CONSUMER PREFERENCE TOWARDS LAKME PRODUCTS

MINI PROJECT REPORT

Submitted by

SUMITHRA.P

(713521BA863)

In partial fulfillment for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

in

DEPARTMENT OF MANAGEMENT STUDIES

SNS COLLEGE OF TECHNOLOGY

(An Autonomous Institution)

(Affiliated to Anna University, Chennai)

COIMBATORE - 641 035.

JUNE 2022
 SNS COLLEGE OF TECHNOLOGY

(An Autonomous Institution)

(Affiliated to Anna University, Chennai)

COIMBATORE – 641 035

DEPARTMENT OF MANAGEMENT STUDIES

This is to certify that the Mini Project Report entitled “

“CONSUMER PREFERENCE TOWARDS LAKME PRODUCTS”

is the bonafide record of Summer Internship work done by

SUMITHRA P (713521BA863)

Master of Business

Administration during the year

2020-2021

Internal Guide HoD

Submitted for the Mini Project Viva-Voce Examination held on

Internal Examiner External Examiner

 DECLARATION

I hereby declare that this Mini Project Report entitled “CONSUMER PREFERENCE
TOWARDS LAKME PRODUCTS” under the guidance of Mr.E.Monhanraj MPHIL,MBA ,
Assistant Professor, Department of Management studies, SNS College of Technology,
Coimbatore-35, has been submitted in partial fulfilment of the requirement for the award of the
degree of Master of Business Administration.

I also declare that this is my own work and has not been submitted for the award of any other
degree/diploma or other titles of any other universities.

Place:

Date: Signature of the

Candidate

I certify that the declaration made above by the candidate is true.

Signature of the Guide,

(Mr. Monhanraj MBA., MPhil.,)

 ACKNOWLEDGEMENT

I would like to acknowledge the immense help of all those who contributed with their
valuable suggestion and timely assistance to complete this work. I thank the almighty god for the
blessings that have been showered upon me to complete the Summer Internship successfully.

I extend my heart-felt gratitude to Dr. S.N. Subbramanian., M.Tech., Ph.D, Chairman,

SNS Institutions for providing us with all sorts of supports in completion of this Summer
Internship.

I am highly grateful to Dr. V.P. Arunachalam, B.E., M.E., Ph.D., Director, SNS
Technical Institutions for his valuable suggestions and guidance throughout the Summer
Internship period.

I sincerely thank Dr. S. Chenthur Pandian, M.E., Ph.D., LL.B., MISTE., FIE.,
MIEEE (USA)., Principal, SNS College of Technology for constant encouragement and support
to undergo the Summer Internship.

I express my gratitude to Dr. P. Krishnaveni, MBA, M.Phil, Ph.D HoD, Department of

Management Studies, SNS College of Technology for constant encouragement and support to
undergo the Summer Internship.

I take immense pleasure in expressing my humble note of gratitude to my project guide,

Mr.E. Monhanraj MPHIL, MBA Assistant Professor, Department of Management Studies,
SNS College of Technology for her remarkable guidance in the course of completion of this
Summer Internship.

SUMITHRA.P

713521BA883
 TABLE OF
CONTENTS
CHAPTER TITLE PAGE NO.

I INTRODUCTION AND DESIGN OF THE STUDY

II REVIEW OF LITERATURE

III PROFILE OF THE STUDY

IV DATA ANALYSIS AND INTERPRETATION

V FINDINGS, SUGGESTIONS AND CONCLUSION

BIBLIOGRAPHY

ANNEXURE
TABLE
TITLE PAGE NO.
NO.

4.1. GENDER OF RESPONDENTS

4.2 AGE OF THE RESPONDENTS

4.3 LAKME PRODUCTS (BRAND) FOR COSMETICS

4.4 PURPOSE YOU USUALLY USE LAKME PRODUCTS

4.5 HOW LONG HAVE YOU BEEN USING THE LAKME BRAND

4.6 LAKME PROVIDES QUALITY PRODUCTS TO ITS CUSTOMER

WHAT DO YOU THINK IS THE MAIN REASON FOR YOUR

4.7
USE OF LAKME PRODUCTS

4.8 PROBLEMS FACED WHILE USING IT

LEVEL OF SATISFACTION WITH REGARDS TO THE

4.9
PRODUCTS

WHAT OTHER PRODUCTS WOULD YOU LIKE TOSEE FROM

4.10
THE LAKME BRAND

WHAT CHANGES WOULD YOU LIKE TO SEE IN LAKME

4.11
PRODUCTS

4.12 WILL YOU RECOMMEND LAKME PRODUCTS TO OTHERS

List of Tables/Chart
 ABSTRACT

This study is to identify the customer satisfaction and customer preference level and the problems
faced by the respondents using lakme brand products . The data has been collected from 40
customer by applying convenient sampling technique. Statistical tools such as percentage
analysis.

