Effectiveness of Advertisement Strategies at TVS Mba Project Reports PDF

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR
Contents
SL.NO. 1 TOPIC
PART 1 EXECUTIVE SUMMORY INDUSRTY PROFILE COMPANY PROFILE NEED OF STUADIES OBJECTIVES OF STUDY SCOPE OF THE STUDY METHODOLOGY FINDINGS ,CONCLUSTION & RECUMENDATION PART 2 INTRUDUCTION TO THE STUDY INDUSTRI PROFILE PART 3 COMPANY PROFILE PART 4 OBJECTIVES OF STUDIES SCOPE OF STUDY METHODOLAGY PART 5 ANALYSIS AND INTERPRITATION
PAGE NO.
3 3 5 6 7 8 9 10
12 14 34
3 4
39 40 41
43
PART 6 FIDINGS,SUGGESTIONS AND CONCLUSION ANNEXURE BIBLOGRAPHY.
61 65 71
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PART 1
EXECUTIVE SUMMORY INDUSRTY PROFILE COMPANY PROFILE NEED OF STUADIES OBJECTIVES OF STUDY SCOPE OF THE STUDY METHODOLOGY FINDINGS ,CONCLUSTION & RECUMENDATION LIMITATION OF STUDY
EXECUTIVE SUMMARY
It gives me an immense pleasure to present you this entire project. The topic is A STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES
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IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO INCREASE SALES The study is undergone at Gulappanavar TVS. The project report Gulappanavar TVS motors. focuses advertisement activity done to increase sales and the types of advertisement done by
Industry Profile:
Founder Year of Establishment Industry Business Group Product Registered & Head Office T. V. Sundram Iyengar 1911 Automotive - Two Wheelers The TVS Group Motorcycles, Mopeds, Ungearedscooters, Automotive components TVS Motor Company Jayalakshmi Estates V Floor 8, Haddows Road Chennai - 600006 Ph: 044-28272233 Fax: 044-28257121 Works Post Box No. 4 Harita,Hosur 635 109 Ph: 04344-276780 Fax: 04344-276878 Byathahalli Village, Kadakola Post Mysore 571 311 Ph: 0821-2596561 Fax: 0821-2596550 / 2596553 Website Employees www.tvsmotor.in 4000
The major products Motorcycles

TVS Ind Suzuki AX 100 TVS MAX 100 TVS Supra Page 3
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TVS Fiero TVS Star City TVS Star Sport TVS Fiero F2
COMPANY PROFILE
TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the TVS Group of companies engaged in the manufacturing of almost all kinds of automotive components, two wheelers and a few other industrial products.
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TVS Group was established in 1911 by Shri. T.V. Sundaram lyenger. As one if Indias largest industrial entities it epitomizes Trust, Value and Service. TVS Motor Company Limited, the third largest two-wheeler manufacture. In India and among the top ten in the world, with annual turnover of more than $ 1 billion in 2006-2007, and is the flagship company of the $ 4 billion TVS Group.
Need for study
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The need of the study is conducted is only for organization level. It is for to understand the advertisement how it effect on, 1. To getting market stage. 2. To producing products 3. To creation of demand and supply. 4. How it make financially strong?
Objective of the study: To know the impact of advertisement on its customer To advice appropriate advertising methods and means to
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Gulappanavar Motors Company To know which advertisement of TVS bikes is more effective on TV To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company To know to what extent advertisement helps in increasing sales
Scope of the study:

To know the impact of advertisement on its customer
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To know which source of advertisement that suits the organization To know to at what extent advertisement helps in increasing sales To know customers perception towards advertisement strategy implemented. To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company
Methodology: SAMPLING Selection of Sample

