A PROJECT REPORT ON THE STUDY OF CONSUMER

SATISFACTION AT EUREKA FORBES

A report Submitted to Sri Venkateshwara College of Engineering,

Bangalore as a partial fulfillment for the Degree of Master of Business
Administration.

SUBMITTED TO: SUBMITTED BY:

Mr.Krishna Suman MANOJ KUMAR
Faculty(MBA) USN-1VE09MBA28
SVCE, BANGALORE MBA (Marketing)
SVCE, BANGALORE
SESSION-2009TO2011
 PREFACE

All students learn theoretical subjects in their classroom, but as we are the management students,

apart from theoretical studies we need to get a deeper insight into the practical aspects of those

theories by working as a part of organization during our project training. Training is a period in

which a student can apply his theoretical knowledge in practical field. Basically practical

knowledge and theoretical knowledge have a huge difference.

To achieve the purpose I have done my project training from “EUREKA FORBES”,

BANGALORE” the topic given to me is “THE STUDY OF CONSUMER SATISFACTION AT

EUREKA FORBES”.

Knowledge attains maturity and perfection through application in practical field. Application of

Management Principles in all branches whether product Personnel, Finance, Marketing etc. Results

are more efficient and effective utilization of available resources.

This report has been compiled primarily in partial fulfillment of the requirement for MBA

Secondary to share the practical knowledge and experience gained as result of continued association

with company’s marketing branch. The details mentioned in this report are based on real situations.

Since the reader would like to know the general detail of two cola giants. Therefore a chapter

includes a discussion on market share study also include. Further to help the reader in understanding

the findings, graphical representation, conclusions and suggestions are also includes, which very

much helps at eurekha forbes in bangalore to know where he stands in the water purifier market.

I hope that this project report would be considerable and definitely help the management for

developing strategies in those areas.

 CERTIFICATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that the project work done on “THE STUDY OF CONSUMER

SATISFACTION AT EUREKA FORBES .” is submitted to SRI

VENKATESHWARA COLLEGE OF ENGINEERING BANGALORE, BY MANOJ KUMAR in

partial fulfillment of the requirement for the award of degree of Master of Business Administration,

is a bonafied work carried out by him under my supervision and guidance. This Project report is the

original One and has not been submitted anywhere else for any other Degree/Diploma.

DATE: NAME
 DECLARATION

The Project on “THE STUDY OF CONSUMER SATISFACTION AT EUREKA FORBES

in “eurekha forbes pvt ltd”at bangalore is the original work done by me. This is the property of

the Institute and use of this report without prior permission of the institute will be considered illegal

and actionable.

Date: Signature:

Name: MANOJ KUMAR

USN-1VE09MBA28
 ACKNOWLEDGEMENT

It is the great pleasure to have this opportunity for the preparation of this project. We have highly

obliged by Sri Venkateshwara College of Engineering ,Bangalore for giving the opportunity of this

dissertation. I take the opportunity to express our gratitude to all of them, who in some or the other

way helped us to accomplish this project. A large number of individuals have contributed directly or

indirectly in this project. I am thankful to all of them for their help and encouragement.

I take an opportunity to acknowledge my indebted to Mr.krishna Suman (Faculty,MBA ), and all the

staff of the MBA department for making available all facilities in fulfilling the requirement for the

reasonable work.

I wish to acknowledge my thanks to my guide for their valuable co-operation and efforts for the

preparation of this project. Finally, I want to express my gratitude to all the executives and other

persons related to eurekha forbes for my work. Who gave me their time, views, knowledge, problems,

difficulties and an opportunity to be a part of them.

Last but not least, I also very much thankful to our parents, for their continuous encouragement and

moral support during this project and other people who helped us in preparing this project knowingly

and unknowingly.

Date: - MANOJ KUMAR

Place:- eurekha forbes Pvt Ltd
bangalore
 EXECUTIVE SUMMARY

In comparative world, the company has faced many problems from within and outside the

organization. The problems have to be solved by marketing policies, rules, regulations and

procedures. An organization cannot survive in a comparative market unless it has good marketing

policies and practices. As a result of globalization marketing give more emphasis on implementing

the policies for betterment of organization.

Today everything is new and bigger as compared to the past. Marketing played a very important

role for any company consumer is the king for selecting the product. A number of factors like

quality of product; its brand name, price, promotion, culture etc. are responsible for buying

behavior. Apart from these we will get to know the customer satisfaction from the water purifier

In the market.