The study has attempted to cast light on the preference of the customers also this study has
necessitated the Lakme company to increase the awareness about its different varieties of products
which are high in quality when compared to others brands.The Indian cosmetic industry
defined as skin care, oral care, color cosmetics, fragrance, and hair care products. India is a
contract country with a population of more than a billion people. Indian cosmetics industry has
seen rapid growth over the past couple of decades and has seen strong growth over the past
couple of years and emerged as one of the industries with future growth potential. The
cosmetic market in India is growing at an annual rate of fifteen to twenty, twice as fast as that
of the US and European markets, the growth in the cosmetic market reflects increased demand
for beauty care products in India
 CHAPTER 1

INTRODUCTION

Customer satisfaction has been subjects of the great interest to the organizations and researcher
like. The prime objective of organizations is to maximize profits and to minimize cost. Profit
maximization can be obtained through increase in sales with lesser costs. Profit maximization
can be obtained through increase in sales with lesser cost. One of the important factors that can
help to increase sales is customer satisfaction, because satisfaction leads to customer loyalty,
recommendations and repeat purchasing. A customer is an individual or business that purchases
the goods or services produced by a business. Attracting customer is the primary goal of the
businesses, because it is the customer who creates for goods and services. Lakme is an Indian
cosmetics brand which is owned by Hindustan Unilever. Having Kareena Kapoor and chamma
as the ambassador, it ranked at number 1 among the cosmetics brands in India.

Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French
opera Lakme which itself is the French form of Devi Lakshmi (the Hindu goddess of wealth)
who is renowned for her beauty. It was started in 1952 famously, because then Prime Minister
Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange
on beauty products and personally requested JRD Tata to manufacture them in India.

Simone Tata joined the company as director and went on to become the chairperson. In 1996,
Tata sold off their stakes in Lakme Lever to HUL, for Rs 200 Core.

RESEARCH DESIGN
The research design is the blueprint for the fulfilment of objectives and answering
questions. It is a master plan specifying the method and procedures for collecting and analysing
needed information.

DATA COLLECTION
The source of data includes primary and secondary data sources.

1
PRIMARY DATA
A primary data is a data which is collected for first time for the particular interest to
collect more information. In this study, the primary data was collected using questionnaire.
SECONDARY DATA
Secondary data consist of information that already exists somewhere, having
been collected for some other purpose. In this study, the secondary data was collected
from studies, magazines, journals and websites.

SAMPLE DESIGN
Sample design is definite plan determine before any data is actually obtaining
for a sample from a given population. The researcher must decide the way of
selecting a sample. Samples can be either probability samples or non-probability
samples.

SAMPLE SIZE
The sample size selected for this study is 40 respondents.

PERIOD OF THE STUDY

The study was conducted for the period of 15 days. The primary data was
collected and it took one month time period. The review of literature and discussions
with the field experts in the species board took another one month. Data analysis and
interpretation was carried for a period of one month and final period of the report
took the remaining period.

LIMITATION OF THE STUDY

 Time is a major limitation, extensive study was not possible mainly due
to time constrain.
 Customer opinions may vary at different time, because of their
psychological instincts.
 The accuracy may have suffered because of the respondent consumers
 recording of what they think was right as against what they do.
 The sample size taken for the study is limited only to 40 respondents.

TOOLS USED FOR THE STUDY

The collected data were analyzed and interpreted properly to find the results of the
research work. Conventional tools like descriptive tables and percentage were used for the
purpose of analysis. The graph and charts have also been made use of where ever necessary.
Further, the following specific tools were used Simple percentage analysis.

 
 CHAPTER 2

LITERATURE REVIEW

Shukla Monika (2013) made an attempt to study the factors affecting impact of advertisement of
selected Cosmetics items of consumer choice. The respondents opinion towards advertisement of
fairness cream, Personal characteristics, demographic factors were taken into account and it was
found that consumers practice Related to advertisement of fairness cream affected the impact of
advertisement of product on their choice in a Significant manner.
Sangeeta Gupta, Simple Arora (2013) in their study on the factors influencing the consumption
pattern of Cosmetics by male, revealed that the media is playing vital role in attitudinal change in
the societal context. It Was also stated clearly that there is certainly a strong bond between self
image, media and societal expectation With respect to the consumption of cosmetics among the
urban males in Delhi.

