A Project Report

on
“CRITICAL ANALYSIS OF POTENTIAL OF
BISLERI”

Carried out at

Submitted By
Mr. Himanshu Bagdi
Roll no – 18157
MBA (Marketing)

Under the Guidance of

Dr. Hemant Katole

In partial fulfillment of the requirements for the award of degree of

MASTERS IN BUSINESS ADMINISTRATION (MBA)

DEPARTMENT OF MANAGEMENT SCIENCES

SAVITRIBAI PHULE PUNE UNIVERSITY
2018-20
 CERTIFICATE

This is to certify that Mr. Himanshu Bagdi, student of MBA, studying

at Department of Management Sciences (PUMBA), Savitribai Phule
Pune University has successfully finished his internship at Bajaj
Finance Pvt Ltd., Pune from June 1st 2019 till July 31th 2019.
The topic for the project is „Critical Analysis Of Potential Of Bisleri.‟

To the best of my knowledge he has been found Hardworking, sincere

and honest throughout the internship.

We wish him every success in his future career.

Dr. Hemant Katole Dr. Surbhi Jain

Internal Guide External Guide Head of Department
 DECLARATION

This is to certify that the present project is the outcome of my own

efforts and my indebtedness to other publications has been duly
acknowledged at relevant places. It has not been submitted in part or
full for any other diploma or degree of any university. I have taken
proper care and shown utmost sincerity in completion of this project.
This project report is prepared in accordance with the guidelines
issued by Department of Management Sciences (PUMBA), University of
Pune.

Dr. Hemant Katole Mr.Himanshu Bagdi

Internal Guide Student‟s Name

Dr. Surbhi Jain

Head of Department
 ACKNOWLEDGEMENT
Internship is the period when one gains knowledge & wisdom. It is a gradual
progression where a Management student gets a glimpse of the industry and the
corporate world. Such a crucial period requires proper guidance; hence I would
like to acknowledge the efforts of individuals who have guided this project to
become successful.
I would like to take this opportunity to express my sincere gratitude towards my
mentor, Mrs. Priyanka Sinha – (Regional Manager -Sales), Bisleri International
Pvt Limited, for guiding me and giving valuable insights of the industry, which will
surely help me in the future to succeed. It was a great learning experience as I got
an opportunity to learn the management aspects of business.
I would also like to thank Mr. Gaurav Nazirkar, Mr. Ayyaz Shaikh for sharing
their pool of knowledge and experience, which helped me a great deal in making
use of the right resources for successful completion of the project.
I would like to put forth my earnest thanks to Dr. Hemant Katole, whose
invaluable knowledge, suggestions and guidance was of immense help and
support. Last but not the least I would thank all my project colleagues who made
this internship a pleasurable learning experience.

Mr. Himanshu Bagdi

Roll No – 18157 MBA (Marketing)
Department of Management Sciences Savitribai Phule Pune University,
PUMBA
 SUMMARY

“Without water there would be no life, not in the manner that we know.” In todays
world, pure drinking water is biggest issue. Contaminated water leads to many
diseases. Many types of diarrheal diseases such as Cholera and Jaundice , typhoid
etc are caused due to drinking of contaminated water. 3.4 million deaths takes
place every year due to drinking of such contaminated water. And thus it is very
important element of life.

Following research is on brand Bisleri and study of its market along with its
potential in Pune region and also recommend Bisleri some areas of improvement.

“A Research Methodology characterizes the reason for the exploration, how it

continues, how to gauge progress and what establish accomplishment as for the
goals decided for doing the examination study.”

The suitable research configuration defined is definite underneath.

Exploratory Research: “This sort of research has the essential goal of improvement
of bits of knowledge into the issue. It examines the principle zone where the issue
untruths and furthermore attempt to assess some fitting strategies.”

The examination philosophy for the present investigation has been embraced to
mirror these realities and help arrive at the obvious end result in a goal and logical
way. The present examination considered an exploratory research

Following are the primary goals of my Research study:-

 To make brand investigation of Bisleri as a Brand.

