Gii thiu c hi u t Ting Anh vi coffee shop Ch vi mt khon ph hng thng, cc hi vin c th gh qua t th 2 n CN t 5 gi n 10 gi ti hc ting Anh qua cc cu chuyn

n v hi thoi. Ta c th so snh m hnh kinh doanh ca mnh nh m hnh hi vin vin ca cu lc b th dc. Ti y, khng cn ng k tham gia vo mt thi gian c nh m ngi tham gia c th ti bt k lc no khi
1. Php l: Sn phm/dch v c ph hp vi lut php?

Chin lc pht trin kinh t - x hi ca t nc hoc chin lc pht trin sn xut kinh doanh dch v ca ngnh, ca c s NH HNG PHT TRIN KINH T - X HI, I MI M HNH TNG TRNG, C CU LI NN KINH T 2010-2020: Ni dung 4: Pht trin mnh cc ngnh dch v. 2. Nhu cu th trng: Liu sn phm/dch v ti nh ra mt c tha mn nhu cu th trng? - Sn phm ung:

- Ting Anh ni ring v ngoi ng ni chung ang dn tr thnh tm phiu thng hnh trn con ng hi nhp. Nng cao trnh ngoi ng ti cc trung tm l mt vic lm tng i n gin v kh thi bi hin nay s lng v cht lng ca cc c s ny ang c ci thin mt cch r rt. Khc vi nhng i tng khc, nh hc sinh - sinh vin, ngi i lm dnh phn ln thi gian ca mnh cho cng vic, nhu cu hc ting Anh ca ngi i lm cng phc v cho cng vic. Sau mt ngy lm vic cng thng v mt mi, ngi i lm cn mt lp hc ting Anh c khng kh hc tp thoi mi, sinh ng va c th c hiu qu hc tp cao va c th gip ngi i lm x stress. Ting Anh cho ngi i lm, ti sao? Khc vi nhng i tng khc, nh hc sinh - sinh vin, ngi i lm dnh phn ln thi gian ca mnh cho cng vic, nhu cu hc ting Anh ca ngi i lm cng phc v cho cng vic. Bi vy, vic hc ting Anh ca ngi i lm c nhng c trng rt ring. Tm l chung ca ngi i lm khi tham gia lp hc l s lu khng ng n ting Anh th s kh tip thu v theo kp mi ngi, c bit l vic tham gia cc lp hc i tr c ln nhiu i tng ngi hc, anh Sn (ngn hng Maritime bank) hi hc: C ln theo hc mt trung tm, lp c mi mnh gi nht, cn li ton cc bn ang i hc cn rt t tui, cc bn vn hay gi a mnh l ch, thc s rt kh ha ng. La tui khc nhau th tm l

tham gia lp hc cng s khc, dn n s tng tc v chia s kin thc s kh khn. Cha k ngi i lm s c lc cng vic qu bn hoc i cng tc, nn cn c mt chnh sch hc b bi ngh, bo lu kha hc tin li m bo theo ht c cc bi hc. Sau mt ngy lm vic cng v mt, th ngi i lm cn mt lp hc ting Anh c khng kh hc tp thoi mi, sinh ng c th c hiu qu hc tp cao, va c th hc va c th gip ngi i lm x stress. Ting Anh cho ngi i lm ra i nh th no? Vi phn ln ngi i lm, kin thc ting Anh hc c qua trng lp khng ng dng vo thc t giao tip v cng sm mai mt sau mt vi nm lm vic. Trong khi , ting Anh giao tip li ng vai tr v cng quan trng i vi cng vic, thm ch cn l cha kha thng tin trong s nghip ca i tng hc vin c th ny. V l do , d rt bn rn vi cng vic v gia nh nhng nhiu ngi i lm vn c gng dnh thi gian hc ting Anh. Tuy nhin, nhiu ngi u t rt nhiu thi gian hc nhng kt qu t c khng kh quan, khi ting Anh ng dng v cng rng ri m ngi i lm th cn ting Anh ting Anh phc v trc tip cho cng vic ca mnh. T , ting Anh cho ngi i lm ra i nh mt xu hng tt yu vi mong mun p ng nhu cu, nng cao kh nng giao tip ting Anh trong cng vic ca ngi i lm. Ngi i lm cn hc nhng g? Trong cng vic hng ngy, ngi i lm c th tip xc cc ti liu ting Anh, giao tip vi khch nc ngoi, vit email, bo co bng ting Anh, i cng tcK nng quan trng nht i vi ngi i lm l giao tip v k nng vit. Tuy nhin c th nghe ni v vit tt c th bt buc phi c mt vn t v ng php nht nh. C mt thc t hin nay ca nhng ngi hc ting Anh, khng ch ring ngi i lm, l kh nng giao tip. Mt v d rt in hnh l mt cu ting Anh c vit ra c th rt nhiu ngi hiu, nhng cng cu c ngi nc ngoi ni th li rt kh khn trong vic nghe - hiu. Vy vn kh khn y khng phi l t vng, m l kh nng pht m chun - nn tng ca nghe v ni ting Anh. Ngi i lm kh bn vi cng vic nn khng c nhiu thi gian, hn