Sampling allows us to concentrate our attention upon relatively small number of people and hence devote more energy to ensure that the informational collected from them is accurate
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POPULATION People from Bailhongal city SAMPLE FRAME All the existing customer of TVS bike and potential customer SAMPLE SIZE 100 Units SAMPLE METHOD Convenience and judgmental sampling.
Methodology
Primary Source: Questionnaire Unstructured interview Secondary Source: Company data through Internet Organization Report
Findings
85% respondents watch/read ads everyday and 15% respondents
dont watch/read ads everyday
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50% respondents prefer reading Tarun Bharat and 21% respondents
prefer reading Vijay Karnataka ,17% respondents prefer reading The Times of India
65% respondents has not come across Bailhongal TVS ads in news paper and 35% come across ads in news paper
Recommendation
1) Newspaper is the media through which most of the customer could know about GUIAPPANNAVAR AUTO. So company should emphasis on this mean of advertisement so as to create awareness 2) To make ads effective company should use celebrities in ads and there should be action and thrill in ads that attracts viewer 3) Company can think of installing hoarding n prime locations for the visibility
PART 2
INTRUDUCTION TO THE STUDY Page 10
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INDUSTRI PROFILE
INTRODUCTION We are surrounded by advertisingon television, radio, the Internet, as well as on roadside hoardings and in printed media. Most of it is more sophisticated than we realizealmost every professionally produced advertisement is a carefully constructed mixture of words,
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images, and symbols, chosen with the aid of experts in consumer psychology. Understanding how advertisements work Advertisements, whatever their medium or format, have two purposes: To inform us of the availability of a product or service, or to give details of an event To persuade us, usually to buy something, or to support a cause
Ultimate objective of every organization is to generate sales which will bring revenues to the company, and increase sales advertisement is one of the means. The advertisers objectives different from the consumers. Ultimately advertiser want consumer to buy and keep buying their goods and services. To move consumers to action, they must gain their attention. They must then hold their interest long enough to convince them to change their purchasing behavior, try their product, and stick with their product.
Back Ground
TVS Motor Company has one of the most extensive network with over 500 dealers and 2500 Customer touch points. We are the first in the two-wheeler industry to measure customer satisfaction, audited by external consultants of international repute.
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We have taken care to standardize facilities across all customer touch points. Up gradation of faculties and continuous improvement in all processes is given importance. The company also takes an active part in imparting training and capability building in all areas including sales, service and business management. All our dealers are connected through the extended network of SAP, ensuring operational efficiency
Industry Profile:
Founder Year of Establishment Industry Business Group T. V. Sundram Iyengar 1911 Automotive - Two Wheelers The TVS Group
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Product Registered & Head Office
Motorcycles, Mopeds, Ungearedscooters, Automotive components TVS Motor Company Jayalakshmi Estates V Floor 8, Haddows Road Chennai - 600006 Ph: 044-28272233 Fax: 044-28257121
Works
Post Box No. 4 Harita,Hosur 635 109 Ph: 04344-276780 Fax: 04344-276878 Byathahalli Village, Kadakola Post Mysore 571 311 Ph: 0821-2596561 Fax: 0821-2596550 / 2596553
Website Employees
www.tvsmotor.in 4000
Board of Directors
Venu Srinivasan T.K.Balaji T. Kannan N. Ganga C.R.Dua H. Lakshmanan T. R. Prasad K.S.Bajpai
Chairman & Managing Director Director Director Director Director Director Director Director Page 14
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K.N. Radhakrishnan S. G. Murali T.S.Rajagopalan
President Sr.Vice President Finance Secretary
Products:
Two Wheelers in India was set up as a joint venture between TVS and Dunlop, UK in 1960. The company supplies wheels as Original Equipment to all major vehicle manufacturers in the country. Wheels India is entering into collaboration with Titan, the world leader in off-highway vehicle wheels relating to earthmoving, construction and agricultural equipment. Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur, UP and Ranjangaon, Maharashtra. Wheels India has a workforce of 100. Products and Service Wheels for commercial vehicle, cars, jeeps, tractors construction equipment / earth mover and defense vehicle, wire wheels for export and air suspension systems for commercial vehicle.
The major products Motorcycles

TVS Ind Suzuki AX 100 TVS MAX 100 TVS Supra TVS Fiero TVS Star City TVS Star Sport TVS Fiero F2 TVS Victor (110 cc) TVS Victor GLX (125 cc) Page 15
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TVS Flame (125 cc,ccvti technology) TVS Apache RTR 160 TVS Apache RTR 160 EFI (Electronic Fuel Injection)
Scooters

Spectra Dx (150 cc) Spectra Ax (150 cc)
Scooterettes

TVS Scooty KS (60 cc) TVS Scooty Pep (75 cc) TVS Scooty Pep + (90 cc) TVS Teenz TVS Scooty Wimbledon collection
Launched Models: 1. Indias first 2 seater 50cc Moped TVS 50, launched in Aug 1980. 2. First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984. 3. Launched Indias first indigenous Scooterette (sub-100 cc variomatic scooters), TVS Scooty in June 1994. 4. Introduced Indias first catalytic converter enabled motorcycle, the 110cc Shogun in Dec 1996. 5. Launched Indias first 5-speed motorcycle, the Shoaling in Oct 1997. 6. Launched TVS Fiero, Indias first 150 cc, 4 stroke motorcycle, in April 2000. 7. Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle with the revolutionary VT-I Engines for best-in-class mileage.
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8. Launched TVS Star in Sept 2004, a 100 a motorcycle which is ideal for rough terrain, followed by TVS Star Sport & Star Delux Products: TVS Victor 4-Stroke, 125cc, performance motorcycle with VT-I technology.
TVS Apache: 4-Stroke, 150cc high performance motorcycle.
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TVS Scooty: 4-Stroke, 90cc scooterette for the new generation.
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TVS Centra: 4-Stroke, 150cc premium performance motorcycle.
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TVS Star: 4-Stroke, 100cc value for money economy motorcycle for good mileage and rugged terrain.
TVS Flame (125 cc,ccvti technology)
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Subsidiaries of TVS Group :

TV Sundaram lyengar and Sons Limited operates through the three following divisions: TVS Sundaram Motors Madras Auto Service 1. TVS and Sons distribute Heavy duty Commercial Vehicles, Jeeps and Cars. It represents premier automotive companies like Ashok Leyland, Mahindra and Mahindra ltd. Fiat and Honda. It also distributes automotive spare parts for several leading manufacturers. 2. TVS & Sons has grown into a leading logistics solution provider and has set up state-of-the-art warehouse all over the country. It has also diversified into distributing Garage equipment that ranges from paint booths to engine analyses and industrial products. 3. Sundaram Brake Linings Limited- First Indian company to manufacture asbestosfree brake linings, woven clutch facings and disc pads for automotive applications. 4. Sundaram Fasteners Limited- Indias largest manufacturer of radiator caps to GM in USA. 5. Sundaram Finance Limited Leading consumer finance company in India. 6. Sundaram Industries Limited - with a reputation built over five decades, comprises several division: custom molded rubber products, tyre service and coach building. Also specializes in refrigerated trucks and bunk beds. 7. Sundaram Clayton Limited - Sundaram Clayton Limited was established in 1962 in collaboration with Clayton Dewandre Holdings Plc. (WABCO Automotive) pioneering the manufacture of air brake systems in India. SCL enjoys a major share of the Indian OEM market as well as the domestic aftermarket, which it caters to through a strong and well spread-out distribution network SCL-Brakes division is the first company in India and fourth company outside Japan to win the Deming award for achieving distinctive performance improvements through TQM.
8. Sundaram Motors Major dealer for Indian and foreign cars in South India and foreign cars in South India. Established in 1966, Sundaram Fasteners Limited
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(SFL) is today the largest manufacturer of high tensile fasteners in India. SFL is also the principal supplier of radiator caps to General Motors, North America. Powder metal parts include rotors & gears, shock absorber components, value train components, structural components and bushes. Cold extruded parts include gear blanks transmission parts, cams, starter sleeves & pinions and CV joint parts. The radiator caps range includes oil filter caps and fuel filter caps, both metallic and plastic.
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Supply Chain Management

