PROJECT REPORT On Distribution channel of Soft-drink Industry (COKE)

SUBMITTED BY Ashish Rahate

INDEX

1. OBJECTIVE 2. LIMITATIONS 3. RESEARCH METHODOLOGY 4. DATA ANALYSIS 5. CONCLUSION 6. LEARNING 7. REFERRENCES

CURRENT STATUS:

 India is one of the top five markets in turn of growth of soft drink market. The per capita consumption of soft drinks in the country is estimated to be around 6 bottles per annum in the year 2003. PARAMETER OF STUDY: Distribution Channel SIGNIFICANCE OF STUDY: To study distribution strategy adopted by COKE to get success, COKE is the very popular product ,to know that how they bring product up to the consumer,

OBJECTIVE:
To understand the distribution channels of Soft drink Company in Nagpur .

LIMITATIONS:
The study is limited to Nagpur. Limited sample size and random sampling having a drawback of results. The entire customer will not giving good response There was no way to check the authenticity of the information given by the respondents and thus had to be accepted as genuine. Topic is vast but availability of information and timeline is short.

 DISTRIBUTION CHANNEL: Distribution (or place) is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

Hingna
Manufacture r

Nagpur
Dealer

6-Ten,Dharampeeth etc
Retailer

Ambica Sales
Sub- dealer

RESEARCH METHODOGY:
OBJECTIVE: To understand the distribution channels of COKE in Nagpur a. To study the availability of Soft-drink in the market, b. To study the customer preferences for Soft-drink, c. To analysis the place important for the distribution channels for the Company, Universe of the study: a. Sample Size b. Sampling method c. Data collection Primary Data customer (50), Dealer and manager Nagpur Beverages Pvt. Ltd. F- 4 (A) M.I.D.C. Hingna, Nagpur 440016 cont. 91232992, 37423 Secondary Data Internet, News Papers and Journals Nagpur City 50 Random sampling

Data :

About Product: Brand Product Product category MRP Selling pricing Manufacturing units Head quarter Head office in India COCA COLA COCA COLA Carbonate soft drink Rs. 20 /-, 600 ml Rs. 18.75 /Saoner (MH) New York New Delhi

AUTHORIZED DEALER IN NAGPUR: Dealer Sanjay Turhate Nagpur Beverages Pvt. Ltd. F-4(A) M.I.D.C. Hingna, Nagpur -440016 We have asked certain question to the manager and get certain information.

 10 distributors working under company in Nagpur. Company provides 2 vehicles to each distributor. They increase (double) the number of vehicles in summer season. Each distributor covers specific area. Distributor has to deposit Rs.220 per caret. Every caret has 24 bottles. There are 3 types of flavor in COKE 1. Erited(gas) 2. JBD (juice base drink) 3. Water AUTHORIZED SUB-DEALER IN NAGPUR: Ambika Sales,Sunil Aparment, Near OM Sales Corporation, Varma lay out, Nagpur Ambika Sales Agency Sunil apartment near om sales corporation, Verma layout,Nagpur. We have asked some question to the owner of the agency and get following information: Company cannot cover more area thats why it makes distributors. We are distributed specific areas we cannot interfere in the business of the other distributer. Covered areas: Buldi , Dharampeth.

 Send one salesman on each vehicle, to collect money and to maintain all records. Distributer works as mediator between company and retailer.

RETAILER: 1) 6-Ten (Dharampeeth, Hill top) 2) Lucky Emporium (Dharampeeth) 3) Prabhat Restrorant (Dhrampeeth) 4) Mahesh Foods (Dharampeeth) 5) etc.

TRANSPORTATION:

Own transportation facilities

MARGIN OF RETAILER:

Marginal Retailer is that bottle of 200ml 600ml 2 liter

10% 6.25% 8.5%

DATA ANALYSIS:
Preferred brands of coke

Preferred brand of Soft-drink

Other 9% Pepsi Coca-cola 41% Pepsi 50% Coca-cola Other

People preferred to the Pepsi ,according to our survey 50% people like Pepsi, 41% Coca-cola, 9% Other. It means Pepsi have more market share.

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 Do you get coke, when you want it? Yes 90 percent, No 10 per.

Availability

No 10%

Yes No Yes 90%

As per our survey 90% People get coke, when they want, It means the distribution of the coke is very good.

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Persentage 40 30 20 70 60 50 90 80

Ta ste

D e-

Pl ea su re

Why is coke liked?

hy dr at io

10 0

Why coke ?

Ti re d

12 Series1

Th ur sty

Fe el

ve ry ho t

O th

er

From the above graph we can conclude that maximum people drink coke due to its taste, pleasure & when they feel very hot.

CONCLUSION:
COKE FULLY concentrating on the distribution channel, they are providing less money to the distributors and retailers, they are doing more work in less expense

LEARNING:
By the help of project, we came to know about the channel of coke . How the retailers of COKE get product and complication of channel.

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