KEY FACTS
 Takes pride in being the Indian beauty expert for over 65 years.
 It is a Lakme is the country's first cosmetic brand to introduce makeup to Indian
women and complete beauty brand spanning colour cosmetics & skin care and
extends to beauty services through the network of Lakme Salons.
 Its bond with beauty and fashion is manifested through the Lakme Fashion Week,
which is now the largest fashion event of its kind in the country.
 CHAPTER 3

3.1 ABOUT THE COMPANY

In 1995, Lakme Ltd and HLL formed a 50:50 venture Lakme Lever that would market and
distribute Lakme’s products. In 1998, Lakme sold its brands to HLL , renamed itself Trent and
entered a different business (retail). Only, the years between 1995 and 2000 saw HLL wrestling
with several issues with a bearing on Lakme’s future. A brand that has over 5 decades talked of
beauty is none other than Lakme. Launched in 1952, it offered a range of cosmetics with nail
polishes and lipsticks from the early 80’s. Lakme’s also understand the importance of
maintaining of skincare products from 1987. These ranges have been constantly innovated to
bring specialized beauty care and complete the range for the definitive women. Chopra accepts
that distribution has been the company’s Achilles heel for some time; “The supply chain hasn’t
been as robust as it should have been, but that has been the result of our efforts to reposition and
reintroduce the brand. “the positioning bit, although complex is clear.

LAKME PRODUCTS - Colours- From the spicy shades to the flattering look, Lakme offers a
range of products in the face, lips, eyes and nail segment for the beauty aficionados. - Face-
Lakme Daily Wear Souffle, Lakme Perfecting liquid Foundation, Lakme Radiance Compact,
Lakme Flawless Matte Complexion Compact.

Lips- Lakme Enrich Lipcolour – Perfecting Definition Lip Pencil – Starshine 

Lipgloss – Glosses in lustrous shades available in 14 shades Eyes- From dramatic to natural look
– a wide range of products are on offer to creat the perfect eyes.

1. Lakme Kajal 2. Lakme Insta Eyeliner eyelids 3. Lakme Shimmer Eye Cube  Nails- True
Wear Nail Enamel with lacquer like finish. Contains resins and silicone with colour lock
technology that gives brilliant long lasting shine.

Skin -For radiant skin Lakme is there to pamper your skin with sprcialized products for the diva
in you. Cleansing- Strawberry Silk Splash Face Wash. Lakme Fundamental Deep Pore
Cleansing Milk. Moisturizing1. Lakme Fundamental Peach Milk Moisturiser skin. 2.- Lakme
Fundamental Winter care Lotion. Sun protection- The range comprises of lotions to keep your
skin healthy and younger looking. Skin- For radiant skin Lakme is there to pamper your skin
with specialized products for the diva in you.

SCOPE OF THE STUDY

This study uncovers the impact, utility and effectiveness & efficiency of marketing strategies of
Lakme on the success of cosmetic industry. A special emphasis is laid down on Lakme
cosmetics. The projects begins with detailed information about marketing strategies and the
impact of measuring customer satisfaction in cosmetic industry further. It covers topic as data
collection took and research methodology used for the project. Then it gives the complete
analysis of the data collected and it is then used to reach to a conclusion. This study is useful for
the better understanding of marketing strategies towards the Lakme cosmetics industry. As this
study is confined to Lakme. It covers an analysis of customer behavior, attitude, perception,
marketing strategies and satisfaction with respect to Lakme as a BRAND in cosmetic industry.
The study takes into account the customers of Lakme in New Delhi and Gurgaon

OBJECTIVES OF THE STUDY

To improve the standard and quality of the product. To study the marketing strategies of Lakme
cosmetics. To know the opinion of consumers toward the company’s product. To analyze the
reason for these initial strategy in India. To know and analyze the level of satisfaction of
customers (who demand the product) and the supplies or manufactures (who produce the
product).  To influence the people to prefer company’s product.  To study the factors
affecting the consumption pattern.

