Marketing Research Tactical Plan ID 1.0 1.1 1.1.1 1.1.2 1.1.3 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.2.

5 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.3.8 1.3.9 1.3.10 1.3.11 1.3.12 1.3.13 1.3.14 1.3.15 Project Name Owner R. Ihrig R. Ihrig R. Ihrig S. Abbas R. Ihrig R. Ihrig R. Ihrig S. Abbas, T. Wang S. Abbas R. Ihrig, S. Abbas R. Ihrig Y. Li Y. Li Y. Li Y. Li, S. Abbas Y. Li Y. Li Y. Li Y. Li Y. Li Y. Li Y. Li, S. Abbas, T. Wang Y. Li, S. Abbas, D. Hall Y. Li, S. Abbas, D. Hall Y. Li, S. Abbas, D. Hall Y. Li, S. Abbas, D. Hall, R. Ihrig Y. Li, S. Abbas, D. Hall Days 70 10 3 7 2 19 3 2 4 4 1 47 2 2 1 2 1 1 1 1 1 1 2 10 5 3 2 Start 9-Jul 9-Jul 9-Jul 10-Jul 15-Jul 19-Jul 19-Jul 22-Jul 26-Jul 2-Aug 6-Aug 9-Aug 9-Aug 11-Aug 13-Aug 16-Aug 18-Aug 19-Aug 20-Aug 23-Aug 24-Aug 25-Aug 26-Aug 30-Aug 13-Sep 20-Sep 23-Sep End 17-Sep 19-Jul 12-Jul 17-Jul 17-Jul 7-Aug 22-Jul 24-Jul 30-Jul 6-Aug 7-Aug 25-Sep 11-Aug 13-Aug 14-Aug 18-Aug 19-Aug 20-Aug 21-Aug 24-Aug 25-Aug 26-Aug 28-Aug 9-Sep 18-Sep 23-Sep 25-Sep 9-Jul 16-Jul 23-Jul 30-Jul 6-Aug 13-Aug 20-Aug 27-Aug 3-Sep 10-Sep 17-Sep 24-Sep

Marketing Research Tactical Plan

Scope Definition Phase Define research objectives Define research requirements Determine in-house resource or hire vendor Vendor Selection Phase Define vendor selection criteria Develop vendor selection questionnaire Develop Statement of Work Evaluate proposal Select vendor Research Phase Develop market research information needs questionnaire Interview marketing group for market research needs Document information needs Identify information to be gathered in research Identify source of information Identify research method (primary or secondary) Identify research participant Identify research technique (focus group or survey) Identify timing requirements and budget Develop research plan Develop research information gathering tool Conduct research Document research findings Develop research report Review report with marketing group

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