Forming the inner of the extended TVS family; our suppliers are involved at every stage of product development. We extend core values and best practices to all our suppliers. Through continuous training forums we impart TPM (Total Productivity Maintenance) and JIT (Just in Time) practices. TVS suppliers are committed to quality through continuous improvement and up gradation of processes. This has helped them obtain prestigious international certifications like ISO 9000, QS 9000 & TS 16949. The TVS Motor Company R&D team has a strong pool of technical talent supported by state-of-the-art infrastructure capable of developing new and innovative designs. Currently, more than 400 engineers work on developing radically new products and cutting edge engine technologies. Our R&D team has developed the revolutionary Variable Timing Intelligent (VT-i) Engines, one of the most innovative technologies developed in the two wheeler industry. TVS R&D Engineers have published multiple technical papers in international conferences on engine and vehicle technologies. They also have a number of patents to their credit.
Quality is the way of life BABASAB PATIL

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At TVS Motor Company, every department works in tandem to produce quality product. The people from the pillars of support, strengthening the overall quality standards and moving towards total customer satisfaction. In our quest to achieves world class levels in quality as well as improvements in design and processes, the company has formed special task forces to monitor quality related performance. The basis tents of TQM, including daily work management, Policy management, Kaizen (continuous improvement), training and standardization are followed across our organization. Acknowledges by the Japanese for Quality. We at TVS Motor Company are proud to have been awarded the prestigious and coveted Deming Prize, instituted by JUSE (Union of Japanese Scientists and Engineers). TVS Motor Company in the only 2-wheeler company in the world to have received this award. TVS Motor Company was also awarded the prestigious TPM Excellence award First category by Japan Institute of Plant Maintenance (JIPM), rated as the benchmark in TPM excellence in India.
Social responsibility :
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This extended arm of the company believes in social responsibility and has involved itself in several community development initiatives that have significantly improved the standard of living of the people in 51 villages across the country.
Economic development
The program enables people below the poverty line these adopted villages to earn their livelihood by involving them in activities that generate income.
Health
Health is one of the main focus areas of the Srinivasan Service Trust. Dental care camps; eye camps, health check-up and nutrition programs are conducted. The initiative also focuses on primary health, maternal health, child-care and leprosy eradication.
Infrastructure Development
The Company is actively in the community development of the villages by providing infrastructure facilities such as housing, sanitation, roads drains, bus shelters, medical centre and natural resources management.
Rebuilding Quake Hit Villages BABASAB PATIL

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Suppurated by Rural Research & Development Society and Kutch Nave Nirman Abhiyan, the Company has rebuilt Goyersama a village in the District of Gujarat, which was hit by an earthquake of unprecedented scale and magnitude on 26th Jan 2001.
Education and literacy