COMPETITION

The Indian cosmetics market, which has been traditionally a stronghold of a few major Indian
players like lakme, and Ponds has seen a lot of foreign entrants to the market within the last
decade. India is a very price sensitive market and the cosmetics and personal care product
companies, especially the new entrants have had to work out new innovative strategies to suit
Indian preferences and budgets to establish a hold on the market and establish a niche market for
themselves. Given the price sensitivity of the Indian consumer who do not normally prefer to
fork out a large sum at one time, many cosmetic and toiletries companies launched their products
in smaller pack sizes to make them more affordable HLL and Revlon were the first to introduce
small pack sizes. Revlon introduced its small range of 8 ml nail polishes and a strong brand
promotional campaign, good distribution network, constant product innovation and quality
improvement and the ability to provide a variety of quality products are some of the major
reasons for the success of most companies.

Sales prospects:

The growing Indian cosmetics market offers promising opportunities for international brands.
The growth rate in the cosmetics market reflects an increasing demand forbeauty care products in
India. The most promising segments for international companies to pursue are perfumes and
fragrances, and specialized / peofessional skin care and hair care products. The fastest growing
market is however colour cosmetics, ehich account for USS 60 million of the total market.The
rural market in India for cosmetics and toiletries remains is largely untapped. Major domestic
players have also not been able to penetrate this market. The urban market itself for specialized
cosmetics products remains to be fully exploited
 CHAPTER 4

ANALYSIS AND INTERPRETATION

The collected 40 data were cleaned properly and analyzed using suitable statistical tools
like percentage analysis and Comparison of data with Pie Chart. The percentage analysis and
weighted average ranking have been used to analysis the data.

SIMPLE PERCENTAGE ANALYSIS

The percentage analysis is mainly to find the distribution of different categories of

respondents. As the value expressed in percentage it facilitates comparison and standardization.
This analysis describes the classification of respondents filling under each category.

FORMULA

Number of respondents

PERCENTAGE = ________________________ * 100

Total number of respondents

 4.1 GENDER OF RESPONDENTS

Gender is considered as to be an important factor while doing analyzing

process. The following table shows the gender of the respondents

S.No Gender Number of Respondents Percentage

1 Female 40 100
Total 40 100%

Table 4.1 Gender of the respondents

INTERPRETATION

The Table 5.1 shows the number of female. From that 40 of the respondents
are 40 females.

The Figure 5.1 indicates the percentage of comparing female most of the users are
females 100% in lakme products.

Hence, it can be concluded that the majority (100 %) of the respondents are
female.
 4.2 AGE OF THE RESPONDENTS

Age is an important variable in decision making. Preference may different

from one group to another group. Thus analysis based on age group may give vital
result. The following table shows the age of respondents

S.NO AGE NO OF RESPONDENTS PERCENTAGE

1 18-20 15 37.80%

2 21-25 19 46.60%

3 25-30 4 13.50%

Total 40 100

AGE
4

15

19

18-20 21-25 25-30

INTERPRETATION

Figure 5.2 shows that the no of the respondents was between the age 21-25 years
and showed 46.60% of interests in responding to the lakme products. Age group
from 18-20 shows 37.80% intersts and age group from 25-30 shows 13.50%
interests.
 4.3 LAKME PRODUCTS (BRAND) FOR COSMETICS

The following table shows the usage of the products by the respondents

S.NO PRODUCTS(BRAND) NO OF RESPONDENTS PERCENTAGE

1 YES 38 97.44

2 NO 2 2.56

TOTAL 40 100

AGE

11%

39%

50%

18-20 21-25 25-30

INTERPRETATION

The table shows the no of the respondents are 38 who use Lakme products
which is 97.44%
 4.4 PURPOSE YOU USUALLY USE LAKME PRODUCTS

The following table shows the purpose of lakme products by the respondents

S.NO PRODUCTS(BRAND) NO OF RESPONDENTS PERCENTAGE

1 EYES 13 33.33

2 LIP COLOUR 9 23.08

3 FACE 15 38.46

4 NAIL ENAMEL 3 5.13

TOTAL 40 100

USAGE OF PRODUCTS

8%

33%

38%

23%

EYES LIP COLOUR FACE NAIL ENAMEL

INTERPRETATION

The table shows that the maximum no of respondents 38.46% use the Lakme products for their
face.
 4.5 HOW LONG HAVE YOU BEEN USING THE LAKME BRAND

S.NO PRODUCTS(BRAND) NO OF RESPONDENTS PERCENTAGE

1 LESS THAN A YEAR 12 30.77

2 ONE YEAR 9 23.08

3 TWO YEAR 7 15.38

4 LESS THAN 5 YEAR 6 15.38

5 MORE THAN 5 YEAR 6 15.38

TOTAL 40 100

USAGE OF PRODUCTS IN TIME PERIOD

15%
30%
15%

18% 23%

LESS THAN A YEAR ONE YEAR TWO YEAR

LESS THAN 5 YEAR MORE THAN 5 YEAR

INTERPRETATION:

