MAJOR COMPETITORS

TAIYO have many competitors in the pet products industry. Direct competitors are wholesale dealers and manufacturers of elevated pet and complementary products such . They enjoy a market share of 40%.In our research, we identified two direct competitor that is not publicitly traded. Lal pet products,Hariyana Aquastar, Chennai. Souther indian aquaculture,Chennai.

They are dominanat pet product traders in India .They import pet products frpm china ,thailand ,u.s.a,germany,chec republic.They hold a market postion of around 60%.They have 1500 variteis of products and 10 world brands.

Year of Establishment : Nature of Business : Number of Employees : Turnover :

1982 Manufacturer,importer exporter 150 - 200People US$3 Million - US$5 Million

SOUTHERN INDIAN AQUA CULTURE

, Southern India Aquaculture, are engaged in distributing and supplying broad assortment of Aquarium, Aquarium Filter, Air Pumps, Aquarium Lights, Fish Food (Aquadine Extra Red), Fish Medicines, Fish Medicines, Dog Food & Cat Food and Adult Dog Food.

Year of Establishment : Nature of Business : Number of Employees : Turnover

1998 Manufacturer 150 - 200People US$1 Million - US$2.5 Milli

AQUA STAR
They are wholesale suppliers of packaging products, aqua culture, aquarium, aqurim fishes and acessories pet preforms, pet bottles, pet jars, pet containers and pet products.they make pet products business much easier! AQUASTAR develops a one-stop service for pet products. Their standard is to be safety,healthy,and more fun for your pet.

5.1 Competitive Edge

TAIYOs patented designs and technology will be their competitive edge. There are many el pet product sellers in the market, will be the first to market with an integrated, elevated pet product and contemporary designs. With patent protection of the TAIYO, can potentially capture a large share of the market for that class of products. As patent holders of the pet product, we could also license it to other manufacturers to increase revenue and have the branding benefit of being "the original" pet product supplier.

Another competitive advantage is that our company is the only one distributor in India for HITACHI aquarium tube lights and KAYTEE USA, which is a bird food .A Strong customer base of 2800 across India could be other advantage over the other companies.