In addition to providing infrastructure facilities like new building for school, the Company helps establish computer education programs for school children. The Srinivasan Service Trust has successfully achieved 98% primary school enrollment in the adopted villages. The performance in January 2006 represents the shape of things to come in the coming months. While the performance of new brands launched last year, in particular, StaR City continue to beat expectations, TVS Apache, the new 150 cc motorcycle in the premium segment promises to be a winner as it has already won several coveted awards for its overall performance and style. TVS Star City is amongst the few bikes that have crossed the sale of 50,000 units per month StaR City has enabled the company to make significant inroads in the economy segment of the motorcycle market. TVS Scooty recorded 17,957 units in January 2006 compared to 14,724 units in the same period last year recording a growth of 22% Scooty Pep+ won the best Scooter of the year award 2006 by OVERDRIVE and it continues to be a dominant player in the unguard scooter category. In the export front, TVS Motor Company continued its robust performance having exported 6,374 units in January 2006. Exports recorded a growth of 147% compared to the same period last year.
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Awards:
TVS APACHE bages 5 coveted awards by leading Auto Magazines Bike of the Year CNBC-TC18 AUTOCAR AWARDS 2006 Bike of the Year OVERDRIVE Awards 2006 Bike of the Year Business Standard Motoring Awards 2006 Indigenous design of the year OVERDRIVE Awards 2006 Design of The year 2006-Two wheeler BBC Top Gear design awards 2006
Design of the Year- Concept Vehicles Top Gear design awards 2008
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Strategy:
CONSOLIDATION is the current theme at TVS Motor. In the intervening period that is, before new models are rolled out the company seems to be truing to refocus and offer potential customers more choice with the launch of new variants under the existing badges. The new variants have been fine-tuned based on customer feedback. They will attempt to offer more value to the customer, even as competitors have been nibbling away at the companys market share. The new variants are basically spruced up versions of bikes that have either been performing below expectations or attracting customers only in specific markets. So, the obvious two to get the cosmetologist treatment are the TVS Victor GX and the Star. The 110cc Victor GX was not finding many takers from either the 100cc or the 125cc segments. Designed to attract the entry-level bike buyer interested in a bit more of power and style, the Victor GX (and for that matter the GLX) has not been able to stir up the same level of interest among potential customers that the original Victor had managed to do. Now, TVS is replacing the Victor GX with newly developed Victor Edge, and the principal change is the heart transplant. The old 110cc engine has been hauled out and a slightly tweaked version of the GLXs 125cc engine has been in its place. The new, fine-tuned 125cc engine delivers a higher 9.2 bhp of peak power against the 8.1 bhp that the earlier 110cc engine managed.
The extra power should give the Edge an advantage in the premium entry-level bikes category. However, TVS has not chosen to replace the four-speed gearbox with a Fivespeed shifter, a feature that more bikes in this segment want as part of the package.
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The Victor Edges engine performance has been aided by a roller cam follower for reducing friction losses, and this is expected to improve fuel-efficiency. The engine also features larger valves and a reworked air-box for better sir induction. Overall, the changes boost peak torque to a high 10 Nm at a low 4,000 rpm. The Edge also features changes to the chassis, including an increased wheelbase and a new box section swing arm for greater stability and better maneuverability, handling and ride. The Edges wheelbase has been increased from 1,200mm to 1,240mm, and comes with gas filled shock absorber at the rear. The other additions are optional alloy wheels and disc brakes, new dual tone side panel stickers with five color theme options, enhanced grip levers for better feel, and slightly reworked switchgear that feels more study and reliable. The Edge is priced at Rs. 40,990 (ex-showroom, Chennai). Along with the launch of the Victor edge, TVS has unveiled a new version of the companys barebones, entry-level 100cc bike. The Star (spelt as StaR) had replaced TVS long standing two-stroke entry-level bike series the erstwhile Max 100 and Max 100R last year. After the launch of the Star DLX, the slightly jazzed-up version of the basic stripped down model, the TVS Star City, launched earlier this month, will now attempt to offer
the entry-level biker who wants to continue to stick within the bounds of this segment, a bit more style and finish.
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The Star City will target a potential, fuel-efficiency conscious 100cc bike buyer who live in the city and will be willing to pay a marginally higher price for more features and better looks and finish quality. With that target audience, the bike is being offered with a new headlamp fairing and halogen bulb combo, easy-to-read instrumentation with a new blue backlight, push-cancel indicator switches, new spring shock absorbers with a hand-operated pre-load adjustment lever and a new sporty silencer and heat shield combo that feature the same diagonally chopped-off design that Yamaha first brought to the market. Seat width on the Star City has also been increased slightly to improve ride comfort for long distance travel. The roller cam follower technology that TVS first adopted in the Centra has been inducted into the Star City for friction reduction and increased mileage. The bike will also sport a new, more rigid, reinforced chassis frame and wider three-inch tyers at the rear for improved stability and road holding. Dual tone colors are also being offered and TVS will soon launch a new advertising campaign for all its three new variants-Sciity Pep+, Victor Edge and the Star City. There was a time, not long ago, when a two-wheeler meant a Bajaj Chetak or an LML Vespa. In the past five years or so, sales of motorcycles have outstripped sales of nearly all other two-wheelers.
Consumer preferences have shifted in favour of motorbikes and though this is partly related to price factors, it is also due to the fact that motorcycles are actually being seen as better vehicles than the heavy and unwieldy geared scooters.
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The sales tax rationalization that took place in the 2001 budget resulted in scooters becoming more expensive than before. In addition the government began to enforce strict Euro-emission norms which forced scooter manufacturers to install catalytic converters in existing vehicles or to go in for four-stroke engines to reduce pollution, thus adding to the costs of scooters. But, fortuitously, motorcycles were already in tandem with these new norms. Motorcycle, being more suited for commuting than any other vehicle, combines a variety of factors such as comfort, ability to handle bad roads and intrinsic stability. All this makes it extremely suitable for the Indian market. Here comes gearless but, curiously enough, in the past one year the scooter has not only back, but is surging ahead in sales-and this time it is sleeker, lighter and, most importantly, without gears. Indeed, in a number of B and C cities and small towns across India, women and teenagers are taking to gearless scooters like ducks to water. Its easy to see why. Gearless scooters are light and easy to handle, have sufficient compartments to carry goods and go easy on fuel, much like mopeds, with their almost legendary fuel-saving ability. In fact, in recent times, auto industry experts say there has been a discernible shift of buyers from mopeds to gearless scooters as the latter cost just a coupe of thousand more and come with sturdier bodies and better looks.
Around two year ago when sales of geared scooters started falling, a number of companies led by Honda Motor and Scooters India, which did not have a motorbike model in the market, launched gearless scooters in an effort to grow this segment.
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The gearless scoters segment (75-125 cc) comprises four major players: Honda with the Active and the Dio; Kinetic with the Zoom and the Nova; Bajaj with the Sunny and the Saffire; and TVS with the Scooty.
Future Focus
In the future TVS Motor Company will be one among the top two 2 wheeler companies in India and one among the top five 2-wheeler companies in Asia. We will have profitable operations overseas, especially in Asian markets, capitalizing on our expertise in the areas of manufacturing, technology and marketing. The Company will hone and sustain its cutting edge of technology by constant benchmarking against international leaders. TQM will be a way of life and guide all our endeavors.
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PART 3
COMPANY PROFILE
COMPANY PROFILE
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TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the TVS Group of companies engaged in the manufacturing of almost all kinds of automotive components, two wheelers and a few other industrial products. TVS Group was established in 1911 by Shri. T.V. Sundaram lyenger. As one if Indias largest industrial entities it epitomizes Trust, Value and Service. TVS Motor Company Limited, the third largest two-wheeler manufacture. In India and among the top ten in the world, with annual turnover of more than $ 1 billion in 2006-2007, and is the flagship company of the $ 4 billion TVS Group. The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 300 thousand units a year. The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll out of TVS 50, Indias first two-seater moped that ushered in an era of affordable personal transportation. For the Indian Automobile sector, it was a break through to be etched in history.
TVS Motor Company is the first two-wheeler manufacture in the world to be honored with the hallmark of Japanese Quality The Deming Prize for Total Quality Management.
TVS Motor Company Limited is one of the largest two-wheeler manufactures and also among the fastest growing companies in the country. It is the largest manufacturer of sub 100cc (50cc, 60cc & 70cc category) 2-wheeler in the world. It has the unique distinction of having sold nearly 4 million the highest ever in India. It exports its range of products to 17 countries worldwide. Its unrelenting pursuit of customer
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satisfaction in all aspects if manufacturing of 2-wheeler is reflected in over 6 million satisfied owners of mopeds, motorcycles and scooters. Its 4000 highly motivated employees manufacture high quality vehicles from two manufacturing plants in Hosur and Mysore, with a wide dealer network of around 410. TVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. They at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration.
Vision of the company

