A Presentation on Reliance fresh Jaishri 0807 BY BA

RELIANCE FRESH Reliance Fresh is the convenience store format Part of Reliance Industries of India which is headed by Mukesh Amba ni RILs dream of retail revaluation got kicked-started in AP when its Reliance Fr esh supermarket opened its doors to World

Cont Following the first , company opened 10 more stores as a first step towards creating a mega retail chain across the c ountry The Reliance Fresh supermarket chain was Rils Rs. 25000 crores venture sells fruits , vegetables, stapels ,groceries, and dairy products It

Cont Retail chain closely follows the moves of global players like Wal-Mart store Inc and Metro AG seeking to open shop here in country It has almost more than 500 fresh across the country

Corporates - Indian Retail Spencers Oldest Retailer in India days

135 Stores in 27 Cities

Plans to open 365 Stores in 365

Big Bazaar 53 Stores and fast expanding

Subhiksha 700 stores operational Plans to touch 1000 in this financial year

Aditya Birla Group Acquired 160 stores of Trinetra, a well established retail chain of Southern Ind ia Took over Fabmall about 50 stores Plans to set up 15 Hyper Markets in Pune al one Additional 1000 Super/Hyper markets across the country in next 3 years

Bharti Joint Venture with Walmart

Plans to begin operations next year

Metro AG German Retail Giant

PRODUCT PRODUCT STRATEGY STRATEGY Product range Vegetables and fruits. House hold Items. Food and Beverages. Groceries. oducts. Refrigerated products. Non food items. Ready to eat items.

Dairy Pr

PRODUCT STRATEGY Product Labeling. Product Packaging. Arrangement. New products. Product Quality. Launched new products of its own. Home Delivery.

PRICING STRATEGY Discount pricing strategy. Wide price range of each items. Credit card acceptance. Accept coupons . Competitive prices.

PRICING STRATEGY Price marked in paisas. comparable cost.

Distribution Srategy vInefficient food chain supp Intermediatory profit margin njara hill outlet (A.P) Wastages in transit Sourcing out requirement Eg. Ba

Cont.. Up to mark inventory

Target urban citiess

Promotional Strategy Advertising Sales Promotion Festive season special offers Live announcement & sp ot discounts Reliance Fresh membership cards Promotes new product. Orgnising eve nts Providing gifts-Free goods. All these are common strategies.

What Reliance Fresh is doing? To increase sales volumeConcentrate on Visual MerchandisingNew concept of promotional strategy. One to One Marketing Direct & Long term relationship with farmers &manufacturers. Farmers. Providing concessional long term loan to

FUTURE PLANS Plans to add more store across different geographic by 2011. Reliance is aiming to touch almost every Indian consumer. Reliance plans to label sale to kirana store. Beauty & wellness wellness Consumer durable digital Reliance Reliance

FUTURE PLANS Bring new format of food and caf. -Reliance food Reliance ready to launch pharmacy retail store Invest 20k cr expected sales of 2 lkh cr reliance center will house everything

Great opportunity v/s The Big problem Roadside vegetable vendors demonstrated in front of a Reliance Fresh Store in Ra nchi, Jharkhand on 8 May 07

THANK