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✼ Pyramid Principle :
The mind automatically sorts ✼ Written Indian texts, like the
information into distinctive Mahabharata and the
pyramidal groupings in order Ramayana, often begin with a
to comprehend it. story about themselves, and it
tends to be about the conversion
Any grouping of ideas is easier of an tale into a written text.
to understand if it arrives Indian epics are intermediate
presorted into its pyramids forms with many of the
Every written document should properties of the oral genre –
be deliberately structured to formulas, repetition at different
from a pyramid of ideas. levels as a key device, story
within a story and so forth. They
“Complete your thinking even have tellers and listeners
before you begin to write” inscribed within the tale.
C K Prahalad
Lal Bahadur Sashtri
✼ Core Competence ✼ Jai Jawan Jai kissan
✼ Bottom of Pyramid
Francis Fukayama
N G Chandavarkar -
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