We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers.
TVS Group Companies

Sundaram Brake Linings Sundaram Fastners Southern Roadways Sundaram Finance Sundharams Private Limited
COMPANY PROFILE
Name of the Company Address of the company Year of Establishment : GUIAPPANNAVAR AUTO LTD : GUIAPPANNAVAR AUTO LTD Vidhy nagar Bailhongal-591102 : July 1998
Management Profile
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Managing director and Chairman Sales Manager Service Station Manager Office staff Sales Executives
Mr. R.M .Patil Mr. Mustaq Mr. Sanjeev H
1) Mr. Asif 2) Mr. Mahesh
Work shop Supervisor Cashier Receptionist Store keeper Mechanics
1)Mr. Laxmikanth 2)Mr. Chandru Mr. Lingappa Miss. Roopali Miss. Savitri 1) Umesh 2) Madan 3) Madhu 4) Girish
Departments
Sales department: This department of the sales manager under whom are sales executives. The sale executives are the people who help the customers to provide the necessary information regarding their product. They are the key people who convince the customers to buy their product. This department is responsible for the sales of their product.
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Spares Department: Spares department consist of a manager who looks after all the transaction carried out in the spare department. This department holds the spares of the TVS bikes. Under the manager they are employees who are responsible for the carrying out the sales of the spares and maintaining the records of the transactions. Accounts department: This department also consists of manager under whom there are other accountants working. This department is responsible for maintaining the financial transactions carried out within the organization. Maintaining the financial transactions, during the duay are to be recorded by the accounts department. Pre-delivery inspection: This department consists of a PDI in charge under whom there are technician working. The department is the responsible for checking the bike and making it ready before the delivery is made.
Work station: This department is responsible for the maintenance and servicing of the bikes. In this department there is a service manager, under whom are supervisors or service advisors. Under the supervisor are the technicians who service the bikes that have come for servicing. There are the departments within the organization who have to report to the exdirector of the organization.
PART 4 BABASAB PATIL

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RESARCH METHODOLAGY
Objective of the study: To know the impact of advertisement on its customer To advice appropriate advertising methods and means to Gulappanavar Motors Company
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To know which advertisement of TVS bikes is more effective on TV To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company To know to what extent advertisement helps in increasing sales
Scope of the study:

To know the impact of advertisement on its customer To know which source of advertisement that suits the organization
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To know to at what extent advertisement helps in increasing sales To know customers perception towards advertisement strategy implemented. To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company
Methodology
SAMPLING
Selection of Sample BABASAB PATIL

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Sampling allows us to concentrate our attention upon relatively small number of people and hence devote more energy to ensure that the informational collected from them is accurate POPULATION People from Bailhongal city SAMPLE FRAME All the existing customer of TVS bike and potential customer SAMPLE SIZE 100 Units SAMPLE METHOD Convenience and judgmental sampling.
DATA COLLECION APPROACH:
Primary Source: Questionnaire Unstructured interview Secondary Source: Company data through Internet Organization Report
PART 5
Analysis and Interpretation: Page 41
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Analysis and Interpretation:
01] I bought /would like to buy TVS bike because of
I bought/would like to buy TVS bike because of Frequency 19 39 12 30 100 Percent 19.0 39.0 12.0 30.0 100.0 Valid Percent 19.0 39.0 12.0 30.0 100.0 Cumulative Percent 19.0 58.0 70.0 100.0
Valid
Advertisement Low price Bramd name Fuel Maintenance Total
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I bought/would like to buy TVS bike because of

50
40 39 30
30
20
Fre q ue ncy
19 10 12
0 Advertis eme nt Low price B ramd name Fuel Maintenance
I bought/would like to buy TVS bike because of
19 respondents say they bought/like to buy TVS bike because of Ads 39 respondents say they bought/like to buy TVS bike because of Low price 12 respondents say they bought/like to buy TVS bike because of Brand name
30 respondents say they bought/like to buy TVS bike because of Fuel Maintenance
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02] Are you aware of any other Dealers of TVS bike in Bailhongal?
Are you aware of any other Dealers of TVS bike in Bailhongal?

