Radio Ad: Marking Scheme Media in Canadian Society Prof.

Jack Urowitz

Group's Name: February, 2009

Copy Quality: Did the words convey the message clearly? Did the style of language, i.e. colloquial,
conversational, academic, commercial, fit the context?
9-10 clear, concise and stylistically colourful
8 clear and stylistically appropriate
7 understood and stylistically appropriate
5 understandable, attempt at stylistic inflection
0-4 weak
10
Sound Environment: Did the music, sound effects and/or background soundscape contribute to the impact
of the message?
9-10 perfect complement to copy
8 enhances message
7 contributes to message
6 suitable background
5 thin
1-4 interferes or distracts from message 10
Overall Esthetic: Did the elements of the production, copy - soundscape - message, combine into a
seamless presentation?
9-10 equaled more than the sum of the parts
8 seamless production
7 complete production
6 parts mostly complementary
5 disparate parts 10
1-4 mostly unconnected or missing parts
Effectiveness of Message: Does the message fit the audience context presented? Do all the artistic elements
reflect the purpose? Is there a successful appeal to emotion, i.e. is it funny, sad, serious…?
18-20 strongly emotive and memorable
16-17 effective and memorable
13-15 effective
10-13 made the point
0-9 didn't completely come across 20
Final Grade: Penalties will be accrued for lack of professional polish including the items below.

Teacher copy of script not ready before presentation up to -5

Script not word-processed up to -5
Script not handed-in up to -10 50
Presentation seems unrehearsed up to -5
 Prof. Jack Urowitz

ts and/or background soundscape contribute to the impact

he audience context presented? Do all the artistic elements