An accessory is an item which is used to contribute, in a secondary manner, to the wearer`s outfit.

The term came into use in the 19th century. Accessories are often used to complete an outfit and are chosen to specifically complement the wearer`s look.

Icing means it is a sweet flavored usually creamed to coat. This gives a complete look. It is something which is attractive in nature Let accessories do the talking and get noticed. Your style is what you make it.

PRODUCT
For men For women

Hats Studs Watches

Rings Studs Earrings Bracelets Watches Bangles Necklace Anklets

1)Traditional 2)Father fashion kit 3)Party ware 4)weddings

Metropolitan Area Market oriented pricing Urban Areas Cost plus pricing. Psychological pricing.

Head Office - BENGALURU Bengaluru Belgaum Mysore Shimoga Hubli Mangalore

T.V POPUPS MESSAGES MAGAZINES WEBSITES

 SEGMENTATION

1 )Geographic It is sold in the metropolitan city. It is sold in 2 tier cities.

2 ) Demographic Age : 12 to 35 years Gender : Male & Female Class : Middle class & Upper middle class

 TARGETING

Youths. Generic Customers. Upper middle class and middle class.

POSITIONING

Pricing Strategy. Brand Ambassadors. Through Media network.

 DIFFERENTIATION

Quality product. Trendy products. Additional features. Promotional Strategies.

Fashions shows Led and mood accessories On spot demand Festival offers Albums Beauty parlous Accessorized cars Hot air balloons Kite shaped

Company logo on wedding cards Handicraft Contract basis (weddings, parties etc) Demonstrations in fashion collages Royal hotels Pubs Signature style strategy Providing different kits according to need Malls

CSR Online games Color flyers Bulk e-mails Advertisements media Cup handle with ear stud Exclusive accessories for designer jacket

1.

Regional Language: UDAYA SUVARNA SUVARANA NEWS KASTURI

2. National Language: NDTV GOOD TIMES

CHANNELS

COST(PER 10 SECONDS) IN RUPEES

COST FOR 30 SECONDS (IN RUPEES)

PER DAY COST FOR TEN TIMES

PER MONTH COST(LAKH S)

UDAYA

1416

4248

42480

12,74,400

SUVARANA KASTURI NDTV GOOD TIMES

1070

3210

32100

9,63,000

2000

6000

60000

18,00,000

800

2400

24,000

7,20,000

Cont..
CHANNELS COST PER 10 COST FOR SECONDS IN 30 SECONDS RUPEES IN RUPEES 940 2820 PER DAY COST FOR FIVE TIMES 14,100 PER MONTH COST IN LAKHS 4,23,000

SUVARANA NEWS

Regional: GRIHSHOBHA monthly edition 40,000 per page. National: WOMEN'S ERA- monthly edition 1,80,000 per page.

Brand ambassador Male- RAGHU MUKHERJEE Female NIDHI SUBBAIAH

BUDGET ANALYSIS
HEADS LEAFLETS FUNDS ALLOCATED 1 50 000 BREAK-UPS 6 LAKH LEAFLETS OF RS.0.25 EACH 20 THOUSAND PAMPLETS OF RS.0.20 EACH

PAMPLETS

4 000

HOARDINGS

10 00 000

TELEVISION ADS

51 80 400

AVERAGE 50 000 (APPROX 20 HOARDINGS) UDAYA,SUVARNA ,NDTV GOOD TIMES,KASTURI,S UVARNA NEWS
RS.250/-1000 CARDS (5000 CARDS)

VISITING CARDS

20 000

NEWSPAPERS (ENGLISH) (10*10) NEWSPAPERS (KANNADA) (20*25)

12 80 000

1600/-Sq CM (80THOUSAND/NP*4DAYS)2 NEWSPAPERS. 15 K/- PAGE (FRONT OR BACK)(FRI AND SUN-4*4)2 NEWSPAPERS ACCESSORIES,K ANNADA FILM POSTERS 10 000/-BALOON 1L * 3 EVENTS (GOODIES DISTRIBUTED BY CELEBRITIES)

2 40 000

MISCELLANEOU S BALOONS COSPONSORSHIPS GIFTS

2 00 000

2 00 000 3 00 000 1 14 950

CELEBRITY EXPENSES(NID HI SUBBAIAH & RAGHU MUKHERJEE) FACEBOOK

6 00 000

(N.S-2L/-AD*2 ADS-4 L) (R.M-1L/AD*2ADS-2L) 1 $/- DAY (30 DAYS-55 RS $ VALUE) REGISTRATION CHARGES RS.100/- POSTER (WOMENS ERA1,80,000/-PAGE) (GRIHASHOBA40,000/-PAGE) EMERGENCY REQUIREMENTS BUDGET GIVEN

1 650

WEBSITE POSTERS MAGAZINES (WOMENS ERA, GRIHASHOBHA) RESERVES TOTAL

10 000 10 000 2 20 000

4 69 000 1 00 00 000

Visit our website www.icingatblore.com Call us at : (080)kuchKuch. +9197BohutKuch.

SUJAY.B.S SUMANA GOPAL SUNIL KUMAR SURAJ MOHIRE SURJUN.S SWATI.R.Y SWETA.PATIL SWETA.C SYED IDRIS TANYA.V

THANK YOU