na ngi i lm hc ting Anh s dng trong cng vic, nn ni dung hc cn c tp trung vo cc vn hu dng, ng dng trong cng vic hng ngy. V d nh tip khch th ni ting Anh nh th no, gii thiu sn phm dch v cng ty th ni ra sao, vit email bo co hoc tham gia mt cuc hp th s dng ting Anh nh th no. Sau mt thi gian hc ting Anh, mnh c cm gic quan trng nht trong ting Anh l rn luyn thng xuyn. Ngy no cng hc, mt cht cng c. Nhng khng nh bn tr by gi, tip xc vi ting Anh sm, hc rt nhanh. Chng ta ln, tip xc vi ting Anh tr hn, phn ln i lm. Thi gian hc ting Anh rt hn hp, khng th n trung tm, thiu gio trnh, hoc c gio trnh th ban m v nh cng kh mt mi, chng mun ng n na. Vy chng ta c th tn dng khong ngh gii lao, ngoi gi vi mt thi gian th gin cng caf v nhng cu chuyn, giao tip bng ting anh. Ai l khch hng tim nng? H u? KH tim nng ca DA ch yu l ngi i lm, ngoi ra phc v cho mi i tng c hng th sinh hot ting anh km theo hnh thc gii tr nh qun caf. D kin phm vi hot ng DA l qun HBT. Cng ty s gp phi nhng i th no? Trc tip hay gin tip? l i th tm a phng, quc gia hay quc t? S lng qun caf HN, khng k caf cc va h, l 86.127 ci. Tuy nhin m hnh ny cha c nhiu. Cht lng cc trung tm ngoi ng hin nay ang c ci thin mt cch ng k. Trung tm no cng c trang b cho lp hc ca mnh nhng trang thit b hin i nh iu ha nhit , TV, my chiu..., thm ch mt s ni, hc vin cn c lt Net free nng cao cht lng ting Anh ca mnh.Ngoi vic trang b c s vt cht, cc trung tm cng ch trng hn n cht lng dy hc. Gio vin bao gm c nhng ngi c kin thc su rng v kh nng s phm cao, c c nhng ging vin n t cc trng i hc danh ting ngi bn ng... Hin nay H Ni c 3 loi trung tm la chn: loi th nht l cc trung tm c uy tn nh Apolo, New Star, Hi ng Anh... Cht lng dy v hc ti cc trung tm ny kh tt. Nhng c th cm trong tay tm th hc vin ca Hi ng Anh hay Apolo khng h n gin bi hc ph ti y thng kh cao. Ti Hi ng Anh, mi kha hc trong vng 11 tun, mi tun 2 bui vi gi 270 USD

