Professional Documents
Culture Documents
Our focus is on highlighting critical aspects of laws and regulations which senior marketing executives and their legal advisers need to fully appreciate and to introduce appropriate measures to pre-empt difficulties.
Some of the big issues well be tackling Social media and the law - very now now and enormously important in terms of brand reputation and it will radically impact Governance practices POPI - probably the most impactful Act on marketing practices which is about to be passed Gauging recent ASA decisions and rule changes - and we have two of the most informed legal advisers in the country Consumer Protection Act and the National Credit Act - consequences on direct marketing practices Broadcast and the law - promoting brands via branded content and managing sponsorships in the world of consumer protection
Meet the most informed team of legal advisers you will ever encounter Paul Jacobson, Director, WebTechLaw (Pty) Ltd Gail Schimmel. Advertising law expert, Clear Copy (former Head of Legal & Regulatory Affairs at the ASA) Alastair Tempest, COO, Direct Marketing Association Dr Stefan Vos, Director, svmra (pty) ltd (former Head of Legal & Regulatory Affairs at the ASA) Michael Judin, Senior Partner, Goldman Judin Inc Ina Meiring, Director, Werksmans Advisory Services (Pty) Ltd. Prof Kobus Van Rooyen, Senior Counsel, earlier Prof of Law, University of Pretoria, Chairperson Broadcasting Complaints Commission of SA
DRAFT PROGRAM
08h15 08h45
Governance risks in social media relating to the legal obligations of the company and the director - Insights into the critical issues relating to King III Code - Governance risks arising from social media communications linked to liabilities and the obligations of the director - Protecting company reputation in the era of social media Michael Judin, Senior Partner, Goldman Judin Inc
08h50 10h20
Social media and the law and the impact of POPI - Copyright and intellectual property - What POPI means for privacy in South Africa - Privacy on the social Web and its impact on direct marketing - Recent critical rulings affecting the major platforms eg Facebook Paul Jacobson, Director, WebTechLaw (Pty) Ltd
10h20 10h50
10h50 11h20
How POPI has changed other laws - The ECT Act and the proposed amendments from the Ministry of Communications - The Financial Services Board recommended amendments to the ECT Act Alastair Tempest, CEO, Direct Marketing Association
11h25 12h10
The consumer's right to restrict unwanted direct marketing under Consumer Protection Act and the National Credit Act - How is the consumer's right to restrict unwanted direct marketing protected? - Opt-in vs. opt-out Ina Meiring, Director, Werksmans Advisory Services (Pty) Ltd.
Terry Murphy, MD, Marketing Mix Conferences www.marketingmixconferences.co.za terry@marketingmixconferences.co.za 021 790 8147 083 326 2450
13h10 14h20
Gauging recent ASA decisions and rule changes - A critical discussion of recent ASA rulings and code changes impacting the marketing and advertising practitioner. Gail Schimmel. Advertising law expert. Clear Copy (former Head of Legal & Regulatory Affairs at the ASA) Dr Stefan Vos, Director, svmra (pty) ltd (former Head of Legal & Regulatory Affairs at the ASA)
14h30 15h10
Broadcast law impacting marketing practices - BCCSA vs ASA roles - ICASA & BCCSA roles - Watershed impact upon advertising timing and association Prof Kobus Van Rooyen, Senior Counsel, earlier Prof of Law, University of Pretoria, Chairperson Broadcasting Complaints Commission of SA
Terry Murphy, MD, Marketing Mix Conferences www.marketingmixconferences.co.za terry@marketingmixconferences.co.za 021 790 8147 083 326 2450