Apps on SIMs:

Bringing Facebook to the global mass market

Day One November 2nd, Track A 4:50-5:00pm

WHO IS GEMALTO?

These people all carry a Gemalto device as about 1/3 of the world's population

THEY ARE FROM ALL AROUND THE WORLD BUT SHARE THE SAME NEEDS: GET IN TOUCH WITH THEIR CONTACTS AND COMMUNICATE
AND WANT TO DO IT ON THEIR MOBILE USING THE SAME SUCCESSFUL WEB SERVICES 3

IF YOUR MOBILE STRATEGY DOESNT INCLUDE BASIC & FEATURE PHONES, IT DOESNT INCLUDE THE BIGGEST CHUNK OF CUSTOMERS
Source: Generator Research

The SIM CARD

It is an operator-owned smart card with a microcontroller and memory. It is used to:
Ensure a secure authentication on operator network Store user personal data (phonebook) Manage operator personalization data (SMSC parameters, roaming rules) Run operators SIM-based applications (banking, phonebook synchronization)

It is the only physical device totally owned by the operator in end-users hands It can be remotely administrated over-the-air

GOOD USER EXPERIENCE WITH A CLIENT/SERVER

SOLUTION BASED ON INTERACTIVE TEXT MENUS WORKING ON 100% OF THE GSM HANDSET

NO DATA PLAN REQUIRED, IT USES SMS CHANGE YOUR HANDSET AND KEEP YOUR APPS. THEY ARE PORTABLE FROM ONE HANDSET
TO THE OTHER

HIGH SERVICE PENETRATION WITH APP TEASING MECHANISM AT HANDSET POWER-ON

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SIM Phonebook back-up

Instant Messaging on SIM

OnePin CallerXchange

In 100+ Mobile Operators In 25+ Mobile Operators 60M active users globally Up to 20% end user 4,3B contacts in our database adoption (basis: MSN
Up to 50% end user adoption (basis: MNO
subscribers) subscribers per country)

Automatic contact

details

sharing at call ending Up to 40% end user adoption (basis: MNO

subscribers)

INTERACTIVE TEXT MENUS WELCOME MESSAGE AT PHONE STARTUP

Even on basic Mobile phones

ALL KEY FACEBOOK FEATURES

READY: WORKS ON ANY GSM MOBILE PHONE NO NEED FOR A DATA PLAN, WORKS WITH SMS JUST PLUG IN YOUR FACEBOOK SIM & ENJOY!

Personal Argentina Just launched their Facebook SIM card

Mobile data subscription rate

Mobile & social Lives consistent & easy Mobile personal data protected on any device My web communities in my pocket

Smartphone & web penetration

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Digital Life Management

Together, Everywhere THANK YOU FOR YOUR ATTENTION