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"Knowledge speaks but wisdom listens. "
JIMI HENDRIX
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • . . .. . . . . . . . . . . . . . . . . . . . . . . . -. . . . . . . . . . . . . . . . . . .
• • • • • • • • • • • • • • • • • • . . . ...........


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MaDElINe.. HiE MASTlRS
THE ULTIMATE BUSt E55 MASTERY SYSTEM
STEPHEN M.R. COVEY
Stephen M.R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling
keynote speaker and adviser on trust, leadership, ethics and high performance, he speaks to audiences
around the world. He is the New York Times and #1 Wall Street Journal best-selling author of The SPEED
of Trust, a ground breaking and paradigm-shifting book that challenges our age-old assumption that
trust is merely a soft social virtue and instead demonstrates that trust is a hard-edged economic driver a
learnable and measurable skill that makes organizations more profitable, people more promotable and
relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability
to establish, grow, extend and restore trust with all stakeholders is the critical leadership competency of the
new global economy. Stephen passionately delivers that message and is dedicated to enabling individuals
and organizations to reap the dividends of high trust. Audiences and organizations alike resonate with his
informed, practical approach to real-time issues that affect their immediate and long-term performance.
He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest
eadership development company in the world. Stephen personally led the strategy that propelled his father's
book, Dr Stephen R Covey's The 7 Habits of Highly Effective People, to one of the two most influential
business books of the twentieth century, according to CEO Magazine. A Harvard MBA, he joined Covey
Leadership Center as a client developer and later became national sales manager and then president & CEO.
Under Stephen's direction, the company grew rapidly and profitably, achieving Inc. 500 status. As president
& CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times. During that period,
both customer and employee trust reached new highs, and the company expanded throughout the world
into over 40 countries. The company was valued at only $2.4 million when Stephen was named president &
CEO, and within 3 years, he grew shareholder value to $160 million in a merger he orchestrated with then
Franklin Quest to form FranklinCovey.
Over the years, Stephen has gained considerable respect and influence with executives and leaders of Fortune
500 companies as well as with mid- and small-size private-sector and public-sector organizations he's
consulted. Clients recognize his unique perspective on real-world organizational issues based on his practical
experience as a former CEO. Stephen currently serves on the board/advisory board of several entities,
including the Human Performance Institute the leader in energy management technology where he
serves as Advisory Board Chairman.
Stephen resides with his wife and children in the shadows of the Rocky Mountains.
SESSION 1 • STEPHEN M. R. COVEY· The Speed of Trust 3
~ a t
peed
"
ips
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MODI LING 1 HI MAS 1 (RS
TIlE ULTIMATE BUSI LSS MASTERY SYSTE.M
DECISIONS AND ACTIONS
SESSION 1 • STEPHEN M.R COVEY · The Speed of Trust 5
TONY HSIEH
e a os


• •
o e elver Iness
• •
a e I Ions

SESSION 2
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7
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MOLJlLlNG THE MASTERS
THE ULTIMATE BUSI [SS MASTERY SYSTEM
TONY HSIEH
Tony originally got involved with Zappos.com as an adviser and investor in 1999, about 2 months after
the company was founded Over time, Tony ended up spending more and more time with the company
because it was both the most fun and the most promising out of all the companies that he was involved
with. He eventually joined Zappos.com full time in 2000. Under his leadership, Zappos.com has grown
gross merchandise sales from $1.6 million in 2000 to over $1 billion in 2008 by focusing relentlessly on
customer service.
Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and
feel of a small company. Prior to joining Zappos.com, Tony co-founded Venture Frogs with Alfred Un.
Venture Frogs is an incubator and investment firm that invested in Internet start-ups, including Ask !eeves,
Tellme Networks and, of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an
advertising network that was successfully sold to Microsoft for $265 million in 1998.
Tony met Alfred Un (COO/CFO) In college, when Tony was running a pizza business and Alfred was
his #1 customer.
SESSION 2 • TONY HSIEH · The Zappos Story: How We Deliver Happiness &: Make Billions 9
C 1010 ItuUhroughs Allighb Icsern:d
MODl Ll NG THl MASTlRS
THE ULTIMATE BUSINlSS MASTERY SYSTEM
The Zappos Story:
DECISIONS AND ACTIONS
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SESSION 2 • TONY HSIEH. The Zappos Story; How We Deliver Happiness &: Make Billions 11
AY ABRAHAM
e ra e 0