(khong hn 4 triu VND), nh vy mi bui hc khong 200.000 ng. V gi thnh cao nn s lng ngi ng k hc ti y khng nhiu. K n l nhng trung tm c gi thnh hp vi ti tin ca nhiu ngi hn nh LEC, trung tm ngoi ng UNESCO... Bn ch cn b ra trn di 1 triu ng l c th ng k hc mt kha hc ko di 3 thng. Cht lng ca nhng trung tm ny cng kh tt, gi thnh li r nn hin nay ang thu ht c rt nhiu ngi theo hc. Cn loi cui cng l nhng trung tm c m ra ti cc trng i hc v mt s trng cp 1,2,3. Nhng cc trung tm dng ny ang ngy cng t i v cht lng dy cng nh cc trang thit b hc tp u rt km, s lng ngi ng k hc cng gim i ng k. Bn cnh hnh thc hc trc tuyn cng ang ph bin nhng s hng khi hc tp v hin tng cu o ang xy ra, c bit v nhng ngi i lm vic gii hn thi gian l 1 tr ngi ln, mi trng hc tp cc trung tm c th k ph hp vs h, v vy m hnh kd trn y vn c kh nng c 1 v tr trong cc la chn b sung kin thc ngoi ng m ph hp v c tm l, thi gian v hiu qu. Sn phm ca ti khc bit vi cc i th ra sao? S khc bit ca m hnh KD ny vs cc trung tm, clb TA v TA trc tuyn chnh l khng gian m cho vic hc v ph hp hng ti i tng ngi i lm. Vic kt hp gia gii tr ( qun Caf) v t chc giao tip TA trong hot ng ca hng, nh k t chc cc party, event, cc ch TA vi khuynh hng t hc m cho cc khch hng s to tm l thoi mi, th gin cho h ng thi h tr vic hc TA v thc hnh c hiu qu hn. Liu cc sn phm c ng vng trc s thay i ca xu hng tiu dng? Sn phm c th ci tin ph hp vi tnh hnh mi hay khng? TA nag v s lun c nhu cu cao bi i hi ngh nghip cng nh nhu cu giao tip v hn ca con ngi, yu cu ca CV, hc tp, s hi nhp, c bit qu trnh trau di TA thng xuyn dv ngi i lm, nhiu tui m hn ch khi n vi cc trung tm hay TA online. Gi bn bao nhiu l thch hp? Liu vi gi c m bo li nhun v c khch hng chp nhn?

Ch vi mt khon ph hng thng, cc hi vin c th gh qua t th 2 n CN t 5 gi n 10 gi ti hc ting Anh qua cc cu chuyn v hi thoi. Ta c th so snh m hnh kinh doanh ca mnh nh m hnh hi vin vin ca cu lc b th dc. Ti y, khng cn ng k tham gia vo mt thi gian c nh m ngi tham gia c th ti bt k lc no khi thy thch. i vi th hi vin thng thng vi chi ph ng k l 59 Euro/thng, cc hi vin c th tham d mt bui hc ting Anh/tun. Vi th hi vin c bit l 99 euro/thng, hi vin c th tham gia bt k bui no trong thng nu c th. Cc bui hc ting Anh s do cc ging vin hoc khch mi l ngi Anh ph trch, c kinh nghim ging dy. Chi ph ny mi ch l c tnh, tuy nhin chc chn n s u i hn dv cc kha hc giao tip ca cc trung tm TA tm trung. Th 2 i tng hng ti chnh l ngi i lm v th chi ph ny hon ton c th dc chp nhn.

+ Mc tiu, nhim v u t Mc tiu: XD m hnh KD mang li hiu qu ti chnh ng thi to c ngoi ng tch cc cho XH. + V tr u tin ca hot ng u t : DA hot ng di hnh thc ca hng Caf kt hp vi m hnh cu lc b, tuy nhin do phcuj v i tng ng i lm nn vic b tr a im s la chn khu vc c nhiu cng ty, c quan lm vic. La chn a im l: .. 3/ Tng vn u t 1.000.000.000 vnd trong : + Vn u t vo ti sn c nh: 780.000.000vnd + Vn u t vo ti sn lu ng: 220vnd 4/ Cc ngun vn d tnh : + Vn t c: 650.000.000vnd + Vn vay: 250.000.000vnd + Vn khc: D phng: 100vnd 5/ c tnh hiu qu kinh t : + Cc ch tiu hiu qu ti chnh

+ Cc ch tiu hiu qu kinh t x hi a, Hiu qu kinh t: Vi mc chi ph vn vay c on 15-16% nm th li nhun c tnh tb nm l 900tr , t sut li nhun trn doanh thu xp x 30% >> DA t hiu qu kinh t. b, Hiu qu x hi: - Tng thm nng lc phc v ca nn kt: Tha mn nhu cu a dng cho cc bn SV, ngi i lm, clb TA kt hp vi thng mi DV. - To cng n vic lm cho 1 s ngi nht nh - ng gp thu kinh doanh, to hiu ng tch cc cho gio dc.