Many respondents use Lakme product for less than One year which is 30.77%.
 4.6 LAKME PROVIDES QUALITY PRODUCTS TO ITS CUSTOMER

S.NO QUALITY PRODUCT NO OF RESPONDENTS PERCENTAGE

1 YES 38 97.44

2 NO 2 2.56

TOTAL 40 100

QUALITY OF PRODUCTS

5%

95%

YES NO

INTERPRETATION:

Many respondents have said that there is quality in lakme products with
97.4%.
4.7 WHAT DO YOU THINK IS THE MAIN REASON FOR YOUR USE OF
LAKME PRODUCTS

S.NO LAKME NO OF RESPONDENTS PERCENTAGE

1 PRICE 6 15.38

2 VARIETY 5 10.26

3 QUALITY 27 69.23

4 AVAILABILITY 2 5.13

TOTAL 40 100

REASON FOR USE OF LAKME PRODUCT

2 6

27

PRICE VARIETY QUALITY AVAILABILITY

INTERPRETATION:

The respondents of the lakme products chose their products based on the
quality 69.23%.
 4.8 PROBLEMS FACED WHILE USING IT

S.NO PROBLEMS NO OF RESPONDENTS PERCENTAGE

1 YES 7 15.38

2 NO 33 84.62

TOTAL 40 100

PROBLEMS WHILE USING IT

18%

83%

YES NO

INTERPRETATION:

Many respondents have not faced any problems using the products with
84.62%
4.9 LEVEL OF SATISFACTION WITH REGARDS TO THE PRODUCTS

S.NO LAKME NO OF RESPONDENTS PERCENTAGE

1 SATISFACTION 10-40 4 10.26

2 SATISFACTION 40-80 31 79.49

3 DISSATISFACTION 10-40 0 0.00

4 DISSATISFACTION 40-80 5 10.26

TOTAL 40 100

LEVEL OF SATISFACTION

13% 10%

78%

SATISFACTION 10-40 SATISFACTION 40-80

DISSATISFACTION 10-40 DISSATISFACTION 40-80

INTERPRETATION:

Most of the respondents are satisfied with the Lakme products with 79.49%.
 4.10 WHAT OTHER PRODUCTS WOULD YOU LIKE TO SEE FROM
THE LAKME BRAND

S.NO LAKME NO OF RESPONDENTS PERCENTAGE

1 1 15 38.46

2 2 16 41.03

3 3 ABOVE 8 20.51

TOTAL 40 100

PREFERENCE OF OTHER PRODUCTS

21%

38%

41%

1 2 3 ABOVE

INTERPRETATION:

There are 2 products that is considered apart from lakme brand which is
41.03%
 4.11 WHAT CHANGES WOULD YOU LIKE TO SEE IN LAKME
PRODUCTS

S.NO LAKME NO OF RESPONDENTS PERCENTAGE

1 MORE PRODUCTS RANGE 10 25.64

2 MORE SHADES 15 38.46

3 BETTER PACKAGING 4 10.26

TOTAL 40 100

CHANGES WANTS IN PRODUCTS

14%

34%

52%

MORE PRODUCTS RANGE MORE SHADES BETTER PACKAGING

INTERPRETATION:
Most of the respondent like to see more shades in Lakme products with
38.46%.

4.12 WILL YOU RECOMMEND LAKME PRODUCTS TO OTHERS

S.NO LAKME NO OF RESPONDENTS PERCENTAGE

1 YES 40 100.00

2 NO 0 0.00

TOTAL 40 100

RECOMMENDATION OF PRODUCTS

100%

YES NO

INTERPRETATION:

Most of the respondents will recommend the lakme products to others with
the percentage of 10
 CHAPTER 5

FINDINGS, SUGGESTIONS, CONCLUSION

FINDINGS:

 Majority (100 %) of the respondents are female.

 The no of the respondents was between the age 21-25 years and showed 46.60% of
interests in responding to the lakme products.
 The table shows the no of the respondents are 38 who use Lakme products which is
97.44%.
 The table shows that the maximum no of respondents 38.46% use the Lakme products for
their face.
 Many respondents use Lakme product for less than One year which is 30.77%.
 Many respondents have said that there is quality in lakme products with 97.4%.
 The respondents of the lakme products chose their products based on the quality 69.23%.
 Many respondents have not faced any problems using the products with 84.62%
 Most of the respondents are satisfied with the Lakme products with 79.49%.
 There are 2 products that is considered apart from lakme brand which is 41.03%
 Most of the respondent like to see more shades in Lakme products with 38.46%.
 Most of the respondents will recommend the lakme products to others with the
percentage of 10.