n ers an In
.... .
ree
e

Inence:
ee S
• •
our len S 0

our uSlness
aXI Ize
uccess
SESSION 3
13
1(1[ lit A l[
T
A TER H 1
AY ABRAHAM
A\ the fountier dnd EO of Abralldlll Group, Inc., m Los Ang I s, Cal forma, Jay has spent the last 2') years
\OIVII1( ,)nd ic nifl ,)!ltly in rasing til bottom lin of ov r 10,000 cll nts In mar th n 400 Industnes
worldwide. Jd ' ha\ seen Jnd d alt \\11th v ry type of busln s ou can Imagine And h 's studied and solved
l Vl'r ' kind of que lion, problem, challenq and opportunity.
J,) ,\ unc,)nn ,)bilit v to in buslnes Incom ,walth nd succ s by uncovering hidd n assets, overlooked
opportunitils ,md undervdlued po Ibilities h s captur d the attention and resp ct of CEOs, b st-selling
<luthOI), and mdrk ting e pert. Jay' eli nt ran e from busme 'i ro (Ity to smail-business
owner ..... But the' .111 h,)Ve on thin III common Irtuall all ha profit d greatly from J y's pertise A
number of client.... all .)cknowll dg that Ja 's efforts and Id as ha I d to a profit incr ase of millions of dollars.
Jd ' Identlfll'd th pdtt'rn that limit and r' tnct bu in qrowth. He's on of only a ver few people who
rl',)lize that 1ll0st indu trk ani know and u e on particular m rketlng appro ch en though there ma
be dOll m of more ffL tl\ e dnd profltabl trategi and OptiOns a a lable to th m.
how hl\ eli nt· hm to tak diff rent uce cone pt from different mdu tne dnd dapt them to their
ifi bU\II) S . Thb (IVl 1 ,\ Iient a pm erful advanta a r their competition.
I,) , h,)\ been ,)(knowl('dqed ,) ,) unique (md dl\tin ti e authorit m the field of bu me performance
enh,)n ement and th m,) 1n1lZin lH)d IllLlltlpl ing of bu 111 set He's been featured twice m In e tors
Bw/()( " Oddy both 011 th front p l' nd in thc l dr' L1cce "[Jay] know how to 1111 Imize
r with minllllL1m cffol t." The 1arch , 2000, I u of Forb lllagc1zine "sted Jay s one of the top flv
l' e utlve (oache 111 the ountr', <1vll1 J l''s peclalt IS "Turllll1 corporate underperformer Into marketmg
,1Ild sa/cs whizzes."
In ,)ddition, J,) , has becn written up in U_ 4 ew}or rlfne." La ngele Times, l Val1lngton Post,
\.1 ) Fr.J1l i.\ a hrom Ie, 0 I C. 'iCod, Journal, .tCion.)1 Underwriter, Entrepreneur, LJ ce\), Inc. magazine and
111,1/l ' other).
He over 10,000 II1dividlhl/ bU\II1t'\ torie from around the world. t\lan of the world's
pre cminull tr and comu/t.lnb have ht out Ja ' adVICe and counselm growlI1 their organizations.
F 'lION • I'\) BR Ii TIl(' tr .ltg of Preemlf'en lUnd r, 1d g 1'1
of Your h<'nt t !a ,m'l 'our Su ,
1
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MODI LINC 1111 RS
1HL ULTI '<lATE BUSI E.5S MASTERY' SYSTEM
The Strategy of Preeminence:
Understanding the Needs of Your Clients
to Maximize Your Business Success
ABOUT THI S PROGRAM:
Legendary business growth guru Jay Abraham goes over some of his fundamental imights that have virtually
reshaped commerce today while also introducing some of his latest breakthroughs in marketing leadership.
Concepts like liThe Maven Matrix: 77 Steps to AchIeve Stature as the Recognized Expert in Your Market II are
bl ended expertly with pOSItioning greats like "Strategy of Preeminence. II
Jay shows you the brilliance and expert positioning of giants like Bill Gates, Donald Trump, Henry Kissinger,
etc. .. and what you can learn from them in how you position your persona In the market and your company's
preeminence over competitors.
Due to his stature as a great thinker of the new millennium, outside of hosts Tony Robbins and Chet Holmes,
Jay Abraham was the only guest speaker given such a large block of time to share his Ideas.
Jay not only shares classic and advanced Abrahamlsms but also provides a critical segment of "lightning
rounds" where he interacts with audience members one after another for a minute or two each, giving a fire
hose of business growth concepts in under a half hour. If you want to dominate your market and have the
best possible position among your competitors, this IS a must-watch.
SESSION 3 • JAY ABRAHAM ' The Strdtegy of Preeminence: Understdndlng the Needs of Your Clients to MaXimize Your BUSiness Success 1 7
02010 I..,II"t'" IfUI., Uuough, Inl rrrwUonat AI R'9hll
MODI liNG THI MAS I ( RS THE ULTIMATf. BUSI ESS MASTERY SYSTEM
NOTES ...
I
SESSION 3 • JAY ABRAHAM· The Slrategy of Preeminence: Understanding the Needs of Your Clients to Maximize Your Business Success
I
19
EBEN PAGAN

- 0 0 In
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_I e a ar e In enlus