Frequency 72 28 100 Percent 72.0 28.0 100.0 Valid Percent 72.0 28.0 100.0 Cumulative Percent 72.0 100.0
Valid
yes no Total
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80 72 60
40
Frequency
28
20
0 yes no
The graph reveals that 72 respondents are aware of others dealers and distributors of TVS
bikes in Bailhongal and 28 are not aware. This means that awareness level of TVS bikes in Baihongal is high but there is scope for further improvement.
03] Through which source of advertisement did you know about above dealers?
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Through which source of advertisement did you know about above dealers? Frequency 20 40 9 10 14 7 100 Percent 20.0 40.0 9.0 10.0 14.0 7.0 100.0 Valid Percent 20.0 40.0 9.0 10.0 14.0 7.0 100.0 Cumulative Percent 20.0 60.0 69.0 79.0 93.0 100.0
Valid
Road shows News paper Fairs TV ads Sales person Hoardings Total
30 28
20
20
14 10
15
Frequency
9 7 7
0 R ad s w o ho s N s ew paper Fairs T A V ds Leaflets Sales P o ers ns H ardings o
20
respondents say they know the dealers through the Road shows
40 respondents say they know the dealers through the News paper 9 respondents say they know the dealers through the Fairs 10 respondents say they know the dealers through the TV ads
BABASAB PATIL
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14 respondents say they know the dealers through the Sales person 7 respondents say they know the dealers through the Hoardings
04] Do you watch /read advertisement?
BABASAB PATIL
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Do you w atc h /r ead ad vertis emen t? C u mu lative Freq ue ncy Percen t Valid Pe rce nt Percen t 85 8 5.0 85.0 85.0 15 1 5.0 15.0 1 00.0 10 0 1 00 .0 10 0.0
Valid
yes no Total
Do you watch /read advertisement?

100
80
85
60
40
Frequency
20 15 0 yes no
Do you watch /read advertisement?
The graph shows that 85 advertisement, and
respondents likes to read /watch the
15 not likes to read /watch the advertisement.
05] Which news paper you prefer reading?
BABASAB PATIL
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Which news paper you prefer reading? Frequency 50 21 7 5 17 100 Percent 50.0 21.0 7.0 5.0 17.0 100.0 Valid Percent 50.0 21.0 7.0 5.0 17.0 100.0 Cumulative Percent 50.0 71.0 78.0 83.0 100.0
Valid
Tarun Bharat Vijay Karnataka Deccan Herald Prajawani The Times of India Total
W hich news paper you prefer reading?

60 50
50
40
30
Frequency
20
21 17
10 7 0 T arun Bharat V ijay Karnataka D eccan H erald P rajaw ani 5 T T es o India he im f
W hich news paper you prefer reading?
50
respondents say they Prefer to read Tarun Bharat
21 respondents say they Prefer to read Vijay Karnataka 7 respondents say they Prefer to read 5 respondents say they Prefer to read 17 respondents say they Prefer to read Deccan Herald Prajawani The Times of India
06] Have you come across any ads of GUIAPPANNAVAR AUTO LTD in news paper which you read?
BABASAB PATIL
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Have you come across any ads of Gulappanavar Auto LTD in news paper which you read? Frequency 35 65 100 Percent 35.0 65.0 100.0 Valid Percent 35.0 65.0 100.0 Cumulative Percent 35.0 100.0
Valid
yes no Total
Have you come across any ads of gulappanavar auto in news paper which you?
70 60 50 40 30 20 10 0 yes no 35 65
Frequency
The graph shows that 65 respondents have not seen any ads GUIAPPANNAVAR AUTO LTD of TVS motors in news paper , and 30 respondents have seen the ads
07] Which ad of TVS does you like in TV?
BABASAB PATIL
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Which ad of TVS does you like in TV? Frequency 6 40 5 25 20 4 100 Percent 6.0 40.0 5.0 25.0 20.0 4.0 100.0 Valid Percent 6.0 40.0 5.0 25.0 20.0 4.0 100.0 Cumulative Percent 6.0 46.0 51.0 76.0 96.0 100.0
Valid
Victor GL Scooty pep Star city Flame Apache TVS star Total
W ich a of T S does y lik in T ? h d V ou e V