 Market study of Bisleri.
 Impacts of contenders on special of Bisleri
 Impact of Multinationals entrance into industry.
 Discover ebb and flow position of Aquafina, Bailley ,Kinley mineral.
And Dangerous brought by them.
 Recommendations for Bisleri.
 TABLE OF CONTENTS

Sr.
No. Title Page No.
1 INDUSTRY AND COMPANY PROFILE 8
1.2 Company Profile 9
1.2.1 Product portfolio 11
2 RESEARCH METHEDOLOGY 12
3 CRITICAL ANALYSIS 15
3.1.1 Awareness 16
3.1.2 Current market scenario 16
3.1.3 Feedback 22
STRATAGIES BISLERI SHOULD
4 FOLLOW 25
5 RESEARCH FINDINGS AND LIMITATIONS 28
6 BIBLIOGRAPHY 32
 CHAPTER-1

INDUSTRY AND
COMPANY PROFILE
1.1 INTRODUCTION TO PACKAGED DRINKING WATER
INDUSTRY

In our nation, the inside suggestion of drinking water lies in neatness, as the idea
of fixture water is awful and is rapidly separating. This is as an obvious contrast
with the West, where 'mineral water' shows the precise minerals present in the
water. Mineral water in Western countries is gotten from normal springs and is, all
things considered, named after those springs. Most of the sifted water goes off as
mineral water in India, regardless, is isolated, foamed or sterilized by various
techniques, for instance, turnaround absorption. A predominant depiction of
bundled drinking water sold in India as such, would be 'purified sifted water. The
advancement of the class shows the prerequisite for this 'mineral water' and how
substantial loads are peering toward the bit concentrations to the potential that is
found in this market. Coke's Kinley, Pepsi's Aquafina, Brittania, Nestle, Kingfisher,
Auswater-¬are enthused about bringing their stakes up in the Rs.700 crore, 700
million liter market. The segment of Danone's picture, Evian, the exorbitant
mineral water from the French Alps, shows the evident potential India presents in
this thing order. Undeniably engaged at the choice part of customers, the brand is
being flowed in the country by Britannia Industries. Starting at now, Evian has a
more noteworthy measure of an institutional proximity (five star lodgings) than on
the retail resigns, with a 1-liter container being esteemed a hearty Rs. 330 .The
market today has created to more than Rs15bn. The created zone - stamped
mineral water - has only Rs7bn of a bit of the general business. The rest is spoken
to by the messy region which is instructed by less commonplace players. The
market is up 'til now creating – at a rate more essential than 80% per annum.
Today there are more than 200 brands, out of which 10 of them are from top
associations. In the checked bit, Parle's' Bisleri 'is the market boss with a bit of
over 24%. Parle Agro's' Bailey' comes a close by second with bit of the general
business of 20%. Other noteworthy players in the market are' Kinley 'of Coke,
'Aquafina' of Pepsi, 'Himalayan,' Oxyrich', Kelzai,' Oxycool'.
1.2 COMPANY PROFILE

The wellsprings of Bisleri lie in Italy, and the brand owes its name to creator
„Felice Bisleri‟, an Italian business visionary. In India, Bisleri set up a plant in
Mumbai for bundling and publicizing mineral water, which was first of its sort in
Quite some time. Regardless, it didn't actually work. Among various reasons, how
the Indian buyer was sick prepared to recognize bundled mineral water was
responsible for its failure. Client attitudes were progressively furnished towards
the foaming water at home.

In 1969, Parle obtained over the' Bisleri' brand. In those days Bisleri water was
open in glass bottles. Parle's accepting accountability for Bisleri didn't
sensationally affect the brand's fortunes immediately. While it picked up the
extent that detectable quality and reach (piggybacking on Parle's ebb and flow
transport arrange), tries to develop the separated water showcase were not really
cautious.

In 1972-73 Parle changed the packaging of its separated water to plastic

containers and that basically had any sort of impact in the arrangements. The
buyers, by then, were basically the advantaged - the upscale people.