SESSION 4
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MODlLING THl MAS T£ RS
THE ULTIMATE. MASTERY SYSTEM
EBEN PAGAN
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Eben Pagan started his online business, Double Your Dating, from his bedroom In 2001 under the pen name
David DeAngelo. Shortly thereafter, his e-book, also titled Double Your Dating, qUICkly became a best-seller.
As both the author and entrepreneur behind his enterprise, Pagan has since become a trusted adviser to
men seeking advice about how to communicate and create relationships with women. In addition, because
his business is 100 percent online, supported by 85 full-time virtual employees and generating $25 million
in sales, Pagan has become a leading expert on e-commerce, as well. His Altitude Training Program teaches
leaders how to grow their business from a start-up to a million-dollar industry.
• Started his online business in 2001 from his bedroom
• All eCommerce all business generated online
• 85 full-time employees 100% virtual no office
• $25 million+ in revenue per year
• #1 in dating advice for women and men
• Creator of Altitude Training Program how to grow your business from start-up to $10 million per year
• Creator of Wake Up Productive Time Management Program
SESSION 4 • EBEN PAGAN· How to Think like a Marketing Genius I 23
MOOIIIN , I HI
THE. ULTIMATE BUSI E.SS SYSTLM
DECI SIONS AND ACTIONS
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SESSIO 4 · EBEN PAGAN · How to Think Like a Marketing Genius 25
GARY VAYNERCHUK

urnln our
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uSlness
SESSION 5
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A()[)[I (, T >11 A TI R
rH r A
GARY VAYNERCHUK
Gary Vaynerchuk captured <Ittention with his plone ring multl-fac ted approach to p rsonal brandmg
and bUSiness After primarily utilllIng traditional advertismg t chnlques to build hiS famlly'\ local wme
into a national industry leader, Gary rapidly leveraged sOCIal media tools suth as TWitter and
Filcebook to promote Wine Libr<lry TV, his video blog about Wine As his viewership swell d to ov r
80,000 a day, doors opened to a book deal, several national TV appearances and a flurry of sp a mg
engagements around the world. Gary's dual identity as both bUSiness guru and wine guy has mad him
the "Social Media Sommelier."
SESSIO 5 · GARY VAY ERCHU • Turning Your Passion Into a Sl; cessfu' BUSiness 29
• •
MODlllNG THE MAST[RS
THE ULTIMATE BUSINESS MASTERY SYSTEM
Turning Your Passion into a Successful Business
DECISIONS AND ACTIONS
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SESSION 5 • GARY VAYNERCHUK • Turning Your Passion into a Successful Business I 31

