QUESTIONNAIRE

Q: 1) Who is your current mobile phone service provider? o o o o Airtel Vodafone BSNL Idea

o Reliance

Q: 2) Which of the following information source/s have you used for the purchase of mobile service? o News paper o T.V. o Internet o Friends o Other __________________ o Magazines o Mobile phone retailer

Q: 3) How many years have you been using the current mobile phone services?

o o o o

1 year 2 years 3 years More than 3 years

Q: 4) How many different mobile phone service providers have you had in the past?

o o o o

1 2 3 None

Q: 5) Do you have a postpaid or a prepaid relationship?

o Prepaid

o Postpaid

Q: 6) If you are permitted to retain the current mobile phone number that you have, would you change your current mobile phone service provider? o Yes o No

Q: 7) If so, which brand would you select? (Select only one) o o o o o Airtel Vodafone BSNL Idea Reliance

Q8 .What type of call you make the most? o o o o STD Local (on-net) or (of-net) ISD VAS

Q: 9) Rate the importance of following factors on 5 point scale in a mobile service provider.

Very Poor Price Quality of (connectivity) Varieties of offered Availability in service products different

Poor

Average

Good

Excellent

states (roaming)

Q: 10) Rate the importance of price on a 5 point scale in the following brands.

Very Poor Airtel Vodafone BSNL Spice/Idea

Poor

Average

Good

Excellent

Q: 11) Rate the importance of quality of service on a 5 point scale for the following brands. Very Poor Airtel Vodafone BSNL Spice/Idea Poor Average Good Excellent

Q: 12) Rate the importance of availability in different states on a 5 point scale for the following brands. Very Poor Airtel Vodafone BSNL Spice/Idea Poor Average Good Excellent

Q: 13) Rank the following factors(from 1-4)according to your Perceptionfor a particular factor 1 for most preferred and 4 for least preferred? Airtel Network Call Cost Customer Care Dealers Vodafone BSNL Spice/Idea

PERSONAL INFORMATION Name: _______________________ Gender: o Female Address:_____________________ _ _______________________ _ Contact No.__________________ Male o