In 1993, Coca-Cola obtained parle's soft drink brands-thums-up, limca, etc. While
Coca-Cola truly acquired over Parle's beverages, it assented to a settlement that
allowed the worldwide to bottle and pass on Bisleri soda for a timespan of five
years. The charge of Bisleri water, in any case, remained with Parle. The upsurge
in the ideas of Bisleri started beginning here as Parle sells its stable of brands to
Coca-Cola. This was the time when its started concentrating on making Bisleri an
achievement in the nearby mineral water promote. The inspiration driving why
Parle held the Bisleri name was that Parle saw a truly advantageous business of
mineral water in Bisleri's worth. The certifiable move in association's course of
action towards mineral water industry came in 1998, regardless of the way that
the perceptive undertakings had quite recently been started in 1994. This change
was basically a consequence of the way that the people, at the present time, had
started winding up more prosperity discerning.

Manufacturing :

A speedy take a gander at Bisleri's assembling reach shows that it speaks to the
nation over – “North records for 35% of offers for the business, West records for
30%,the South 20% and the East 15%. So as to be accessible in undiscovered
territories Bisleri has arranged 16 plants found everywhere throughout the nation
- three-fourths of which are organization claimed”. The parity is controlled by
franchises. “Bisleri has 5 plants in the North, 5 in the West-two of which were
arranged in the most recent year at Ahemdabad and Surat, 4 in the South and 2
in the East. The organization has packaging units situated in Chennai, Bangalore,

Goa, Calcutta, Mumbai, Delhi, Jaipur, Uttar Pradesh, Punjab, Indore and Nepal.
The new plants are being set up in states like Kerala, Orissa, Bihar and North
Eastern States, which up to this point have been unexplored by the organization”.

It is likewise changing its generation system and moving to a 10-hr creation plan
with abrupt increment sought after intended to be met by extra generation.

Distribution :

Clearly accessibility holds the way into the market. For any item to be effective the
appropriation framework must be great. Huge tracts of the nation have not been
investigated by the national brands, which clarifies the multiplication of smaller
brands.

“Bisleri's technique is to assemble an immediate appropriation framework at an

all-India level. As of now, Bisleri has around 80000 retail outlets in the nation with
around 12000 each in the Metros of Delhi and Mumbai. It is planned to build this
number to 10 lakh outlets so as to extend the brand's compass”.

That implies genuine interests in organization claimed trucks and trucks. Parle
wants to twofold its current armada of 1000 trucks. This would make it the
biggest armada proprietor in the nation.

Packaging :

Assortment is the zest of life. Today for any business association to be fruitful it
needs to furnish its clients with the separated item that is a worthy purchase for
them. So as to take into account the changing needs of the clients the business
needs to consistently turn out with the variations of the item so it can focus on the
most extreme fragments.

“Today, Acqua Minerals offer an assortment of bundling options: 150 ml, 300 ml,
500 ml, 1 liter, 2 liter, 5 liter, and 20 liter. The 5-liter containers represent 35
percent of offers demonstrating a developing wellbeing worry among the Indian
culture. 1 liter jugs represent 30 percent of the offer, while the 500 ml contains
taking 15 percent. The rest of the sizes share the remainder of the commitment”.

1.2.1 PRODUCT PORTFOLIO:

Size Price/bottle Target consumer

250 mℓ ₹6 Parties, Events and to quench a short

thirst of consumers

300 mℓ ₹10 Teenagers, college students and roadside

consumers. Also aimed to supply to the
Indian Railways.

500 mℓ ₹10 General consumers and travelers.

1ℓ ₹20 Consumers demanding a little more water

at just a little more price.

2ℓ ₹30 Small offices, shopkeepers, households

5ℓ ₹40 Households, institutes, offices, retail shops,

showrooms

20 ℓ ₹80 Households, institutes, offices, schools and

colleges

Vedica 250 mℓ ₹30 Natural packaged mineral water directly

bottled in Himalayas. Fit for events,
parties.