n erne
ar e In

VISHEN LAKHIANI

ANIK SINGAL

MIKE KOENIGS

DOUG WILLIAMS
SESSION 6
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33
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MOO[UNC. THE MAST£RS
TH ULTIMATE BUSI Be; MASH Y SYSHM
VISHEN LAKHIANI
Vishen Lakhiani is a 33-year-old entrepreneur, computer engineer and marketer who has been ma ing
waves in the personal development industry. In 2002 at the age of 27, he quit Silicon Valley to start a
bedroom business publishing meditation programs online. As the business grew, he began pioneering
new ways of information marketing. In 2005 he revived the struggling Silva Method program and turned
it into a multi-million-dollar online personal growth program. In 2007, he worked with Bob Proctor on
the launch of the SGRProgram.com, one of the most successful personal development launches on the
Internet. It pulled 2 million visitors in 2 weeks. In 2007, he founded TheAmericanMon .com and turned
it into a multi-million-dollar business in 10 months. Together with his business partner, Mike Reining,
formerly of eBay fame, Vishen now runs MindValley Media, a publishing company based in the USA and
in Malaysia In 2008, It became one of 25 companies worldwide to win the World's Most Democratic
Workplace Award. Together with the 25-person team from 15 countries, Vishen and Mike are creating a
new kind of publishing company, one that merges software, mixed media, video and social networks to put
authors in the personal development movement In front of the Internet generation. Printed boo s, they
believe, will be obsolete in 7 years. Vishen looks for authors and spea ers with a gift for teaching skills
related to self-awareness, parenting and entrepreneurship, and he turns them into new media stars by
bringing in the right technology and marketing to expand their exposure and sales via the Internet.
SESSIO . 6 • I ITER ET MARKETI G MASTERS 35
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DECI SIONS AND ACTIONS
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SESSION 6 • INTERNET MARKETING MASTERS I 37
o 101 0 8 u ' l n ~ ' \ Brukthruugh' Inlf'rn.tlon.1 All RIQht' RfU'rvf'd
MODELING THE MASTERS
THE ULTIMATE BUSINESS MASTERY SYSTEM
ANIK SINGAl
-.
Summary
To build the premier virtual training center to help further professionalize the affiliate marketing industry.
Specialties
Affiliate marketing, search engine optimization, web 2.0, article marketing, affiliate manager training,
business management, project management
Experience
• CEO at Lurn, Inc.
Lurn, Inc., provides Internet marketing education and also e-Learning technologies to help automate
monetizing education on the Web for small businesses!
• Copywriter/Researcher at Seeds of Wealth
I helped put together a full real estate training course and also helped write and craft many vital
reports this is where I learned how to do copywriting!
• President at Singal Marketing Consultants
I helped companies and small businesses with their Internet marketing, specifically specializing in search
engine optimization, article marketing, Web site design, banner advertising and affiliate marketing.
Honors and Awards
• 2005 Hinman CEOs Entrepreneur of the Year
• 2006 MTECH Young Alumni Business Plan Competition 1st Place
• 2008 #2 Top Entrepreneur Under 25 by BusinessWeek
SESSION 6 • INTERNET MARKETING MASTERS I 39
MODELING THE. MASTERS
DECI SIONS AND ACTIONS
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SESSION 6 • INTERNET MARKETING MASTERS 41
MOD£LI NG THE M A ~ HRS
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THE. ULTIMATE BUSINE.SS MASTERY SYSTEM
MIKE KOENIGS
Geek, surfer, marketer, vid 0 producer and didgeridoo player, Mike Koenigs is best known as the guy
who creat d th Web 2.0 syndication service, Traffic Geyser that distributes over a million videos per
week and generates top ranking, web traffic and leads in minutes by sending video content to over 70
vid 0 sit s, social bookm rking, social media, blog and podcasting directories.
Mik grew up in E gl Lake, Minnesota (pop. 763) where h taught himself how to program at age 14. He
wrot vid 0 9 m s for the first Mac game company, PCAI. In 1991, he co-founded Digital Cafe, one of
th first int ractiv multim dia agencies that produced the world's first branded CD-ROM game, "Chex
Quest" and shipp d in more than six-million boxes of General Mills cereal. Digital Cafe produced many of
th world's first movi Web sites, promotional screen savers and games for Sony, Columbia-Tristar and
20th C ntury Fox. H sold the company during the dotcom boom to publicly-held IPG and billion-dollar
g ncy Campb II -Mithun in 1999.
H 's cr dit d for making "Infom rcial Toolkit" and inventing the "Internet InfomerCIal" for marketing
and s lIing products or rvic s with vid 0 on the web.
Micha I has s rv d as a produc r, mark t rand comultant for Sony Entertainment, 20th Century Fox,
3M, G n rc I Mills, Dominos Pizza, Ralston, MilZda Motors and N w York Times best-selling authors
including 0 p k Chopra, 0 blli Ford and Tony Robbins. H 's cr ated over 300 Web sites and more
than 30 products.
Mik 's "Digi " tudio is locat d in an Diego, CA.
M l Mlk nd visit Di ital
h r : http://tr !fic y r.n t/I ad/digital-cafe
I ION 6 • IN IlRN[' MARK[ TIN MA\ TEA I 4
Itll
tt .... "Tid
MODELING TH[ MASTERS
DECISIONS AND ACTIONS
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SESSION 6 • INTERNET MARKETING MASTERS 45
MOUfll NG I HE MASIlRS
THE ULTlMA"fE. BUSINESS MASTERY SYSTEM
DOUG ILLIAMS
Doug Williams founded DWA in June 2002 to focus on the needs of the small business. Doug has
an MBA and 22 years of top management experience Doug has teamed up with his son Tim Williams to
help business owners grow and improve their businesses. The staff today has grown to eight people.
DWA has many top-notch industry professionals and business relationships (our associates) that we work
with. We draw on this accumulated knowledge and experience. This allows us to tackle almost any issue that
a small business may need help With
We are located in Vancouver, Washington. This is in the southwestern part of Washington State. Our
local service area is the Vancouver, Washington, and Portland, Oregon, metro areas. We work with clients
throughout the western US by phone and by travel to their location.
We offer a full line of small-business consulting and Web site marketing services. We focus on helping
businesses with fewer than 100 employees. We have worked with companies with over 500 employees, but
we enjoy the fast-paced, flexible dynamics that a small business has. It is much easier to effect change in a
smaller organization.
Small-Business Consulting
Services include advice on starting a small business, marketing plans, business plans, business operations
analysis, management consulting, marketing and business operations consulting and manufacturing
consulting .... More on services offered
Web Site Marketing
Services include Web site design, search engine optimization and search engine submission services, with
guarantees to Increase traffic to your Web site. This is the fastest-growing area of our business. Internet
marketing is the single largest marketing opportunity for the small-business owner. DWA is different from
other Web design firms. We look at your marketing needs from a business consultant's perspectiv.e and then
work with you to develop a site that IS consistent with your plan. If have a formal pla.n, we
know what to ask to develop one. Because we are search engine optimization experts, we design and build
only optimized Web sites.
Let Doug Williams and Associates, LLC, help you grow your small-business.
SESSION 6 • INTERNET MARKETING MASTERS 47
020 0 IUSlnru .rulo..throu9h, IntfrrullOrull All a'g"'t
MOl>llING Ift[ MAS TI RS
THE ULTI MTE B U ~ I l ~ ~ MASTlRY SYSTLM
NOTES ...
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SESSION 6 • INTERNET MARKETING MASTERS 49
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ANDY MILLER
• •
-onsu a Ive e In
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SESSION 7