5 0
4 0
4 0
3 0 2 5 2 0 2 0
Frequency
1 0 6 0 V to G ic r L S o ty p p co e 5 S rc ta ity F m la e A a he pc
4 T Ss r V ta
W ich a of T S d s you lik in T ? h d V oe e V
respondents say they like advertisements of Victor GL bike
40 respondents say they like advertisements of Scooty pep 5 respondents say they like advertisements of Star city bike Page 51
BABASAB PATIL
25 respondents say they like advertisements of Flame bike 20 respondents say they like advertisements of Apache bike 4 respondents say they like advertisements of TVS star bike .
08] I like ad of above, because of
BABASAB PATIL
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I like ad of above, because of Frequency 50 33 12 5 100 Percent 50.0 33.0 12.0 5.0 100.0 Valid Percent 50.0 33.0 12.0 5.0 100.0 Cumulative Percent 50.0 83.0 95.0 100.0
Valid
Celebrities Humor Action Thriller Total
I lik a of a ov b u of e d b e, eca se
6 0
5 0
5 0
4 0
3 0
3 3
Frequency
2 0
1 0
1 2 5 C le ritie e b s H o um r A tio c n T hrille r
I lik a of a ove b ca se of e d b , e u
50 respondents say they like advertisements because of celebrities. 33 respondents say they like advertisements because of Humor. 12 respondents say they like advertisements because of Action. 5 respondents say they like advertisements because of Thriller.
09] After watching the ads what were your reactions
BABASAB PATIL
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A r w tching the a w t w re yo re ctio fte a ds ha e ur a ns F requency 19 2 1 2 0 3 3 7 100 P ercent 19.0 2 1.0 2 0.0 3 .0 3 7.0 100.0 V alid P ercent 19.0 2 1.0 2 0.0 3 .0 3 7.0 100.0 C ulative um P ercent 19.0 40.0 60.0 63 .0 100.0
V alid
C alled the dealer V the dealer isit G athered m ore inform ation from friends/ others B se the internet row N action o T otal
At r w t h gt ea sw a w rey u re cio s f e ac in h d h t e o r a t n
4 0 3 7 3 0
2 0
Frequency
1 9
2 1
2 0
1 0
0 C lle t ed a r a d h e le V it t ed a r is h e le G t e dm rein rm ah re o fo
3 N at n o cio B w et eine e ro s h t rn t
Ae w t h gt ea sw a w rey u re cio s f r ac in h d h t e o r a t n t
After watching the add 14 respondents preferred to call the dealer. 21 respondents preferred to visit the dealer. 20 respondents preferred to gathered more information from friends/others. 3 respondents preferred to browse the internet
37 respondents did not take any Action.
10] Have you seen any Hoardings of GUIAPPANNAVAR AUTO LTD in Bailhongal?
BABASAB PATIL
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Have you seen any Hoardings of Gulappanavar auto baihongal? Frequency 30 70 100 Percent 30.0 70.0 100.0 Valid Percent 30.0 70.0 100.0 Cumulative Percent 30.0 100.0
Valid
yes no Total
Have you seen any Hoardings of Gulappanavar auto in bailhongal?

80 70 60
40
Frequency
30
20
0 yes no
Have you seen any Hoardings of Gulappanavar auto bailhongal?
The graph shows that 70 respondents have not seen any Hoarding of, GUIAPPANNAVAR AUTO LTD and 30 respondents have seen the Hoarding.
11] I would buy at above dealers point because
BABASAB PATIL
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I would buy at above dealers point because Frequency Valid The sales people are good Quality of service and responsive is very good Easy finance assistance is available After sales, service is good Total 39 14 10 37 100 Percent 39.0 14.0 10.0 37.0 100.0 Valid Percent 39.0 14.0 10.0 37.0 100.0 Cumulative Percent 39.0 53.0 63.0 100.0
I w u b y a a o e d a rs p t b ca se o ld u t b v e le oin e u
5 0
4 0 3 9 3 0 3 7
2 0
Frequency
1 0
1 4 1 0
0 T s le p o lea he a s e p re Q lity o s rvic a ua f e e E s fina ea s ta ay nc s is A r s le , s rvic fte a s e e
I w ld b y a a ove d a rs p t b ca se ou u t b e le oin e u
39 respondents say they would buy at mentioned dealer because sales person are good
BABASAB PATIL
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14 respondents say they would buy at mentioned dealer because quality of service is very good 10 37 respondents say they would buy at mentioned dealer because easy finance is respondents say they would buy at mentioned dealer because after sales available service is good .
BABASAB PATIL
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12] Which sources of advertisement according to you would be more effective in Bailhongal city for sale of bikes?
Which sources of advertisement according to you would be more effective in

Bailhongal city for sale of bikes? Frequency 14 28 9 7 15 7 20 100 Percent 14.0 28.0 9.0 7.0 15.0 7.0 20.0 100.0 Valid Percent 14.0 28.0 9.0 7.0 15.0 7.0 20.0 100.0 Cumulative Percent 14.0 42.0 51.0 58.0 73.0 80.0 100.0
Valid
Road shows Newspaper Fairs TV Ads Leaflets Sales Persons Hoardings Total
W hich sources of advertisem according to you would be m ent ore effective