Vedica 500 mℓ ₹40 Natural packaged mineral water directly

bottled in Himalayas. Fit for events,
parties.

Vedica 1 ℓ ₹60 Fit for events, parties.

Soda 600 mℓ ₹35 Ready to use for parties, events and for
general consumer usage.
 CHAPTER-2

RESEARCH
METHEDOLOGY
“Research methodology involves specific techniques that are adopted in research
process to collect, assemble and evaluate data. It defines those tools that are used
to gather relevant information in specific research study. Surveys, questioneers
and interviews are common tools of Research”

Proper research configuration planned is definite underneath.

Exploratory Research:- “This type of research leads to goal for improvement of bits
of knowledge into issue. It considers the fundamental region where the issue falls
and also attempts to assess some suitable blueprints”.

Inquire about philosophy for present examination has been adjusted to mirror
these substances and help arrive at the obvious end result in a goal and logical
way. The present investigation mulled over exploratory research

RESEARCH OBJECTIVES :
Coming up next are the primary targets of my exploration study:-
1. Make brand examination of Bisleri as brand.
2. Direct a market study of Bisleri.
3. Impacts of the closeout of contenders marked down of Bisleri.
4. Overall market share of Bisleri along with its competitors.
5. To discover the momentum position of Aquafina, Bailley and Kinley.
6. Threats brought about by Aquafina, Bailley, Kinley.
7. Strategies/measures received by Bisleri to counter challenges.

NATURE:

Primary Data -
“Data through cold pitches to eateries, Hotels and Restaurants”.

Secondary Data -
“Secondary Data that is as of now accessible and distributed. Different web
locales, paper, magazines like A&M were looked so as to discover the data helpful
for the finishing of this undertaking”.
It can be internal/external source of data.

Internal source- It starts from the particular field/territory where research is done,
through distribute broachers, official reports etc.

External source- It is outside the field of concentrates like books, papers, Internet.

DATA COLLECTION

Primary Data: The essential information has been gathered by leading cold pitches
in every one of the regions of Pune.

SAMPLE DESIGN

Sample unit: Caterers and Restaurants in Pune regions.

Size of sample: 170 lodgings

PROCEDURE
Straightforward Random Sampling.

COLLECTION OF DATA
Sources:
1) Primary Data –Data which incorporates, information got from the eateries
through cold pitches.
2) Secondary Data- information from manual of industry, approach manuals,
books and web and so on.
Strategy for gathering information: Interview technique
 CHAPTER-3

Critical Analysis
Awareness:

CURRENT MARKET SCENARIO:

Total
Oxyrich

Own

Local

Kinley

Kelzai
Total
Divyajal

Bisleri

Bailey

Aquafina

0 5 10 15 20 25 30 35 40 45 50
The above table shows us current brand preference of customers and it is clearly
seen that Kinley is a market leader and Bisleri stands 2nd in current market

scenario. Reasons for Kinley being 1st and strategies used by all the brands is
discussed in the report.
Around 8 customers prefer their own bottle as it is useful in their own marketing
and also creates brand awareness among people. Bailley by Parle Agro stands 3rd
in our studies and is also cupturing market by lowering their price and using
Parle‟s brand image.
Patanjali Diyajal is introduced in the market and is targeting key customers or
Customers which have huge demand. Aggressive marketing strategy is a threat to
Bisleri in future. Its lower pricing strategy is key factor in motivating customers to
buy and keep their product. Even three-star restaurants are not bothered about
keeping new product like Divyajal which has less customer awareness and is just
launched as Patanjali brand is associated with it.
Besides Bisleri has „Vedica‟ as their Himalayan water and its main competitor is
Kelzai. Kelzai is providing Clients with huge margin and thus it is also proving
threat to Bisleri.
Other than above mentioned brands, there is a threat to Bisleri from local players
as they provide packaged mineral water in very cheap rate and is no where near
Bisleri‟s rate. Local players are also market nichers and consuming market share.