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51
"--'. --. ~
MO() £LI N(, HH M A ~ I f R ~
TIlE ULTIMATE Bust ESS MASTERY SYSTEM
ANDY MILLER
Andy Miller International, Inc., is a sales strategy and sales force turnaround firm that consults CEOs, sales VPs,
VCs and private equity firms on developing sales organizations that exceed their numbers every quarter. We are
the only firm in North America that gets paid commission on results! Andy is recognIzed as one of the top 15
sales management experts in the world. Clients include high-tech companies, manufacturers, financial services,
entrepreneurs and venture capitalists throughout Europe, ASIa and Australia. Some of hiS credentials include:
• 25 years of sales, sales management and entrepreneurship
• At 27 he grew a software company from zero to $24 million in 3 years and then sold to VCs
• Consulted with more than 2,000 CEOs sales VPs of small and mid-size companies
• Provided 52 weeks of training and coaching to over 14,000 salespeople
• Worked with 16 of the Fortune 500
• For 12 years had the top franchise out of 140 for a nationally recognized sales training company
• Is on the advisory board of American Training and Development, advising its 50,000 members on
sales issues
• Advisory board of U PSA international sales association
• Advisory board of BEW business experts Webinar company
• Previous advisory board member of a national sales training company
• Previous advisory board member of a large sales assessment company
• Sold and trained in most major countries in Europe, Asia, Australia and South America
• Featured in numerous magazines including Newsweek and Selling Power and on CNN
• Former adviser to Wharton School of Business on doing business internationally
• Guest lecturer at Georgetown University McDonough School of Business
• Certified in NLP, E-Myth, stage hypnosis
• BS degrees in Psychology and SocIology and a diploma in Computer Science
SESSION 7 • ANDY MILLER · Consultative Selling 53
MODELING THE: MASTERS
THE ULTIMATE BUSINESS MASTERY SYSTE 1
61 9 37 77 21 94 26 6 74 14
93 45 73 97 33 86 2 42 78 38
65 17 25 13 57 58 70 30 22 90
81 53 1 89 49 18 46 66 82 34
5 29 85 41 69 10 62 54 50 98
67 99 51 55 95 64 44 92 88 20
15 39 79 63 7 96 12 80 48 76
87 35 91 83 11 84 16 8 28 72
71 '19 2
43 60 40 32 52 4
• AN ILU ' HI ull II 11m J
MOlJlllNCJ Iltl MAS" RS
THE. UlTI v1ATE. BUSI [SS MASTlRY SYSTlM
DECISIONS AND ACTIONS
I
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SESSION 7 • ANDY MILLER · Consultative Seiling 57

r I
_or 0

o ro I
BRENDON BURCHARD
Br ndon Burchard IS th author of :s CoIckn nd
bu iness consultant who IS revolutloniling way
ro-enue by teaching th m how to Win nd
500 companies.
and
By creating and leveraging innovative nonprofIt and corpor. a
expert empire and appeared on ABC World CBS, PIt apr." t. and
100 radio stations across the country. H,s dl(!l1ts have Included tc
Buy, Nordstrom, levi's, Gateway, Walgreem at lid thousao'ls and and
gIVen speeches and seminars around the world Br ndoo's nleSs.ge and
been sponsored and promoted by Wal.Mart, Wachovla, Coc.a-eo&., Toyou, US Sony
Kiwanis, Junior and other global and
facilitated the largest nonprofit partnership In hiStory serving the chlldml wortd,
major organizations that collectively teach over 10 youth about
entrepreneurship and financial literacy.
Outcomes:
• Clarity on the sponsorship market and the
for your bus.ness
• to position your organization to win sponsorships fast
• Understanding of the sponsorship proposal process
• Checklist of how to leverage partnerships to grow your brMld
-
MODELING THE MASTERS
THE ULTIMATE BUSINESS MASTERY SYSTEM
ABOUT THIS PROGRAM:
Would you rather .chase clients one at a time or have them come to you in droves because you got involved
ith something bigger and more potent than yourself and your business? Brendon Burchard deftly conveys
power of getting larger compa.n;., charities involved with your bus;ness. If you apply even a. tiny
fraction of the learning curve In thiS session, It could pay for the rest of the entire training program a million
times over.
Brendon shows you not only the potent advantages of this leap-frog growth technique but also the
steps to put in so that you .could begin capitalizing on the billions that are given away every year
to entrepreneurs like you. You will learn how entrepreneurs can align themselves with large corporate
sponsors causes that get them massive exposure while helping the causes as well.
This is a win-win. If you are looking for serious leverage with your business and the chance to get .
tremendous exposure faster, better and smarter, this session may be the one that truly changes your life.
. f Corporate Sponsorships & Nonprofit Partners
SESSION 8 • 8RENDON BURCHARD· Harnessing the Power 0
-
02010 Busln"" Bruklhroughs Int"m'llon.1 All RIghts RfSfrvfd
63
MODElING THE MASTERS
THE ULTIMATE BUSINESS MASTERY SYSTEM
NOTES ...
SESSION B • BRENDON BURCHARD . Harnessing the Power of Corporate Sponsorships & Nonprofit Partners 65
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SCOTT HALLMAN

e In a ro I s or s 0
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SESSION 9

