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  • Group - 3 FMCG

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    Harsh Chamaria
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    The FMCG sector provides livelihood for almost 13 million people through direct employment, accounting for 6% of sector turnover which is Rs. 7,000 crores. It contributes to rural development through social programs run by companies. It also impacts other sectors such as agriculture by sourcing 9% of total turnover as raw materials, third party logistics which has grown 211% since 2002, and ancillary industries in manufacturing and distribution. The packaging industry is worth US$ 2.9 billion thanks to the FMCG sector, and around 40% of media industry earnings come from FMCG advertising spending. Familiar FMCG brands also help promote the tourism industry.

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    FMCG analysi

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    Group - 3 Fmcg

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    The FMCG sector provides livelihood for almost 13 million people through direct employment, accounting for 6% of sector turnover which is Rs. 7,000 crores. It contributes to rural development through social programs run by companies. It also impacts other sectors such as agriculture by sourcing 9% of total turnover as raw materials, third party logistics which has grown 211% since 2002, and ancillary industries in manufacturing and distribution. The packaging industry is worth US$ 2.9 billion thanks to the FMCG sector, and around 40% of media industry earnings come from FMCG advertising spending. Familiar FMCG brands also help promote the tourism industry.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    5 views4 pages

    Group - 3 FMCG

    Uploaded by

    Harsh Chamaria
    The FMCG sector provides livelihood for almost 13 million people through direct employment, accounting for 6% of sector turnover which is Rs. 7,000 crores. It contributes to rural development through social programs run by companies. It also impacts other sectors such as agriculture by sourcing 9% of total turnover as raw materials, third party logistics which has grown 211% since 2002, and ancillary industries in manufacturing and distribution. The packaging industry is worth US$ 2.9 billion thanks to the FMCG sector, and around 40% of media industry earnings come from FMCG advertising spending. Familiar FMCG brands also help promote the tourism industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 4

    GROUP - 3

    FMCG Sector

    Impact of FMCG Sector Economy

    Employment -6% of turnover i.e. Rs. 7,000 crores -livelihood of almost 13 million people

    Social Contribution E.g. -ITC e-choupal and Choupal Sagar -HULs Shakti Amma

    Impact of FMCG Sector Other Sectors

    Agriculture - Raw material 9% of total


    turnover for the sector.

    Third Party Logistics - Growth of 211%


    from 2002

    Ancillary Industries Manufacturing &


    Distribution

    Impact of FMCG Sector Other Sectors

    Packaging Industry - US$ 2.9 billion10(Rs.


    14,000 crores)

    Media Industry - Around 40% of media


    industry earnings from advertising

    Tourism Industry - Penetration of familiar


    brands

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