A STUDY ON BUYING BEHAVIOUR OF CONSUMER TOWARDS NOKIA MOBILE PHONES IN BANGALORE.

By

ANKUR HIYANIA IV Semester MBA Register Number 11MB5022

Under the guidance of Prof. S Saravana Kumar Project Report submitted to the University of Mysore in partial fulfilment of the requirements of IV Semester MBA degree examinations 2013

Ramaiah Institute of Management Studies #16, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore 560054

Ramaiah Institute of Management Studies #16, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore 560054

CERTIFICATE
This is to certify that the project work entitled A STUDY ON BUYING BEHAVIOUR OF CONSUMER TOWARDS NOKIA MOBILE PHONES IN BANGALORE is a bonafide work of ANKUR HIYANIA completed under my guidance for the award of Degree of MBA and it was not submitted earlier for the award of any other University.

Signature of the Guide Prof. S SARVANA KUMAR

Ramaiah Institute of Management Studies #16, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore 560054

DECLARATION

I hereby declare that this work submitted to the dept. of MBA, RIMS was done by me under the guidance of Prof. S Saravana Kumar. This is my original work and it was not submitted earlier for the award of any other Degree of any other University

Place: Bangalore

ANKUR HIYANIA (11MB5022)

Date:

ACKNOWLEDGEMENT
We thank the almighty God for giving us the opportunity of doing this dissertation work successfully. We wish to express our sincere gratitude to Dr.Pattabiram, Director and Dr. B.V. Krishnamurthy, Chief Academic Advisor, UOM program, Dr.Rejimon Thomas and Dr. Y. Rajaram, Dean and Prof. Julie Sunil, UOM Program coordinator, Ramaiah Institute of Management Studies for providing the academic environment for undertaking this project. We deem it a great privilege to prepare the research project under the supervision of our guide Prof. S Saravana Kumar, Ramaiah Institute of Management Studies for her timely help and constant encouragement for bringing out the present report in time and for her support and valuable guidance throughout the preparation of this project.

I would also like to thank all the staff of the organization for helping me directly and indirectly to conclude this work. Last but not the least, my heartfelt gratitude to my parents, relatives and my friends for their constant encouragement, support, help and valuable advice to make this project a success.