TOTAL MARKET STUDIED AND MARKET SINARIO:

Pricing by Each Brand:

Let us consider 1liter SKU for comparison for each brand. We will also look into
what each box has to provide and what are benefits bisleri is providing and what
competitor has to offer.
Brand Name Total number of bottles Rate per box
in each box
Kinley 15 160

Aquafina 15 150

Bisleri 12 130

Bailley 12 110

DivyaJal 12 80

There is no comparison in Rate per box for Divyajal and Bailley with Bisleri as they
are provided at a really cheap cost to clients. This makes the client go for these
Companies and their product. Patanjali‟s Divyajal was Lunched in the beginning of
this year only,and it is following same aggressive strategy as they have followed for
each of their product. What advantage bailey has is completely different and
unique. Even if client ask for Bisleri, Sales people can easily fool client about
Bailley and Bisleri having same parent company but its completely different as
Bisleri is provided by Parle and Bailley is provided by Parle agro. Besides Rate of
Bailley is low compared to Bisleri.
Now Aqafina and Kinley has to offer is completely different and it is proving good
strategy compared to these three. We will look into their strategy in more detail in
following section.

Row Labels Market Share

Aquafina ₹114000

Bailey ₹339900

Bisleri ₹541450

Divyajal ₹164000
Kinley ₹671200

Own ₹115900

Oxycool ₹36000

Oxyrich ₹86400

Grand Total ₹2068850

Around 170 HoReCa segment were studied in Pune region and rate of each
competitor were also studied. And it as found that Bisleri accounts for total
monthly sale of 5,41,450 NR in total of these 40 clients. Market leader according
to studies conducted and total restaurants surveyed is Kinley which accounts for
6,71,200 INR in total of its 47 clients.

Following is chart showing %Sales of each brand

Total
Aquafina
6%
Own Bailley
6% 17% Bisleri
Local 27%
0%

Kinley
34%
Divyajal
8%
Kelzai
2%

From above pie cart it is clear that Kinley is market leader with %sale of about
34% and Bisleri is on 2nd position with 27% monthly sales.

Buyers And Non Buyers:

 Total
B NB
140
120
100
80
60
40
20
0
B NB

From survey it was seen that around 41 are buyers of Bisleri and 125 are not and
thus we can see that there is huge scope of development of market share for
Bisleri. Inspite of oldest player in market segment it is behind Kinley which was
lauched after Bisleri and brand awareness of Bisleri is also better than that of
Kinley but as Bisleri is not providing margin wich competitors are providing it is
very defficult to improve market share. Out f 166 Sample size what we observed

was around 47 are Kinley clients. From which they are earning much more
revenue than Bisleri.

MONOPOLY BY KINLEY AND AQUAFINA:

There are around 12 and 47 clients of Aquafina and Kinley respectively in our
study. Now each of their client was given offer by Bisleri , for about 120 Rs. Per
box which Bisleri does not offer as cost for box of Bisleri is fixed and it goes
around 130 Rs per box. Even after giving this offer their clients were loyal towards
their brand.
 Kinley

Monopoly
No Response 49%
51%

Now why was this happning? What was reason behind client not taking Bisleri and
being loyal to their brand? Was there any thing special in their product? Is kinley
and Aquafina better than bisler in any terms? Be it purification process or brand
awareness, Bisleri is ahead of both? Was there any issue with taste of water?
We can see that around 49% of kinley Clients has gave us Response of “Monopoly
of Kinley” or “We don‟t keep any other product than Kinley” and same happned in
case of Aquafina and this percentage also increased to around 75%. Which means
every 4 client we meet of Aquafina we get “Monopoly of Aquafina” reply from 3
clients. “Success rate in selling to existing client is 80% and to new client is 5-20%
and thus it is really important for companies in these type of competitive market
to create loyal customer base”. Besides it is said that “ Don‟t spend 5 times more
attracting new customers , nuture existing one”
Our studies suggest that all loyal and Monopoly market for both these brand is
created by their offerings which certainly Bisleri cannot offer. Both these brand
have Cold drinks ad other drinks than water and water is not even their main
SKU, so it is suitable for both these brand to provide clients with Fridge and in
return ask them to keep only Aquafina of Kinley bottle depanding on company of