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: 67

EL
ING THE MASTlRS
MOO
SCOTT HALLMAN
Meet the Master Business Builder
I
THE UlTIMATE BUSINESS MAS1E.RY SYSHM
Scott D. Hallman's twice been named to the prestigious Inc. 500 list f th f t t- .
privately held companies In America (#59 and #106). 0 e as es growing
5cot.t .is a nationally leading sma!l-business coach and marketing expert, helping clients add
new profit strear:ns. Scott has bUilt a reputation as "the Master of Implementation" by applying
apld growth success practICes that are modeled from leading firms in each industry.
t has c?nducted seminars with leading bus!ness growth trainers Jay Abraham, Chet Holmes and Jay
nrad Levinson, and he has shared the stage With Eben Pagan, Joe Vitale, Alex Mandossian and Mark Victor-
sen, just to name a few.
ilt a Billion-dollar Company in 21 Months
r to starting Business Growth Dynamics, Scott built a national e-commerce/ CRM IT consulting business from
o to $85M in 21 months (with his co-founder), valued at nearly $1 billion ($982 million).
Turnaround Master as Well
just 18 months as CEO, Scott took this healthcare services company from the brink of bankruptcy to
profitability. He also launched the nation's first fully outsourced "Health Information Management
epartment" within a hospital. The company later sold for $l30 million!
t's ALL about IMPLEMENTATION"
has perfected "the Science of Growing Your Business" by personally applying the profit and growth
rategies he teaches in the real world. To date he has assisted companies in over 200 different industries
m around the world. His clients have ranged from small businesses to a 2,OOO-outlet retail business with
r $6 billion in sales.
founded Business Growth Dynamics, BGD, as a company that is to helping CEOs a.nd .
repreneurs grow their businesses by leveraging proven success strategies and systems that require little
money, effort or risk.
SESSION 9 • scon HALLMAN' The Windfall Profits Workshop I 69
EL
ING THE MASTERS
MOD
,
THE ULTIMATE BUSINESS MASTERY SYSTEM
The
indfall Profits
having bUilt nCo aga e company in America" in hi s mid-twenties. He built his
next company to a market of over a. billion, and that was in only 18 months. Then Scott decided that
he wanted to help other business owners In their adventure of success.
As he looked arou.nd at .all the things he could cover, he found that "increasing profits" was probably the
most potent area In which he could concentrate. All in all, Scott found only a handful of profit-enhancing
concepts that would all adhere to the following:
• The idea had to yield instant profits the first month you used it 5% to 10% in instant monthly profit
from the assets you already have from which you're not properly profiting.
• The idea had to be easy or you wouldn't do it.
• The idea had to cost little or nothing to do or you might not be able to afford it.
Scott found 20 profit-enhancing concepts that would increase your profits, often doubling and tripling them
from the same assets/clients you already have in place. Scott led the entire group through about 8 of these
profit-enhancing ideas, forcing (and you in this home study version) .to the profits you (and they)
are leaving on the table every single day that you (and they) run your (their) business. At the end, every
person in the audience admitted that Scott had shown them how to pay for the $20,000 price of admittance
into this event, with some saying he found them literally millions in additional profits.
9 scon H
ALLMAN • The Windfall Profits Workshop
SESSION •
1 71
- -
MODELING THE MASTERS
THE ULTIMATE BUSINESS MASTERY SYSTEM
Take 1 and what profits you can generate by:
1) implementing, 2) optimIZIng or 3) expanding your application of this strategy
How many extra sales units per year
How many extra dollars per unit
How much total added dollars in sales
How much more profit
1 Yr 5 Yrs
= $_----- $_-----
$
$
$
------
------
------
------
(use 50% of total from above)
5. leverage your success to find cash profits instantly.
Take 1 minute and "guesstimate" what profits you can generate by:
1) implementing, 2) optimizing or 3) expanding your application of this strategy
How many extra sales units per year
How many extra dollars per unit
How much total added dollars in sales
How much more profit
1 Yr 5 Yrs
= $_----- $_-----
ADD IT All UP
$
------
$ ------