SUGGESTIONS :

 Majority of respondents feel that, the price of Lakme products is high. So the company is
suggested to reduce the price of the product.
 Most of the consumers are facing the main problem of quantity from their Lakme products.The
company should bear in mind to take measures to increase the Quantity.
  The consumers expect the company to offer free offers. So the company should take necessary
steps to provide various offers which would help to capture a better market.
 Attractive and effective advertisements through various media should be repeatedly given in
order to capture the attention of potential consumers

CONCLUSION
In this study, we discovered the impact of advertising on the brand image and brand identity of
cosmetics. A study shows the use of Lakme products by most people who use it in India. The
product fulfils the wishes of the company in addition to the wishes of the consumers. In one
investigation, I found that people appreciated the easy availability of various products. Cosmetics
industry in India - this section made it clear those cosmetics in India is not a new concept. People
take care of themselves physically. The only difference is the addition of chemicals and
technology to our personal care. Advertising and promotion are essential for cosmetics and
personal care products to educate consumers about new products and strengthen brand loyalty.
Advertising on television and in print media, such as newspapers and magazines, especially
women's magazines, is widespread. Samples of toiletries are distributed to households and bag
products are attached to magazines. During the promotional periods, free gifts are offered and
promoted in the main local newspapers and on the Internet. and the image and identity of the
Lakme product are primarily domestic products and much emphasis is placed on celebrity
recognition. Lakme's marketing strategy is to offer new products year after year. Lakme will
continue to enable cosmetics companies, like a great customer understanding, to develop suitable
products, to correctly price them and increase their profitability.
 BIBLIOGRAPHY

 Monika.S (2013). A Study of Factors Affecting Impact of Advertising of Selected Digital

Library of India.
 Sangeeta Gupta,Simple Arora,(2013).Factors influencing the consumption pattern of
male cosmetic in Delhi by a urban male. IOSR Journal of Business and management.
 Anute, Nilesh&Deshmukh, Anand. (2015). Consumer Buying Behavior towards
Cosmetic Products.International Journal in Management and Social Science, 3(7), 25-34.
 Anjana S. S. (2018). A study on factors influencing cosmetic buying behavior of
consumers.International Journal of Pure and Applied Mathematics, 118(9), 453-459
 OberoiParul, OberoiPrerna (2018). Consumer behavior towards cosmetic products: A
case of Delhi NCR. Journal of Emerging Technologies and Innovative Research, 5 (11),
10-31
 Desai Kisan (2014). A study on consumer buying behavior of cosmetic products in
Kolhapur.Reviews of Literature, 1(10), 1-11
 Sumathi& Dr. Begum Mustiary (2016). Impact of advertisements on consumer behavior
of cosmetic products – A studyin Mangalore.International Journal of Scientific Research
and Modern Education, 1 (1), 874-879
 Lakshmi Y P Sai & Suresh Babu M (2019). Study of factors that influence the consumer
behavior towards cosmetics –Conceptual framework.Iconic Research and Engineering
Journals, 2(7), 2128
 ANNEXURE

QUESTIONNAIRE

NAME:
AGE:
GENDER:

1. Do you use Lakme products (brand) for cosmetics

a) yes
b) b.no
2. For which purpose you usually use Lakme products
a) eyes
b) lip colour
c) face
d) nail enamel
3. for how long have you been using the Lakme brand
a) less than a year
b) 1 year
c) 2 year
d) less than 5 year
e) more than 5 year
4. do you think Lakme provides quality products to its customer
a) yes
b) no
c) can’t say
5. what do you think is the main reason for your use of Lakme products
a) price
b) variety
c) quality
d) availability
6. any problems you faced while using it
 a) yes
b) no
7. state your level of satisfaction/dissatisfaction with regard to the products from Lakme
a) level of satisfaction 10-40
b) level of satisfaction 40-80
c) level of dissatisfaction 10-40
d) level of dissatisfaction 40-80
8. what other products? Would you like to see from the Lakme brand? State any?
a) 1
b) 2
c) 3 above
9. what changes you would like to see in Lakme products?
a) more products range
b) more shades
c) better packaging
d) all the above
10. will you recommend Lakme products to other?
a) yes
b) no