SYNOPSIS FOR A Study on Customer Satisfaction towards Organised and Unorganised Retailing

Dissertation submitted in partial fulfilment of the requirement for the Award of the degree of MASTER OF BUSINESS ADMINISTRATION Of BANGALORE UNIVERSITY

By IMRAN PASHA Reg.No.11JJCMA031

Under the guidance of Prof Sen. B. Mathews

DEPARTMENT OF MANAGEMENT STUDIES KRISTU JAYANTI COLLEGE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Bangalore University) K.Narayanapura, kothanur Post, Bangalore

TITLE OF THE STUDY A Study on Customer Satisfaction towards Organised and Unorganised Retailing

STATEMENT OF PROBLEM
The research conducted would help to identify the difference between organized and unorganized retailing and factors involved in the achievement of customer delight and retaining the customer.

OBJECTIVES OF THE STUDY

To study the customer attitude towards the modern retailing. To study the satisfaction level of customers towards unorganized retailing and organized retailing. To find the influence of the ambience on customer perception. To study the challenges each (organized retail & unorganized retail) are posing against the other To know the value added services provided by organized and unorganized retailing.

RESEARCH METHODOLOGY
Descriptive research will be used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The data will be collected from both primary and secondary sources. Convenient sampling will be employed in arriving at the sample size. In collecting primary data questionnaire will be distributed to customers and store owners and secondary data will be collected from journals, websites and books. For analyzing the data statistical tool like chi-Square techniques will be used which investigates the relationships between variables.

SAMPLING
Sample is the fraction of the population; sampling is a technique or a method of selection of samples. This research is adopted the most appropriate sampling technique for research that is Simple Random Sampling technique. According to the simple random sampling method it is assumed that entire population is homogeneous and the samples are selected in such a way that each and every unit in the population has equal chance of occurrence or equal probability of occurrence. In other words the sampling units are selected randomly. Since random sampling implies equal probability to every unit in the population, it is necessary that the selection of the sample must be free from human judgment.

a) Sample Size Total sample size is 100. The samples will be taken at various places in Bangalore i.e commercial street, Hennur cross & Kothanur.

b) Tools and Techniques for Collection of Data The research tool has a well-structured questionnaire designed to obtain specific information about defined objectives. The questions will be asked in a particular order to maintain proper and orderly flow of information.

c) Primary Data Primary data will be collected from the primary sources i.e. consumers through personal interview and questionnaire methods respectively.

d) Secondary Data This data would be obtained from the company reports, magazines, internet, business reviews, and books of marketing etc.

CHAPTER SCHEMES
Chapter 1: Introduction This chapter includes the introduction to the topic consumer perception towards organized and unorganized retail sector.

Chapter 2: Research Design This chapter includes the statement of problem, objectives of the study, scope of the study, research methodology, and limitations of the study.

Chapter 3: Profiles This chapter includes the profile of the world economy, Indian economy and Retail Industry.

Chapter 4: Consumer perception towards organized and unorganized retail sectorAn analysis. This chapter includes the analysis of customer perception towards various factors like price, ambience, No. of Respondents of visit, effect of advertisements. The analysis was done using statistical tools to find the perception of the consumers towards the organized and the unorganized retail sector.

Chapter 5: Summary of Findings, Conclusion & Suggestions Summary of findings were elicited, conclusions were drawn and suggestions were made in this chapter.