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  • Topic: Motivation: TO Dr. Mohan Kumar Sir Pooja Bhagavat Mysore

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    Prashanth Prashu S
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    Motivation is derived from the Latin word "movere" meaning "to move" and refers to the desire to expend effort to fulfill a need. Commonly, motivation is defined as having three dimensions: intensity, persistence, and direction. Motivation can be positive or negative depending on whether the driving force moves one toward or away from an object or situation. Motivation is dynamic in nature as needs and goals adapt to changes, and involves frustration, defense mechanisms, and the arousal of motives. In business, motivation is important due to changing marketing environments, conflicting company objectives, and the unique nature of sales jobs requiring separate motivational packages.

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    Motivation is derived from the Latin word "movere" meaning "to move" and refers to the desire to expend effort to fulfill a need. Commonly, motivation is defined as having three dimensions: intensity, persistence, and direction. Motivation can be positive or negative depending on whether the driving force moves one toward or away from an object or situation. Motivation is dynamic in nature as needs and goals adapt to changes, and involves frustration, defense mechanisms, and the arousal of motives. In business, motivation is important due to changing marketing environments, conflicting company objectives, and the unique nature of sales jobs requiring separate motivational packages.

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    6 views7 pages

    Topic: Motivation: TO Dr. Mohan Kumar Sir Pooja Bhagavat Mysore

    Uploaded by

    Prashanth Prashu S
    Motivation is derived from the Latin word "movere" meaning "to move" and refers to the desire to expend effort to fulfill a need. Commonly, motivation is defined as having three dimensions: intensity, persistence, and direction. Motivation can be positive or negative depending on whether the driving force moves one toward or away from an object or situation. Motivation is dynamic in nature as needs and goals adapt to changes, and involves frustration, defense mechanisms, and the arousal of motives. In business, motivation is important due to changing marketing environments, conflicting company objectives, and the unique nature of sales jobs requiring separate motivational packages.

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    TOPIC : MOTIVATION

    TO Dr. MOHAN KUMAR sir POOJA BHAGAVAT MYSORE


    BY ARJUN.D 11MB0209 3rd sem MBA

    Motivation is originally derived from the Latin word MOVERE, which means to movere.
    The desire to spend effort to fulfill a need is motivation.

    Commonly used definition of motivation includes three dimensions


    INTENSITY PERSISTENCE DIRECTION

    POSITIVE OR NEGATIVE MOTIVATION


    Motivation can be positive or negative.

    If an individual experiences a driving force towards on object or situation, it is called positive motivation.
    Whereas a driving force compelling the person to move away from someone or something will be known as negative motivation.

    The dynamic characteristics of motivation

    Role of needs and goals to adopt to the changes in motivation. Frustration and defence mechanism in the needs-satisfaction chain Arousal of motives and motivation

    IMPORTANCE OF MOTIVATION

    Changes in marketing environment Conflict company objectives Unique nature of the sales job Separate motivational package

    THANK YOU

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