Sri Lanka Insurance Motor Plus

This advertisement is created for a vehicle insurance company named Sri Lanka Insurance Motor Plus. It is a very creative concept. The whole image is the view of a inside of a car. It is the drivers view when he drives the vehicle. The view of the road to the driver is as how people see the road after consuming alcohol. Impaired, and blurred vision. After drinking Alcohol, drivers tend to focus on the road straight ahead and avoid what is happening in their side vision. Driver may not see cars approaching from side streets or people crossing the road, or may not hear the warning bells of a crossing or car horn. In the top of the advertisement they shows the sign of dont drink and Drive in dark red. It gives the clear idea to the viewer by the first glance at the article.