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    The 2008 economic crisis hit global business hard, with projected declines in international trade by 9% and FDI dropping by 15% in 2008 and 40% in 2009. While China and India still have major market growth potential, multinational companies must adjust their strategies in response. They will need to be selective in investment locations, adapt to local conditions, decentralize operations, and change customer targeting and talent management strategies to pursue global strategies in an uncertain economic landscape.

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    Masters exchange program

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    Student exchange program

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    The 2008 economic crisis hit global business hard, with projected declines in international trade by 9% and FDI dropping by 15% in 2008 and 40% in 2009. While China and India still have major market growth potential, multinational companies must adjust their strategies in response. They will need to be selective in investment locations, adapt to local conditions, decentralize operations, and change customer targeting and talent management strategies to pursue global strategies in an uncertain economic landscape.

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    10 views6 pages

    Student Exchange Program

    Uploaded by

    murary123
    The 2008 economic crisis hit global business hard, with projected declines in international trade by 9% and FDI dropping by 15% in 2008 and 40% in 2009. While China and India still have major market growth potential, multinational companies must adjust their strategies in response. They will need to be selective in investment locations, adapt to local conditions, decentralize operations, and change customer targeting and talent management strategies to pursue global strategies in an uncertain economic landscape.

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    Attribution Non-Commercial (BY-NC)
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    of 6

    Prepared by Murary Prasad Roy Roll number 12325 Global business management

    The 2008 economic crisis hit the global business

    very hard Projected declination in international trade by 9% FDI dropped by 15% in 2008 and by 40% in 2009 The worlds 100 largest companies which emphasized on global business declined from 51% to 31% China and India still have the scope of major market growth Change the economic business model by adapting to local condition.

    How managers can pursue a global strategy in

    the uncertain years ahead and how the multinationals will make adjustment for each component strategy in response to changed economic landscape?
    How these companies can adjust their approach

    quickly in order to take advantage of the major growth markets post-recession, particularly India and China?

    Multinationals must be very selective while choosing the investment location and must adapt to local condition. Multinationals will have to rethink their recruitment and talent management practices to have a more diversity in their ranks to handle increasingly complex Multinationals must change customer targeting strategies. The resources must be allocated as per the strategic priorities and this can be achieved by outsourcing, off shoring and foreign strategic alliances. Multinationals must decentralize and create regional head quarter.

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