$
------
(use 50% of total from above)
1 YEAR 5 YEARS
Profit Strategy #1-2 The Power of Up-/Cross- / Down-Sell
--- -
Profit Strategy #3 Conditioning Customers to Buy
------ -----
Profit Strategy #4 Customer Satisfaction System
------ ------
Profit Strategy #5 "Active" Referral System
----- ------
Profit Strategy #6 Expand Purchase Patterns
- --- ------
Profit Strategy #7 Leverage Your Success™
------
-.----
TOTAL PROFIT IMPACT (1-7)
-- --
------
N 9 scon
HALLMAN' The Windfall Profits Workshop
SESSIO •
73
MODELING THE MASTERS
THE ULTIMATE BUSINlSS MASTERY SYSTEM
NOTES ...
SESSION 9 • scan HALLMAN· The Windfall Profits Workshop 75
ILL LUBLIN
a e
our essa e
- -- - ~
SESSION 10
- -
1 77
lL
ING THI MAS TlRS
MOO
III lUBLIN
- -
._----
-
THE ULTIMAH BUSINESS MASTERY SYSTEM
-
-
Get Noticed. .. Get Referrals: Build Your Client Base and Your Busl'ness b M k N If
. 2008) Sh . a tng a ame ,or Yourse
June . e IS also the co-author of two other national best-seiling books, Networking
MagIC, which rose to #1 on the & Noble charts for 3 weeks, and Guerrilla Publicity, the PR bible. Jill
is the founder ?f GoodNews Media, Inc., and hosts the TV program Messages of Hope and the nationally
syndicate? radiO show "Do the Dream." In addition, she has created two audio programs three DVD
training Videos and a workbook. '
Jill is a. popular international speaker pUblicity, networking and how to be influential
As CEO o.f the strategic firm Promising Promotion, Jill has trained companies In
innovative technlq.ues to bottom-line results. In the past 20 years, she has worked with ABC, NBC,
CBS and other national media and knows what the media wants.
Jill has been featured in the New York Times, Woman's Day, Fortune, Small Business, Inc. and Entrepreneur
Magazine and on ABC and NBC radio and TV national affiliates.
Breaking the Profit Barrier!
How to connect in an over-communicated world
Is your company as profitable as it could be? Instantly turn every business relationship into a mega profit
center. Relationships can take time or just one moment of real connection. Find the connection and you
both come out with bigger bank accounts. Do it every time and you break through the biggest profit
barrier over and over again.
With the electronic clutter of email, cell phones and the Internet, people have forgotten how
connect and the value of it! Combining her trademark "Connecting from the Heart" expertise With
bottom-line results, Jill Lublin is armed with proven strategies, tips, stories: success. secrets,
techniques and more all based on her international best-seller, Networktng MagIc. No organization
should be without these tools or these results!
Walk away with the tools to:
• Master the six ways to cut through communication clutter
• Cash in on your five biggest "connectability" factors
• Revolutionize how you deal with customers, managers, co-workers and more
SESSION 1 0 • JILL LUBLIN· Create the News, Control Your Message
-
79
N
G THE MASTERS
MODELl
lH£ ULTIMATl BUSI LSS MASTlRY SYSTEM
ABO
U
T THIS PROGRAM:
this engaging and often program by PR maven Jill lublin, Jill shows you how to create news,
In PR and then how to max.,m,ze It when you do get It. The malonty of all the news you see today os placed,
created by some crackeliack reporter. So you should be getting your fair share, whether it be in the trade
J
·ourna
n Is that cover your Industry, the local news that covers your area or the national news that covers the
try
or the world.
(Oun
. rs the "7 Myths of PubliCity" that keep people from properly pursuing or benefiting from it. Then Jill
Jill co
ve
ou
through how to hone and polish your message, even down to a fun game she plays with the
au len
not think you can get pUblicity or that it would be too difficult to get it, but thiS session clearly
You any perceptions you might have that are standing in your way. This session IS a must-view for
demys I . h· k' f .
I
·nterested in becoming t elr mar et s most amous news Item.
anyone
C te the News Control Your Message
SESSION 10 • JILL LUBLIN· rea ,
0 2010 8U\Inf'SS Breakthroug
I All Rlnhu
hs lntf'rn.llona '"
81
MODELING THE MASTERS
NOTES ...
THE ULTIMATE MASTERY
SESSION 10 • JILL LUBLIN· Create the News, Control Your Message 83
-
-
MARK THOMPSON
•• •
I I nalre ecre s
~ . - ~ - ~ -
SESSION 11
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, 85
N
G THE MASTERS
MODEll