Refrigerator. Besides ,one man is employed of these companies to take photo of

refrigerator and send to company. In case Restaurat keeps any other company‟s
product , refrigerator is taken back by company.
Feedback:

Delivery Issue
12%
Good
7%
Transportation Issue
28%

Satisfactory
53%
Each of Bisleri client was asked for any issue regarding company or transportation
etc.
This was what observed in client feedback. Around 60% of Bisleri clients are either
Satisfied or feels Bisleri‟s service as Good. But around 40% of our clients are
facing either Transportation issue or Delivery issue. As 40% is huge number, In
following section we will look at what areas are facing this problems and how to
avoid them.

Transportation Problem:
Transportation problem is major issue which was recorded in our feedback from
the buyers of Bisleri. Bisleri has given transportation to 3rd party. Around 10000
boxs a day are to be delivered in a day by this transporter and thus there is
problem in transportation. In this type of business, where client is completely
dependent on us or on our transportation , there should not be any problem. As
client has many option other than bisleri and they are buying Bisleri as they trust

this International brand and expects transportation should be good. If bisleri does
not provide them service it is high chances for them to swich their brand and
move to some other brand.
We should be able to provide what our competitor lacks. Transportation should
not be issue for Bisleri. Unhappy customer means there is loss to us in one or the
other way. Brand which bisleri has build over the years of service should be
mentained and thus there is urgent and most important to solve issue associated
with it.

Delivery Issue:
Everyone excepts Bisleri provides Delivery in the inventory storage place of
restaurant , so this delivery issue is huge. We cannot expect each restaurant to
have their own man power to transport their ordered boxes from their doorstep to
their inventory place.
Besides Restaurants which are just above ground floor are also complaining about
service which transporter is providing. Transporter should not dump those Boxes
in restaurant and should rather help restaurats employee in keeping those boxes
in place where it should be kept. Many of clients do not buy bisleri due to their
service of delivery
Bisleri should look for end to end service rather than just delivering their product
in Restaurant. These are some simple things to make client happy and gain
business from him. According to my view, for each issue of delivery, transporter
should be made to pay fine to bisleri so that from next time he should help client
and keeps service of Bisleri and Brand image mentained.
 CHAPTER-4

STRATEGIES FOR
BISLERI:
1.Target:

Selling filtered water, requires growing market. Oganization ought to likewise focus
available for soda pops. All the soda pops tend to three very important issue: fun,
thirst, refreshment pursued by status somewhat. Thirst and status estimation of
mineral water is all around acknowledged. There is almost no mineral water
brands can do to include the fun component around the item.Here, it ends up
significant for the organization to have decent dispersion arrange. It ought to be
gotten that in the event that the mineral water is effectively accessible all over the
place, at that point it tends to be said with certainty that it is ready to supplant
the soda pops as refreshment. In the event that we attempt and take a gander at
the reasons that is why purchasers purchase sodas as refreshments: we would
discover the appropriate response as that either water isn't accessible or in the
event that it is accessible, at that point security isn't guaranteed. Along these lines
upheld by a decent dispersion organize mineral water industry can develop at
quick pace.

2.Getting in Order:

Improvement should be made in Packaging. It is regularly observed that young

are sentiment chiefs, in this way it turns out to be significant for any customer
item to make an imprint in that age, on the off chance that it truly needs to
develop. The organization for that, would need to accompany bundling that is
increasingly tough and depicts itself as a hep brand.Bisleri Rockstar has been
aunched by Bisleri to attract Young customers now, but it needs to market itself in
that way too.