30 28
20
20
14
15
Frequency
10 9 7 7
0 Ro sho ad ws Newspaper Fairs TV Ads Leaflets Sales Perso ns Ho ardings
Which sources of advertisement according to you would be more effective
The graph shows that:
BABASAB PATIL
Page 58
14 respondents feel that the road shows would be more effective in Bailhongal for the sale of bikes. 28 respondents say newspaper would be more effective. 9 respondents say fairs would be more effective. 7 respondents say TV ads would be more effective. 15 of the respondents say leaflets would be more effective. 7 of the respondents say sales persons would be more effective. 20 of the respondents say Hoardings would be more effective
BABASAB PATIL
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PART 6
FIDINGS,SUGGESTIONS AND CONCLUSION BIBLOGRAPHY.
BABASAB PATIL
Page 60
FINDINGS
The criteria on the basis of which respondents bought TVS bike is low price as said by 39% of respondent , followed by fuel efficiency is 30% 72% respondents said they are aware of other dealers/distributors of TVS bikes in Bailhongal , 28% respondents are not aware Sources through which respondents came to know about GulappanavarTVS MOTORS o Road shows o o o o Newspaper Fairs TV ads Sales person 20% 40% 9% 10% 14% 7%
o Hoardings
85% respondents watch/read ads everyday and 15% respondents
dont watch/read ads everyday 50% respondents prefer reading Tarun Bharat and 21% respondents
prefer reading Vijay Karnataka ,17% respondents prefer reading The Times of India
65% respondents has not come across Bailhongal TVS ads in news paper and 35% come across ads in news paper 40% respondents like Scotty pep ad in TV and 25% respondents like flame followed by 20% respondents like Apache
BABASAB PATIL
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50% respondents like the above ad in TV because of celebrities , 33% respondents like because of humor After watching the ad 19% of the respondents preferred to called the dealer, 20 % of the respondents preferred to gathered more information from friends/others,37% respondents has not taken any action 70% respondents have not seen the hoardings of, GUIAPPANNAVAR AUTO Vidhya Nagar in Bailhongal only 30% respondents have seen the hoardings 14% of the respondents feel that the road shows would be more effective in Bailhongal for the sale of bikes, 28% of the respondents say newspaper would be more effective, 7% of the respondents say TV ads would be more effective,20% of the respondents feels hoardings are more effective
BABASAB PATIL
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CONCLUSION
GUIAPPANNAVAR AUTO is an only TVS bike showroom in Vidhya Nagar in Bailhongal TVS two wheeler is a well known two wheeler manufacturing company in India. TVS Victor and Apache are the most technically sophisticated bikes. TVS pep, TVS pep Wimbledon is the most demanding bike. TVS Flame is the new launched bike Gulappannavar auto established on July 1998.It has record of selling more than 1200 bikes in short period of time .It offers better service to satisfy every customer
BABASAB PATIL
Page 63
Recommendation
1) Newspaper is the media through which most of the customer could know about GUIAPPANNAVAR AUTO. So company should emphasis on this mean of advertisement so as to create awareness 2) To make ads effective company should use celebrities in ads and there should be action and thrill in ads that attracts viewer 3) Company can think of installing hoarding n prime locations for the visibility 4) The company should spend more on advertisement that is news paper, hoardings, road shows, local TV spot networks. The company should try to attract the attention of the customer towards the advertisement 5) Gulappanavar TVS motors should involve as many as financial partners for easy finance assistance to the customer 6) Gulappanavar TVS motors can still improve the quality of service offered to the customer
BABASAB PATIL
Page 64
Annexure:
QUESTIONNAIRE
Dear Sir / Madam, A STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLIMENTED BY GUIAPPANNAVAR AUTO LTD COMPANY TO INCREASE SALES. 1] Which TVS bike do you own? ________________________________________________________________
2] I bought/would like to buy TVS bike because of a) Advertisement b) Low price c) Brand Name d) Fuel Maintenance
3] Are you aware of any other Dealers of TVS bike in Bailhongal?
BABASAB PATIL
Page 65
Yes
No
If Yes, which _________________________________________________
4] Through which source of advertisement did you know about above dealers? a) Road shows b) News paper c) Fairs d) TV ads e) Sales person f) Hoardings 5] Do you watch /read advertisement? Yes No
6] Which news paper you prefer reading?
BABASAB PATIL
Page 66
a) Tarun Bharat b) Vijay Karnataka c) Deccan Herald d) Prajawani e) The Times of India 7] Have you come across any ads of Gulappanavar TVS MOTORS in news paper which you read? Yes No
8] If yes which TVS bike did you see in the advertisement?
BABASAB PATIL
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9] Which ad of TVS does you like in TV? a) Victor GL b) Scooty pep c) Star city d) Flame e) Apache
10] I like ad of above, because of a) Celebrities b) Humor c) Action d) Thriller
11] After watching the ads what were your reactions a) Called the dealer
BABASAB PATIL
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b) Visit the dealer c) d) e) Gathered more information from friends/ others Browse the internet No action
12] Have you seen any Hoardings of Gulappanavar TVS MOTORS in Bailhongal? Yes No
13] In future if you would like to buy TVS bike where would you buy it in Bailhongal
____________________________________________________________
14] I would buy at above dealers point because a) The sales people are good
BABASAB PATIL
Page 69
b) Quality of service and responsive is very good c) d) Easy finance assistance is available After sales, service is good
15] Which sources of advertisement according to you would be more effective in Bailhongal city for sale of bikes? a. Road shows b. Newspaper c. Fairs d. TV Ads e. Leaflets f. Sales Persons g. Hoardings
BABASAB PATIL
Page 70
BIBLIOGRAPHY BOOKS Marketing Management by Philip Kotler Marketing Research WEB SITES
www.google.com www.tvsmotors.com
By Naresh Malhotra
BABASAB PATIL
Page 71

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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

PART 6 FIDINGS,SUGGESTIONS AND CONCLUSION ANNEXURE BIBLOGRAPHY.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

The major products Motorcycles

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Need for study

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Scope of the study:

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Methodology: SAMPLING Selection of Sample

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

dont watch/read ads everyday

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

50% respondents prefer reading Tarun Bharat and 21% respondents

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Product Registered & Head Office

Venu Srinivasan T.K.Balaji T. Kannan N. Ganga C.R.Dua H. Lakshmanan T. R. Prasad K.S.Bajpai

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

K.N. Radhakrishnan S. G. Murali T.S.Rajagopalan

President Sr.Vice President Finance Secretary

The major products Motorcycles

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Spectra Dx (150 cc) Spectra Ax (150 cc)

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

TVS Apache: 4-Stroke, 150cc high performance motorcycle.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

TVS Scooty: 4-Stroke, 90cc scooterette for the new generation.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

TVS Centra: 4-Stroke, 150cc premium performance motorcycle.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

TVS Flame (125 cc,ccvti technology)

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Subsidiaries of TVS Group :

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Supply Chain Management

Quality is the way of life BABASAB PATIL

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Rebuilding Quake Hit Villages BABASAB PATIL

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Education and literacy

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Vision of the company

TVS Group Companies

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Mr. R.M .Patil Mr. Mustaq Mr. Sanjeev H

1) Mr. Asif 2) Mr. Mahesh

Work shop Supervisor Cashier Receptionist Store keeper Mechanics