---- - -
--
-
-
THE ULTIMAH BUSINESS MASTERY SYSTEM
-- -
- - -
-
-'- -.
Mark is a wealt.hy inv:stor the .Midas touch, according to Forbes magazine, based on his work with 365
world including 20 Steve !obs, Bill Gates and Richard Branson to Lance Armstrong
and the Dalal Lama. Mark put this wisdom Into public broadcasting TV and radio specials and a best-selling
book, Success Built to Last.
During the Great Crash of 1987, Charles Schwab himself hired Mark when Schwab stock fell 80% to lead
investor relations for Schwab's turnaround. When Mark retired from Schwab 12 years later in the year 2000,
he was SVP/Executive Producer of the Schwab Customer Experience with five million accounts and $1 trillion
in customer assets.
After failing retirement, Mark became an active investor and board member in dozens of companies,
including the $40 billion Best Buy Enterprises, the world's largest consumer electronics firm. By 2004 he
was honored as one of Forbes magazine's 100 Venture Investors with the Midas touch. He was Chairman of
Integration Assoc., Inc., which sold for $80 million in 2008, and Rioport, which popularized the Mp3 player
before Apple's iPod.
Today he's an investor/board member in Apple Computer's leading iPhone application company and Peter
Drucker's Leader to Leader Institute. He's a visiting professor at the World Economic Forum, the University
of Chicago Advanced Investment Counsel Program and the Realtime Venture Design Lab at his alma mater,
Stanford University.
OMP
SON • What's Your Company Worth? Billionaire Secrets
SESSION 11 • MARK TH
I 87
THE MASTERS
MODELING
I NS AND ACTIONS
DECISIO
I
I
THE ULTIMATE BUSINESS MASTERY SYSTEM
orth? Billionaire Secrets
j
I
I
I
I
I
I
I
I
I
SESSION 11 • MARK THOM
Worth? Billionaire Secrets
PSON • WhJt's Your Company
- I l I I j l 1 ~ 1 I R('tfrvtd
hi ,,,,,,nol\lon .. ' /4J » -
1010 llu,lnru 11, .. _ .. ,"'toug
\
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I
I 89
SCOTT HALLMAN

e -Ierarc
• •
or unl les or s 0
SESSION 12
, 91
MODELING THE MASTERS
THE UlTIMATE BUSI ESS MASTERY SYSTEM
SCOTT HALLMAN
Meet the Master Business Builder
Scott D. Hallman's companies have twice been named to the prestigious Inc 500 rtf th f .
privately held companies in America (#59 and #106). . IS 0 e astest-growmg
Scott is a nationally leading sma!l-business coach and marketing expert, helping clients add
new profit Scott has bUilt a reputation Master of Implementation" by applying
rapid growth success practices that are modeled from leading firms in each industry.
Scott has seminars with leading growth trainers Jay Abraham, Chet Holmes and Jay
Conrad LeVinson, and he has shared the stage with Eben Pagan, Joe Vitale, Alex Mandossian and Mark Victor-
Hansen, just to name a few.
Built a Billion-dollar Company in 21 Months
Prior to starting Business Growth Dynamics, Scott built a national e-commerce/CRM IT consulting business from
$0 to $85M in 21 months (with his co-founder), valued at nearly $1 billion ($982 million).
A Turnaround Master as Well
In just 18 months as CEO, Scott took this healthcare services company from the brink of bankruptcy to
record profitability. He also launched the nation's first fully outsourced "Health Information Management
Department" within a hospital. The company later sold for $130 million!
"It's All about IMPLEMENTATION"
Scott has perfected "the Science of Growing Your Business" by personally applying the an?
strategies he teaches in the real world. To date, he has assisted companies in over 200 dlffer:nt
from around the world. His clients have ranged from small businesses to a 2,OOO-outlet retail bUSiness With
over $6 billion in sales.
Scott founded Business Growth Dynamics BGD as a company that IS dedicated to helping CEOs and.
" t t . and systems that require little
e.ntrepreneurs grow their businesses by leveraging proven success s ra egles
time, money, effort or risk.
SESSION 12 •
SCOTT
HALL
MAN. The Hierarchy of Opportunities Workshop I 93
N
G THE MASTERS
MODELl
UT
THIS PROGRAM:
0\60
THE ULTIMATE BUSINESS MASURY SnlEM
I , ate Business Mastery System is packed with content from 17 speakers some of whom teach
e U tim 'd ' ,
an as 12 sessions for an your This session by Scott Hallman,
r opportunities,
fter watching this entire program, like the attendees who went live, your head will be sWimming
a some seriously exciting, What do you do first? How do you rank them by order of most
I and best use of your time? Fear not, you don't have to figure that out on your own, You can
't'les ranking them and developing a clear path to your success,
portunl ,
'f don't see the entire program before watching this, this is an excellent session to help get you on
I you hat actions and activities are the highest priority and best use of your time and resources, as to w
f 0 ortunltles Workshop
co
n HALLMAN· The Hierarchy 0 pp
SESSION 12 • S
I Intrrn. tl on.1 AU Rlqhh Rt \ tr\lfd
o 10 I 0 8u\lnr\\ .ff'.klhrouq H
95
MODElING THE MASTERS
I THE ULTIMATE BUSINESS MASTERY SYSTEM
~ - ~ ----------- - ~ - - - - - - - - ~ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
NOTES ...

SESSION 12 - SCOTT
-The
of
197
.20'0 ludn.

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