International Business Strategic Management:

Strategic international business management plays an important role in today's

business environment. To succeed in the global marketplace, businesses need to
have a solid strategy that is consistent with diverse cultural, political, economic
and legal factors. This presentation will present an in-depth analysis of strategic
management of international business, including the key aspects and complete
content to ensure success in the international business environment.
 Introduction

Strategic international Strategy must be consistent

management is crucial in 02 with cultural, political,
today's business environment economic and legal factors

01 03
Solid strategy is necessary for In-depth analysis of
success in the global international business strategy
marketplace is presented in this presentation
04
Key aspects of strategic international
business management
● Understanding the global market
● Adapting to cultural differences
● Navigating legal and political environments
● Effective communication strategies
● Creating strategic alliances
In-depth analysis of
international business
strategic management
● Define strategic goals:
● First, businesses need to define the specific
goals they want to achieve in the
international market. Goals may involve
growing sales, entering new markets, setting
up a manufacturing plant abroad, or building
a global distribution network.
● Strategic goals must be consistent with the
mission, vision and resources of the
business.
● Analysis of the international business
environment:
● To develop a successful international
business strategy, businesses need to
Full content of international business strategic
management
This presentation covers the strategies, branding, cooperation, distribution,
marketing, HR, financial, and overall growth and improvement strategies for
international business strategic management.
Strategies to deliver value

01 Focus on analyzing and understanding the needs of customers

in international markets to meet their requirements properly.

02 Determine how the business will create value for customers

through its products and services.
Brand positioning strategy

● Identify and build a strong and relevant

brand for each target market.
● Build a unique brand identity and image to
compete with and build trust from
international customers.
Cooperation strategy and
partners

01 Build a network of trusted partners and develop long-term

partnerships.

02 Identify strategic partnership and partnership opportunities in

international markets to take advantage of each other and scale
the business.
Distribution strategy and
supply chain management
● Define product distribution strategy and
supply chain management in shipping goods
and services to customers globally.
● Optimize transportation and storage
processes to ensure product availability and
quality.
Marketing and advertising
strategy

01 Use the right advertising and marketing tools to reach your

target audience and build trust.

02 Develop marketing strategies that are appropriate for different

markets and cultures.
Multinational HR
management strategy
● Identify and manage a multinational team
with the ability to work and collaborate in a
multicultural environment.
● Train and develop employees to understand
and adapt to different working styles and
business rules in the international market.
Financial strategy and risk

01 Identify and assess financial, capital and currency exchange

risks to ensure stability and sustainable growth in international
markets.

02 Financial management and risks related to international

business operations.
Strategy development and
enhancement
● Define growth and improvement strategies to
stay competitive and scale business in the
international market.
● Assess and use new opportunities, cuttingedge
technologies, and industry trends for growth
and innovation.
 IV. Conclude

Strategic management of international

business is a complex process and requires
in-depth analysis, understanding of the
business environment and the ability to
adapt to cultural and political diversity. By
formulating and implementing a complete
and effective international business
strategy, businesses can seize opportunities
and achieve sustained success in the global
marketplace.