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  • Synopsis: MET Institute of Management MMS - (Semester IV) (Batch 2011 - 2013) Marketing

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    Amol Kakde
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    The document is a synopsis for a marketing project conducted by Nihar Dhirubhai Bhuva, an MMS student from 2011-2013. The project aims to understand the market for over-the-counter skin rash products and develop a brand plan for an ayurvedic OTC skin rash product. Primary data will be collected through interviews with doctors and chemists, and secondary research will look at online resources, books, and papers on the topic.

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    The document is a synopsis for a marketing project conducted by Nihar Dhirubhai Bhuva, an MMS student from 2011-2013. The project aims to understand the market for over-the-counter skin rash products and develop a brand plan for an ayurvedic OTC skin rash product. Primary data will be collected through interviews with doctors and chemists, and secondary research will look at online resources, books, and papers on the topic.

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    2 views1 page

    Synopsis: MET Institute of Management MMS - (Semester IV) (Batch 2011 - 2013) Marketing

    Uploaded by

    Amol Kakde
    The document is a synopsis for a marketing project conducted by Nihar Dhirubhai Bhuva, an MMS student from 2011-2013. The project aims to understand the market for over-the-counter skin rash products and develop a brand plan for an ayurvedic OTC skin rash product. Primary data will be collected through interviews with doctors and chemists, and secondary research will look at online resources, books, and papers on the topic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    MET Institute of Management MMS [Semester IV] [Batch 2011 2013] Marketing

    SYNOPSIS
    Name of the Student Course and Year Period of Project Research Area of Project Research Name of the Guide Title of the Project Project Details [A] Objective of Study : To know the market scenario of the various OTC products for skin rash. [B] Research Methodology : Primary Data will be collected from doctors and chemists. Secondary data will be collected from various online websites, books and research papers. [C] Expected results of the study : The Study will give an in-depth knowledge about the pros and cons of the determinants of brand, its promotion strategy and competitors analysis. : Nihar Dhirubhai Bhuva : MMS 2011-13 : Semester IV : Marketing : Prof. Pallavi Mhatre : Brand plan of ayurvedic OTC product for skin rash.

    Prof. Pallavi Mhatre (Internal Guide)

    Nihar Bhuva

    Dr. SangeetaTandon (MMS Coordinator, METIM)

    Dr. Vijay Page (Director General, METIM)

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