Sandra L.

ROSS
PO Box 3595 Johnson City, TN 37602 423.833.5351 executive.strategic.ops.mgmt@gmail.com Professional website: http://executivestrategicopsmgmt.wordpress.com Business website: The Quintessential Leader Business blog: The Quintessential Leader Blog

SENIOR-LEVEL Organization Development / Leadership Development / STRATEGIC PLANNING/ OPERATIONS MANAGEMENT / IT / PROCESS/CONTENT/ADMINISTRATIVE MANAGEMENT PROFESSIONAL
Results-oriented, creative, highly-focused IT and administrative management professional with extensive, multilayered experience in process management, strategic management, operations management, quality control, and communications solutions in diverse industries. Exceptionally skilled in the analysis and resolution of complex customer service issues while translating multiple client needs into functional and end-user requirements. Particularly adept at forming, leading, and coordinating development teams and providing effective and efficient management of resources while producing quality product on time and under budget. Key areas of expertise: Strategic Planning Operations Management Project Management Product Delivery Social Media/Networking Corporate and Product Branding Web Design (Design, Creation, Implementation, Maintenance) Technical and User Content and Document Management HTML/XHTML Windows Mac OS PC (Hardware) Macintosh (Hardware) Microsoft Office Suite Adobe Master Collection C5 PPC SEO

Professional Experience
Website creator and provider of all services and content for The Quintessential Leader at http://www.thequintessentialleader.com (2012 Present) Authoring, formatting, and selling subject-specific leadership eBooks and offering quintessential leadership training services for small, medium, and large organizations. Author Fields of Gold, Johnson City, TN (2012) Wrote the non-fiction book that tells the story of my parents life and their childrens life.

Ross (cont.) 423.833.5351 executive.strategic.ops.mgmt@gmail.com

Executive Strategic Planning and Operations Manager (Power of Attorney), Muriel F. Ross, Johnson City, TN (2010 2012) Managed legal, financial, medical and day-to-day affairs. Form strategic partnerships with attorneys, financial institutions, healthcare providers, health insurers, pharmaceutical companies to ensure highest level of service and care. Also oversaw, coordinated, managed, and participated exhaustively and extensively in day-to-day care, including all facets of personal care, meal planning and preparation, medication dispensing, and medical appointments. Keep all pertinent information up-to-date and maintain consistent communication and coordination internally within family and externally among health care providers.

Blog Creator - Quintessential Leadership blog (http://quintessentialldr.wordpress.com), Johnson City, TN (2010 Present) Translating real-world leadership lessons and experience into content to educate and help other leaders understand the difference between real leadership and everything else. Business Development & Strategic Planning Consultant, Beauty & Design, Knoxville, TN (2009 2011) Providing pro bono business planning, strategic planning, and financial planning services to new business. Creating and enhancing web presence (web site with ecommerce, branding through Facebook & Twitter, SEO for major search engines, local advertising). Contract CTO, LPI, Inc., Kingsport, TN (2009 2012) Handled all IT-related needs for the company, including researching and recommending new hardware and software purchases, planning and overseeing new enterprise software installations and conversions,and serving as webmaster for all the company's websites. CTO, Storm Leisure Products, Johnson City, TN (2004 2009) Directed companys information technology operations. Designed , created, & maintained web sites/pages for high-dollar leisure products. Oversaw sales, service, distribution, production staffs & provided both network & workstation support. Managed entire companys information technology operations. Designed, created, updated and maintained web sites/pages for high-dollar leisure items, including hot tubs, pool tables, swimming pools, and tanning beds. Achieved an average of 300% ecommerce sales increase as a result. Managed multiple web site search engine optimization. Achieved page 1 organic search engine ranking for Google and Yahoo on 4 web sites. Update inventory database pricing. Run e-Bay pool table auctions.Managed Google & Yahoo! PPC campaigns. Achieved 50% increase in PPC traffic at lower cost by customizing ads to specific sales campaigns and by fine-tuning keyword selection and bidding. Designed, implemented, maintained, scheduled & processed eBay auctions. Achieved 150% increase in eBay revenue and achieved and maintained high PowerSeller ranking. Managed onsite desktop and network support. Streamlined and significantly lowered IT costs by bringing all IT services in-house, centralizing network/computing, and upgrading all personal computing to a hardware configuration, OS, software, and replaced old invoicing/sales/purchase order system with network version of Quickbooks. Manage IT, sales, service, distribution staffs. Created online help system for hot tub owners, created documentation (online & email) for hot tub owners, & created intracompany & extracompany communication system, reducing customer frustration & decreasing FAQs phone calls & emails & reducing routine technical service calls to the service company. Reduced service costs by 50%. Laid off as full-time employee because company sales dropped dramatically with global economic crisis.

Ross (cont.) 423.833.5351 executive.strategic.ops.mgmt@gmail.com

Web Design/Project Management Consultant (2003 2004) Designed, created & maintained web sites/pages for diverse companies across Tennessee, North Carolina, and Virginia. Served as virtual project manager for ongoing & new contracts. Weblogged daily news clips from all South Carolina & Georgia media outlets. Provided strategic planning services, budget analyses, & technical support for small businesses.

Manager of Client Services, St. Johns University, Jamaica, NY (1999 2003) Provided leadership, organizational development, function/process/project/staffing reengineering, short & long term strategic planning, budget analysis/projection/preparation, asset management, training, marketing, customer relationship management modeling, oversight of & participation in technical support (including call center, help desk, computer labs), & disaster recovery implementation (after 9/11/01). Help Desk & Site Systems Manager, New York Times, College Point, NY (1997 1999) For both College Point, NY and Edison, NJ newspaper production locations, provided leadership & oversight of computer technical support (desktop and mainframe) & systems management. Earlier Career Experience Available Upon Request

Education / Certifications
B.A. in English with minors in Accounting and Mathematics, Postgraduate work in English & Counseling Bruce Clays SEO Toolset Training Course, 2006 Chamber of Commerce Leadership 2000 Program