3.Distribution system:

The requirement for improving the conveyance system isn't just when the
organization needs to focus on the soda pops showcase. In the event that it needs
to enter all aspects of the nation and would confront rivalry from contenders like
Bailley it turns into an essential for the organization to have a solid dissemination
arrange. take the case of Bailley, it very well may be seen that this organization
has developed quickly before is still on that pattern. One of the significant
explanation behind this fast development is distribution.
 CHAPTER-5

RESEARCH FINDINGS
AND LIMITATIONS
STRENGTHS :
Bisleri has first mover advantage.
Distribution system across India.

WEAKNESS :
Margin of all the channel members is very low and so they avoid it.
Production cost higher than that of other players.

OPPORTUNITIES :
Cold drink segment has huge opportunities.
In South Asian countries.

THREATS :
Multinational companies have entered In mineral water segment.
Low price of local players is biggest threat to Bisleri.
Duplicate production of bisleri is also a problem for bisleri as it is down grading
Bisleri‟s name.

CONCLUSION:

Bisleri is most favored on account of its accessibility.

Advertisements have not encouraged Bisleri to separate itself from its rivals.
Bisleri is viewed as clean and hygienic.
Bisleri scores over different brands as far as brand mindfulness.
Majority of the individuals request Bisleri when they buy packaged drinking water
RECOMMENDATION :

1. Ad to construct brand picture resulting it into ground, to set up the realness

to the item.

2. Sugarless flavoured water could be made,so shoppers likewise has solid

substitute to the cold drinks.

3. Water conveyance to a house with no extra cost.

4. Awareness projects at fitness center , schools ,Hospitals.

5. To win the shopper conviction and confidence over genuity of product.

6. Display of hot/cold distributors and containers at spots like lodgings, clubs,

air terminals where high society gathering visits as they are potential clients.
Departmental stores, petroleum siphons ,super bazaars can likewise be
considered.

7. Customers can also buy polybags like milk for mineral water.

8. The organization ought to arrange camps at different piece of city

additionally street show to realize distinction between mineral water
channel/decontaminated water ,to tell the individuals how mineral water is more
clean compared to separated water/cleansed water.
9. To mindful individuals the money saving advantage investigation to the
client of how the mineral water would cost less and advantage more, since
individuals utilizing purifier framework cost excessively.

10. To win over the purchaser confidence over the genuinety of the item the
organization ought to have redressal discussions where individuals can pass on
their complaint.

11. Fridges and refrigerators ought to be given to retailers.

12. 'Buy two Boxes and get one' offers can be launched.

13. Pirated/duplicated variations of marked water to be halted.

14. Plastic nature of bottle should be improved, uniquely white collar class
fragment would prefer not to toss plastic jugs after water utilization and like a
similar jug to be utilized in future or household purposes.

15. Change the packaging of Vedica mountain water to improve deals.

The redressal gathering ought to be found zone insightful and the organization
could see the reports of zonal head each-day with respect to the complaints of
clients. Organization could make legitimate plans to pull off complaints of buyers
as quickly as time permits.
 CHAPTER-6

BIBLIOGRAPHY
6.1 BIBLIOGRAPHY

Websites:

 www.bisleri.com
 www.coke.com
 www.pepsi.in
 www.google.co.in
 www.indiainfoline.com
 www.rediff.com
 www.hellomineralswater.com
 www.statista.com
 www.retail.economictimes.indiatimes.com
 www.writeawriting.com
 www.scribd.com
 www.skylinecollege.com
 Fr.scribd.com

(Sahai, 2006-2009)
 QUESTIONNAIRE

1. Which of the following brands are familiar to you?

 Kinley
 Aquafina
 Bisleri
 Oxyrich
 Bailley
 Himalayan

2. Which brand do you keep in your Restaurant?

3. What is your consumption per month/ Number of boxes that you
require per month?
4. What is cost per box for your current brand?
5. Did you do any business with Bisleri in past?
6. If yes, what is reason that you stopped keeping Bisleri?
7. Did you have any issues regarding to Bisleri?
8. What aspect should Bisleri improve?
9. If no, What is reason that you prefer other brands over Bisleri?