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  • Assignment Of:: Strategic Marketing Management

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    This document summarizes the Diffusion of Innovation theory, which describes how new ideas and technologies spread through cultures. The theory, developed by Everett Rogers in 1962, proposes that diffusion is the process by which innovations are communicated through social networks over time. There are four main factors that influence the spread of new ideas: the innovation itself, communication channels, the passage of time, and the social system. The theory provides insights into community change and offers three valuable perspectives: what makes an innovation likely to spread successfully, the importance of peer conversations and networks, and considering the needs of different user segments.

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    This document summarizes the Diffusion of Innovation theory, which describes how new ideas and technologies spread through cultures. The theory, developed by Everett Rogers in 1962, proposes that diffusion is the process by which innovations are communicated through social networks over time. There are four main factors that influence the spread of new ideas: the innovation itself, communication channels, the passage of time, and the social system. The theory provides insights into community change and offers three valuable perspectives: what makes an innovation likely to spread successfully, the importance of peer conversations and networks, and considering the needs of different user segments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views2 pages

    Assignment Of:: Strategic Marketing Management

    Uploaded by

    falconsgroup
    This document summarizes the Diffusion of Innovation theory, which describes how new ideas and technologies spread through cultures. The theory, developed by Everett Rogers in 1962, proposes that diffusion is the process by which innovations are communicated through social networks over time. There are four main factors that influence the spread of new ideas: the innovation itself, communication channels, the passage of time, and the social system. The theory provides insights into community change and offers three valuable perspectives: what makes an innovation likely to spread successfully, the importance of peer conversations and networks, and considering the needs of different user segments.

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    Download as DOCX, PDF, TXT or read online from Scribd
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    Assignment of:

    STRATEGIC MARKETING MANAGEMENT

    Resource Person:
    PROF. MOBIN Ul HAQ

    Group mrmbers:
    SIDDRA ANWAR SADIA SHAFIQ TEHREEM RAHMAN MARYAM NOOR MBA EVE 12018034060 12018034046 12018034071 12018034069

    DIFFUSION OF INNOVATION
    Overview:
    This is a theory which describe that how innovation, new ideas, technological changes spread in culture. This is basically tipping point such point at which trend catches fire and exponentially raise in culture and population. This theory was presented by Everett Rogers in 1962. He explained that diffusion is a process by which innovations are communicate and connect through certain networks and stations between the social system members. According to this theory there
    are four main fundamentals that affect the spread of a new idea: the innovation, communication channels, time, and a social system. It offers three valuable perceptions in to the process of communal

    change. What potentials make an innovation communicate successfully? Importance of peer conversations and networks. Considerate the needs of different users segment.

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