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  • Strengths and Weakness of The Brand From An Image Perspective Strengths

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    tanvir616
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    The brand has several strengths from an image perspective including its advanced technology, skilled performance, global distribution network, creative strategies from its parent company Unilever, and high market share. However, it also faces weaknesses such as competitors offering better alternative products, challenges from its dual structure and co-chair approach, a lack of high volume brands, high costs of restructuring and promotion, and some ineffective product innovations.

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    mgt

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    Mkt 201 Lifebuoy

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    The brand has several strengths from an image perspective including its advanced technology, skilled performance, global distribution network, creative strategies from its parent company Unilever, and high market share. However, it also faces weaknesses such as competitors offering better alternative products, challenges from its dual structure and co-chair approach, a lack of high volume brands, high costs of restructuring and promotion, and some ineffective product innovations.

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    Attribution Non-Commercial (BY-NC)
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    5 views2 pages

    Strengths and Weakness of The Brand From An Image Perspective Strengths

    Uploaded by

    tanvir616
    The brand has several strengths from an image perspective including its advanced technology, skilled performance, global distribution network, creative strategies from its parent company Unilever, and high market share. However, it also faces weaknesses such as competitors offering better alternative products, challenges from its dual structure and co-chair approach, a lack of high volume brands, high costs of restructuring and promotion, and some ineffective product innovations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    STRENGTHS AND WEAKNESS OF THE BRAND FROM AN IMAGE PERSPECTIVE STRENGTHS:

    1. Lifebuoy Company is using advanced technology. 2. It is well skilled performance 3. It has good distribution network all over the world. 4. Unilever provide creation strategies. 5. It has high market share. 6. Wide distribution channels in both national and internal market. 7. Largest organization and strong reputation. 8. Strong good marketing and good image creation. 9. Global innovation centers. 10.Promote its product in new geographic areas.

    WEAKNESS:
    1. Competitors offer better alternative product 2. Dual co chair approach and dual company create problem 3. Lack of high volume brands 4. The high competitors for market share increases rapidly. 5. High cost of restructuring 6. Focus on term short strategy. 7. Hard to mange and control company structure. 8. High cost limit promotion in company. 9. Sometimes some product innovation is ineffective. 10.Low cash flow and slow sales growth rate compared with other competitor.

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