TATA MOTORS

BY : RAHUL GUPTA, RAHUL PAL, DEEPESH SAXENA,

MAZID SALIM
 INTRODUCTION
• WE HAVE DIVIDED OUR
PRESENTATION IN THREE PARTS.
• BEFORE THE RECESSION
• DURING THE RECESSION
• AND THE FUTURE

• WE WILL BE TELLING ABOUT

• AUTO MOBILE INDUSTRY
• TATA MOTORS (IN PARTICULAR)
• NEAREST COMPETIOTORS
THE GOOD TIMES HAVE
PASSED
 STRATEGIES
BEFORE THE
RECESSION
ALE
Passenger car segment
S

• Introduced Indica

• Became a competitor of Maruti Udyog’s

Maruti 800
• Maruti 800 was leading the
market and had a rising graph.

INDICA STOPPED MARUTI 800’s

DURING THE RECESSION
 Demand
for Petrol
cars

Demand Disposabl
for fuel e Income
efficient
&
CNG,LPG
cars Sentiment
s of
automobil
Fuel e industry
Prices

Inflation
EFFECTS ON THE INDUSTRY
• With high inflation already impacting small car
sales by as much as 40% in some cases, the hike
is set to dent passenger car sales further with
petrol-run vehicles to be hit the most

• The disposable income and the saving of the

customers have also reduce

• The hike in fuel prices has come as a further

dampener to the automobile industry, which is
expected to see a slowdown in demand with
• This is a phase that will lead to a shift
towards compact cars and an increase in
demand for fuel efficient cars and vehicles
driven on alternate fuels

• The sentiment for the automobile industry

was negative

• The players have to strike a balance

between unfavorable economic
environment on the one hand and maintain
the market position on the other.
 STRATEGIES
Our recommendations for
future
 GAP ANALYSIS
DESIRED
PERFORMANCE

PERFORMANCE
PERFORMANCE

PRESENT GAP
PERFORMAN
CE

T TIME T
1 2
PORTER’S FIVE FORCES MODEL
 PORTER’S GENERIC BUSINESS
STRATEGIES

BROA COST
D LEADERSH DIFFERENTIA
IP TION
COMPETITIVE

TRAG
SCOPE

NARRO FOCUSSED FOCUSSED

W COST DIFFERENTIA
TARGE LEADERSHI TION

LOW-COST DIFFERETIATED
PRODUCTS/SER PRODUCTS/SER
VICES VICES
COMPETITIVE
 Value Chain Analysis
g

Infrastruct Co
ve m
ure
Human Resource
p et
iti
planning
Technology &
Development
Procureme
n
nt nt
a
In Out Marketin After d va
Producti A e
bound on bond g Sales g
logistic Logistic & sales Service
Tata will be able to
make up in the