODS:

SELECT THE BEST RECRUIT


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OBSERVE INTERVIEW, GD

PROCESS OF SELECTION
ACTIVITIES

JOB ANALYSIS

TASKS RESPONSIBILITIES ENVIRONMENTAL ISSUES

JOB DESCRIPTION

DETAILED FINDINGS OF JOB ANALYIS

DEVELOP STATEMENT OF JOB QUALIFICATIONS


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DETERMINE AND DESCRIBE PERSONAL TRAITS / QUALIFICATIONS REQUIRED TO PERFORM THE JOB

EXAMPLE OF TYPICAL JOB DESCRIPTION


DIMENSIONS / REQUIREMENTS
1. 2. NATURE OF PRODUCT / SERVICE TO BE SOLD TYPES OF CUSTOMERS TO BE CALLED ON POLICY ON - FREQUENCY - TYPE / LEVEL OF PERSONNEL IN BUYER COMPANY - EXTENT OF EMPOERMENT FOR DECISIONS

3. SPECIFIC TASKS / RESPONSIBILITIES:


- PLANNING

- FEED BACK FROM MARKET


- SELLING TASK - GOALS FOR A/C RECEIVABLES - PROMOTIONAL DUTIES

- REPORTING DUTIES
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- CLERICAL / PAPER WORK

4. RELATIONSHIP WITH OTHERS


- WHO REPORTS TO HIM - TO WHOM HE REPORTS TO - RESPONSIBILITIES TO THE IMMEDIATE SUPERVISOR - DEPT. / PERSONNEL WITH WHOM HE SHOULD INTERACT

5. MENTAL / PHYSICAL DEMANDS OF THE JOB:


- TECHNICAL KNOWLEDGE FOR THE JOB - AMOUNT OF TRAVEL - NEGOTIATING SKILLS

6. ENVIRONMENTAL PRESSURES
- STRENGTH / WEAKNESS OF COMPETITION - COMPANYS STANDING IN THE MARKET - COMPANYS REPUTATION / BRAND EQUITY / COMPANYS IMAGE - COMPANYS RESOURCES - SUPPLY PROBLEMS
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