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  • Cosumer Prof of Big Bazar

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    Khushbu Gandhi
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    The document summarizes a study on consumer profiling and behavior at a major Indian retail chain. The study aims to analyze how consumer behavior is influenced by demographic, psychographic, and behavioral factors like promotional offers. It also seeks to understand customer reactions to loyalty programs and their impact on purchase decisions. Key findings indicate issues with product availability, pricing, and delivery for certain categories. There are also alarming factors like a lack of positive employee attitude and responsiveness.

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    consumer profile survey of big bazar

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    Cosumer Prof of big bazar

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    The document summarizes a study on consumer profiling and behavior at a major Indian retail chain. The study aims to analyze how consumer behavior is influenced by demographic, psychographic, and behavioral factors like promotional offers. It also seeks to understand customer reactions to loyalty programs and their impact on purchase decisions. Key findings indicate issues with product availability, pricing, and delivery for certain categories. There are also alarming factors like a lack of positive employee attitude and responsiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views7 pages

    Cosumer Prof of Big Bazar

    Uploaded by

    Khushbu Gandhi
    The document summarizes a study on consumer profiling and behavior at a major Indian retail chain. The study aims to analyze how consumer behavior is influenced by demographic, psychographic, and behavioral factors like promotional offers. It also seeks to understand customer reactions to loyalty programs and their impact on purchase decisions. Key findings indicate issues with product availability, pricing, and delivery for certain categories. There are also alarming factors like a lack of positive employee attitude and responsiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Consumer Profiling

    Presented By:

    Hardik Shah & Riktesh Gupta

    Overview
    It is one of the biggest retail chain in India. Promoted by Pantaloons Retail India Ltd Product range of more than 165000 Different offers at different intervals

    Value Pricing

    Research Objective
    To analyse the behaviour of consumer in buying of product. Analysing the factors by which behaviour is influenced. To find out customers reactions to various loyalty programs and change in their purchase decision due to these programs. To carve the expectation of customer in the form of retailer.

    Variables
    Demographic Psychographic

    Behavioural factors
    Promotional Offers

    Wide range

    Apparels
    Lack of availability of Brands. Absence of Product Profiling Out-dated fashion clothes High Pricing.

    Home Decor
    Good product placement Attractive pricing Guaranteed wood stock Absence of proper product delivery Lack of customer importance given than what customer expects.

    Alarming Factors
    Lacking of positive attitude in Employees Irresponsiveness of manager Customer grievances are not dealt properly Apparel section lacks proper product placement

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